Katie Wilson
Phoenix,AZ
Summary
Account Manager with a strong track record in ecommerce operations, specializing in B2B and B2C relationships. Expertise in product merchandising, CRM management, and digital marketing, leading to increased customer retention and business growth. Skilled in leveraging platforms like Shopify, HubSpot, and Omnisend to enhance customer engagement and streamline workflows. Proven ability to integrate multiple digital platforms with CRM systems for improved operational performance.
Overview
8
8
years of professional experience
Work History
Owner
WHOTHATGURL
01.2018 - Current
- Managed customer service and influencer relations to maintain brand consistency.
- Led digital marketing initiatives across social media and email campaigns, boosting brand awareness and sales.
- Designed and optimized company website for enhanced user experience and improved SEO performance.
- Organized promotional events, including pop-up shops and photo shoots, to drive customer engagement.
- Ensured compliance with relevant laws and regulations throughout business operations.
- Participated in local community activities to enhance brand visibility and reputation.
- Captured product photography for online listings, increasing product visibility and availability.
E Commerce Manager
7E WELLNESS
06.2021 - 02.2025
- Served as internal HubSpot CRM expert, managing data imports and resolving system issues.
- Oversaw Shopify backend operations, optimizing product pages and redesigning site layout.
- Managed e-commerce platform operations, including product management and website content updates.
- Provided technical support for order processing and product availability inquiries.
- Collaborated with web developers to design an intuitive website layout.
- Coordinated with marketing team to develop targeted promotional campaigns.
- Executed email campaigns, monitoring key performance metrics for continuous improvement.
- Developed segmentation strategies based on customer data to enhance targeting accuracy.
Education
Bachelors Of Science - Business Management Entrepreneurship
ARIZONA STATE UNIVERSITY
01.2016
Skills
E-commerce management
- Digital marketing strategies
- Customer service excellence
- Email marketing campaigns
- Promotional event planning
- Data analysis and insights
- Influencer partnerships
- Product photography skills
- Technical support expertise
- Business launch strategies
- CRM systems management
- Marketing automation tools
- CRM integration techniques
- Customer journey mapping
- Cross-selling techniques
- B2B sales strategies
- B2C sales approaches
- Brand management principles
- Lead generation tactics
References
References available upon request.
Timeline
E Commerce Manager
7E WELLNESS
06.2021 - 02.2025
Owner
WHOTHATGURL
01.2018 - Current
Bachelors Of Science - Business Management Entrepreneurship
ARIZONA STATE UNIVERSITY
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