Katie Zanin
Chicago,Illinois
Summary
Professional with strong background in social media strategy and digital marketing. Skilled in content creation, analytics, and audience engagement. Known for fostering team collaboration and consistently achieving results. Adaptable to changing needs and reliable in delivering impactful marketing campaigns.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Marketing Manager
Forward Hospitality Group- Welcome to the Farm
08.2024 - Current
- Managed multiple social media platforms for increased engagement and audience growth.
- Established relationships with industry influencers for mutually beneficial collaborations and exposure opportunities.
- Boosted brand awareness by developing and implementing targeted social media campaigns.
- Managed online reputation by addressing customer feedback promptly and professionally, maintaining a positive image for the brand.
- Drove customer loyalty through personalized engagement strategies tailored to individual preferences.
Social Media Marketing Manager
Parlor Hospitality Group
01.2024 - 05.2024
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Coordinated promotional events to generate buzz around new product launches or initiatives.
- Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
- Analyzed performance metrics to optimize content strategy and improve overall reach.
- Pioneered use of new social media features for promotional activities, gaining early adopter advantages.
Moouse Media Intern
Moouse Media
09.2020 - 05.2023
- Engaged in photography, graphic design and video content creation.
- Planned and prepared for on-location and studio shoots.
- Collaborated with photographer and art director to assist with daily tasks.
- Edited, toned, captioned, and uploaded photographs for publication.
- Managed scheduling requests efficiently to accommodate multiple clients while minimizing conflicts or delays.
Campaign For Alderman- Marketing Role
11th Ward
01.2018 - 01.2020
- Created and published social content for owned social media and web channels.
- Oversaw the development of all paid media production, distribution, and direct mail.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Redesigned existing websites for better usability, leading to higher user engagement and reduced bounce rates.
Education
Bachelor of Arts - Advertising And Communications
The University of Alabama
Tuscaloosa, AL05-2023
Skills
- Social media and promotions
- Paid advertising
- Event promotion
- Strategy development
- Campaign management
- Performance tracking
- Community engagement
- Social media campaigns
- Public and media relations
- Google Analytics understanding
- Seasonal campaign development
- Calendar management
- SEO optimization
Certification
- Search Engine Optimization (SEO) Certification – SEO Training Course by Moz.
- Google Ads Certification – Google.
- Google Analytics Individual Qualification (IQ) - Google.
- Hootsuite Social Media Certification - Hootsuite Academy.
- Adobe Certified Expert (ACE) - Adobe.
Timeline
Social Media Marketing Manager
Forward Hospitality Group- Welcome to the Farm
08.2024 - Current
Social Media Marketing Manager
Parlor Hospitality Group
01.2024 - 05.2024
Moouse Media Intern
Moouse Media
09.2020 - 05.2023
Campaign For Alderman- Marketing Role
11th Ward
01.2018 - 01.2020
- Search Engine Optimization (SEO) Certification – SEO Training Course by Moz.
- Google Ads Certification – Google.
- Google Analytics Individual Qualification (IQ) - Google.
- Hootsuite Social Media Certification - Hootsuite Academy.
- Adobe Certified Expert (ACE) - Adobe.
Bachelor of Arts - Advertising And Communications
The University of Alabama
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