Katie A. Gingrich
LAKE GENEVA,WI
Summary
Focused Client Services and Project Manager adept at planning, directing and maintaining continuous operations in various departments. Experienced at applying creative and analytical approach to operations for continuous process improvement. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance.
Overview
23
23
years of professional experience
Work History
VICE PRESIDENT, CLIENT AND PROJECT MANAGEMENT
4MEDIA GROUP
02.2021 - 08.2023
- Manage multiple projects simultaneously, ensuring that each project meets its deadlines and milestones
- Create and maintain comprehensive project documentation
- Oversee management of media materials
- Effectively manage the relationship with the client and all stakeholders
- Proactively manage project execution to ensure successful on time, on budget execution
- Develop and manage detailed project timelines for client and internal purposes
- Hold client discovery and kick-off calls to help secure project information
- Develop RFPs and client contracts
- Work directly with media team to help ensure media materials are developed and shared with client in a timely manner
- Facilitate sharing of reports/ results with clients after project completion
- Own behind the scenes tasks of successfully bringing a project from start to finish – collaborating with sales, production and media team as needed
- Meet with existing, long-standing clients on a quarterly basis to help retain and grow existing relationships
- Attend media tours as needed for client liaison/ relationship development
- Conduct weekly meetings with all department teams as needed
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
VICE PRESIDENT, CLIENT SERVICES
FIRSTLINE MEDIA
06.2008 - 02.2021
- Maintain and manage broadcast media PR campaigns through activities such as budgetary negotiations, project development, metrics reporting, presentations
- Provide exceptional initiative-taking client counsel for healthcare and consumer product campaigns
- Create and build client relationships across a variety of industries, with a focus on healthcare
- Function as a liaison between internal production/media teams and client
- Help develop and drive FDA Drug Approval media campaigns, specific to, but not solely focused on oncology drugs
- Oversee all aspects of the client service department, including managing and coaching Project Management team, developing new strategies, and ensuring that clients receive exceptional service at every touch point with the company
- Assist with talent media training for broadcast, including TV & Radio
- Report directly to Senior Vice President of Global Sales and Client Services, helping grow and retain client portfolio of $4.5 million annual revenue.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Clarified roles, responsibilities and expectations of staff.
CLIENT SERVICES ACCOUNT MANAGER
MEDIALINK
06.2007 - 06.2008
- Developed new business with public relations and corporate client executives through activities such as managing meetings, creating presentations, proposals, and other business development efforts
- Guided execution of seamless client project management
- Maintained accurate reporting of media relations campaign outreach to clients
- Prepared and presented budgetary guidelines for client campaigns
- Ensured that individual performance meets or exceeds monthly, quarterly, and annual goals.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Interacted with clients on regular basis to quickly alleviate issues and provide project updates.
- Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.
- Performed duties and provided service in accordance with established operating procedures and company policies.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Scheduled and attended meetings with clients and prospective clients as requested.
PROJECT MANAGER
ON THE SCENE PRODUCTIONS, INC
01.2005 - 06.2007
- Prepared budget estimates and proposals for company’s portfolio of products and services
- Collaborated directly with clients to facilitate delivery and tactical management for client projects including booking crews and other resources, facilitating edit and dub requests, vendor negotiations, and reporting
- Prepared weekly/monthly Customer Relationship Management system reports
- Developed marketing materials for new business development use
- Prospected new business opportunities and lead follow-up
- Executed and coordinated new business meetings
- Managed regional counterparts to establish seamless processes and procedures across all territories
- Maintained client information in both the company CRM system and order management system.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Planned, designed, and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Developed and initiated projects, managed costs, and monitored performance.
- Prepared and submitted project invoices for review and approval.
- Developed and implemented strategic project plans to meet business objectives.
- Managed projects from procurement to commission.
- Monitored project progress, identified risks and took corrective action as needed.
- Maintained open communication by presenting regular updates on project status to customers.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
EVENT COORDINATOR
ESPN, INC
01.2002 - 01.2005
- Created marketing materials for events including NCAA Final Four, Super Bowl, X-Games Global Championship, and ESPN “The Truck.”
- Organized Time Warner Cable Employee Hospitality at X Games Global Championship, attended by approximately one thousand Time Warner employees
- Maintained more than three thousand Central Division Field Sales invoices and ticket requests to various sporting events
- Spearheaded event for Women in Cable and Telecommunications entitled “How to Market New Technology,” attended by approximately one hundred members
- Researched and reported network programming information to over one hundred affiliates throughout eleven states, to generate revenue and drive promotions
- Provided planning assistance for ESPN promotional events and attended trade shows as a representative of ESPN
- Conducted Customer Service Trainings for Time Warner Tampa Bay area employees.
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Performed event coordination for larger parties and gatherings.
- Consulted with customers to determine objectives and requirements for events.
- Developed post-event reports to determine effectiveness of each event.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Evaluated and selected service providers and vendors according to customer requirements.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Reviewed event bills to confirm accuracy and approve payment.
- Attended conferences and events to stay up-to-date with industry trends and planning standards.
MARKETING INTERN
CHICAGO BLACKHAWK HOCKEY TEAM
08.2000 - 05.2001
- Marketed and sold sponsorship packages for youth hockey program guide which generated a 50% increase from previous year
- Created and effectively conducted in-game promotions and fan participation activities such as ticket giveaways, merchandise giveaways and video board contests
- Assisted with pre-game concourse entertainment as well as handling talent and former players for promotional events
- Managed and administered grass roots Junior Hockey Program
- Helped marketing coordinator with volunteer activities, community relations, and other special events.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Participated in brainstorming meetings to develop marketing collateral.
- Performed office administrative duties to enhance team cohesiveness.
Education
Bachelor of Arts - Marketing Communications
COLUMBIA COLLEGE
Skills
- Recruit Well-Qualified Staff
- Client Relations Management
- Excellent Team Leadership
- Build Customer Relationships
Timeline
VICE PRESIDENT, CLIENT AND PROJECT MANAGEMENT
4MEDIA GROUP
02.2021 - 08.2023
VICE PRESIDENT, CLIENT SERVICES
FIRSTLINE MEDIA
06.2008 - 02.2021
CLIENT SERVICES ACCOUNT MANAGER
MEDIALINK
06.2007 - 06.2008
PROJECT MANAGER
ON THE SCENE PRODUCTIONS, INC
01.2005 - 06.2007
EVENT COORDINATOR
ESPN, INC
01.2002 - 01.2005
MARKETING INTERN
CHICAGO BLACKHAWK HOCKEY TEAM
08.2000 - 05.2001
Bachelor of Arts - Marketing Communications
COLUMBIA COLLEGE
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