Katie Freese
Los Angeles,CA
Summary
Experienced and results-driven senior brand partner with a proven track record of driving revenue growth and building strategic partnerships in digital marketing. Adept at developing and executing complex media plans, leveraging data-driven insights to craft innovative paid advertising strategies across multiple platforms. Passionate about driving game-changing value and exceeding sales goals.
Overview
11
11
years of professional experience
Work History
Senior Client Partner
#paid
07.2021 - Current
- Drove growth as key member of enterprise sales team, establishing strategic partnerships with large-scale consumer brands and agencies.
- Successfully executed and scaled complex influencer marketing campaigns with media agencies and Fortune 500 brands, consistently selling six-figure media and software agreements.
- Utilized data-driven insights to develop innovative paid influencer advertising strategies across Instagram, TikTok, Snapchat, YouTube, and programmatic, resulting in reaching target audiences and achieving performance goals.
- Demonstrated consultative sales and market analysis in order to provide clients with tailored solutions for branded content, organic, paid social, and measurement.
- Served as internal advocate for partners, collaborating cross-functionally with product, customer success, and measurement teams to support partner needs and feedback.
Senior Client Partner
Quantcast
03.2019 - 07.2021
- Promoted to be first salesperson on corporate sales team to introduce new advertising platform to market and secure six-figure enterprise agreements with direct brands and agencies.
- Actively prospected and closed new business display, digital video, and native advertising campaigns for performance and brand awareness to consistently meet and exceed sales goals.
- Led strategic partnerships with business leaders across media organizations and agencies, gaining deep insights into their needs and executing on goals effectively.
- Employed a consultative sales approach to gain buy-in from multiple stakeholders, presenting technical solutions to senior-level executives of enterprise companies.
- Liaised with cross-functional teams in marketing and product to create and improve upon best practices, client-deliverables, and operational initiatives.
Senior Account Executive
FuelX
12.2016 - 02.2019
- Prospected and closed over $3.3MM in new business with brands and digital media agencies, consistently exceeding sales goals.
- Conducted needs analysis to develop and execute strategies for direct-response campaigns through programmatic digital video and display advertising.
- Developed and maintained strong relationships with key client stakeholders at senior and mid-management levels to grow client investment.
- Analyzed performance data and communicated findings, optimizations, and strategy recommendations while deepening client relationships.
- Represented company at ad-tech industry conferences to generate qualified sales leads.
Partnerships Manager
PandaDoc
12.2015 - 09.2016
- Developed and fostered deep business relationships with assigned strategic partners for e-signature proposal, contract, and document automation platform.
- Managed book of over 50 partners, providing insights and strategic ideas for their business and continuing to grow both their own internal and client’s accounts.
- Led program development and executed go-to-market plans to articulate joint value propositions and drive demand.
- Developed partner onboarding and training procedures and sales collateral, teaching educated reseller partners how to sell platform to their clients.
Account Executive
Visually
12.2014 - 01.2015
- Individually managed entire new business sales cycle for mid-market companies.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Performed needs analysis for on-demand digital content creative services platform.
- Assisted with training and education of new hires and sales development representatives.
Account Executive
Indeed
12.2012 - 12.2014
- Managed full-cycle sales process and account retention and growth for 150 advertisers.
- Generated and managed book of new business over $650k in under one year.
- Analyzed and presented daily and monthly analytics reports to proactively make optimization recommendations to further develop client relationships and grow campaign budgets.
- Acted as Team Lead and appointed by Sales Director to attend fellow teammates’ onsite meetings with prospects to assist with closing their deals.
- Selected to Mentor intern.
Education
B.S - Business Administration - Marketing
San Jose State University
San Jose, CA2012
Skills
- Business Development
- Strategic Partnerships
- Sales and Negotiation
- Relationship Building
- Digital Marketing
- Data Analysis and Insights
- Consultative Sales
- Pipeline Management
- Communication and Presentation Skills
Accomplishments
#Paid:
- 109% to 2022 Cumulative Goal ($3.03MM)
- 127% to Q4 2022 goal 10 days into quarter
- $2.2MM Revenue from New Clients in 2022 -90% to goal Q3 2022
- 110% to goal Q2 2022
- 118% to goal Q1 2022
Quantcast:
- 102% to goal in 2020
- 138% to goal in 2019
- Sales Awards 2019: Highest Quota Attainment
FuelX:
- 103% to 2018 quota hit by Sept ($3.3MM)
- $2.3MM Net-New Revenue
- Atrium Sales data - Performance Comparison:
- 3X Higher Win Rate
- 9X More New Business Bookings
- 4X Higher ASP
- 237% to goal Q3 2018
- 2017 Sales Contest(s) Winner:
- Most New Accounts Closed
- Most Revenue from New Accounts
- Prospected, Closed, and Upsold largest account in company (Grew to $1MM/mo)
PandaDoc:
- Closed and onboarded 15 new resellers in first 60 days
- Reactivated 20+ churned partners
Visually:
- 147% to Quota Q2 2015 ($258k)
- 116% to Quota 2015 Cumulative
Indeed:
- Closed largest account in office ($300k)
- 2014 Attainment to Quota:
- New Business: 152%
- Total Revenue: 113%
- 481% to goal Q1 2013 New Business
Timeline
Senior Client Partner
#paid
07.2021 - Current
Senior Client Partner
Quantcast
03.2019 - 07.2021
Senior Account Executive
FuelX
12.2016 - 02.2019
Partnerships Manager
PandaDoc
12.2015 - 09.2016
Account Executive
Visually
12.2014 - 01.2015
Account Executive
Indeed
12.2012 - 12.2014
B.S - Business Administration - Marketing
San Jose State University
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