Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Katie Joy Allen

Nashville,TN

Summary

Knowledgeable Social Media Manager with over 5 years of experience in executing social media strategies across social platforms. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills in Windows and Mac. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Social Media Manager/Graphic Designer

Minor Jewelry
10.2023 - Current
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Developed targeted advertising campaigns, driving website traffic and generating leads.
  • Developed creative design for print materials, brochures, banners, and signs.

Social Media Manager/App Moderator

Fizz
09.2023 - 02.2024
  • Led Instagram Initiatives for the Fizz application
  • Moderated published content within the app
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Boosted engagement rates and app downloads with the creation of compelling and visually appealing content.
  • Suggested and implemented new features to develop brand awareness.

Social Media Director

Intonations A Capella
08.2023 - 04.2024
  • Designed and implemented branding revamp that included new logos, merchandise, and more.
  • Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Stayed current on industry trends, incorporating new tools and tactics to keep campaigns fresh and relevant.

Social Media Manager

Deer Creek Chorale
01.2020 - 09.2023
  • Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
  • Increased audience engagement with innovative content and consistent posting schedules.
  • Produced visually appealing graphics optimized for each platform''s dimensions and specifications.
  • Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
  • Facilitated partnerships with other organizations, expanding network reach and collaboration opportunities.

Social Media Strategist/Graphic Designer

Keith Nusinov Jewelers
12.2018 - 01.2021
  • Collaborated with management to align social media initiatives with marketing objectives.
  • Enhanced brand visibility by creating and executing comprehensive social media strategies.
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Created visually appealing graphics for use in social media posts, newspapers, magazines, and more.
  • Stayed current on industry trends and emerging platforms, leveraging new opportunities to expand brand reach.

Education

BBA - Music Business (Emphasis in Music Production)

Belmont University
Nashville, TN
05.2026

Skills

  • Canva proficiency
  • Adobe Creative Suite Proficiency
  • Protools/Apple Logic Pro Proficiency
  • Social Media Strategy, Management, and Marketing
  • Graphic Web Design
  • Audio and Video Editing
  • Brand Promotion
  • Logo/Merchandise Design
  • Influencer Marketing
  • Content Creation
  • Content Scheduling
  • Excellent Multitasking
  • Marketing Analytics
  • Teamwork and Collaboration
  • Proficient on the following social media platforms and applications:

Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, Threads, YouTube, Snapchat, Lapse, Shuffles, Fizz, Naborly, Handshake More

Certification

  • Social Media Marketing-Hubspot: Feb 2024-March 2026
  • Fundamentals of Social Media- Muck Rack: Jan 2023- Feb 2026

Timeline

Social Media Manager/Graphic Designer

Minor Jewelry
10.2023 - Current

Social Media Manager/App Moderator

Fizz
09.2023 - 02.2024

Social Media Director

Intonations A Capella
08.2023 - 04.2024

Social Media Manager

Deer Creek Chorale
01.2020 - 09.2023

Social Media Strategist/Graphic Designer

Keith Nusinov Jewelers
12.2018 - 01.2021

BBA - Music Business (Emphasis in Music Production)

Belmont University

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Katie Joy Allen