Katiela Rivera
Strasbourg,FRANCE
Summary
Senior Business Advisor specializing in business growth and AI-driven transformation. Over 10 years of international experience partnering with executive leaders to deliver Data & AI strategies, Generative AI adoption, strategic partnerships, and market expansion across multiple industries.
Overview
1
1
Language
1
1
Certification
8
8
years of professional experience
Work History
Business Development & AI Strategy Advisor
Capgemini
01.2026 - Current
- Identified and qualified 20+ Data & AI business opportunities across international ENGIE entities, supporting account growth and strategic pipeline development for top EU energy account.
- Contributed to the development and promotion of 15+ AI and Generative AI use cases, helping business stakeholders evaluate innovation opportunities and accelerate digital transformation initiatives.
- Enhanced and coordinated a strategic ecosystem of 5+ global technology partners, including Microsoft, SAP, ServiceNow, Salesforce, and Databricks, strengthening joint business development opportunities.
- Developed executive-level business cases, presentations, and strategic content supporting engagement with C-level stakeholders across multiple countries and business units.
- Conducted market intelligence and ecosystem analyses covering emerging trends in AI, data, sustainability, and energy transformation, providing actionable insights for account strategy for the account in Mexico, Brasil, UK and Spain.
- Strengthened visibility and positioning of Capgemini's Data & AI capabilities across the client's environment.
Global Data & AI Community & Engagement Lead
Capgemini
01.2025 - 01.2026
- Managed engagement strategy for a 5,000+ member global Data & AI community, increasing employee participation and adoption of AI initiatives by 30%.
- Led AI communication campaigns reaching 10,000+ employees, resulting in a 40% uplift in awareness and engagement.
- Reporting to Chief data officer to built and orchestrated a network of 50+ AI ambassadors across 15 countries, enabling scalable AI adoption and change management.
- Delivered executive communications and thought leadership programs engaging 2,000+ stakeholders and achieving 70%+ content engagement rates.
- Implemented digital collaboration solutions that improved knowledge accessibility and reduced information retrieval time by 25% across global teams.Projects: Community Manager EU & LATAM & Global Markets
- Platforms:
- - MS SharePoint & Engage
- - Databricks
- - Dataiku (low-code)
- - Synthesia
- Mission:
- - Implementation of ENGIE’s global editorial strategy, covering internal communications.
- - Identification of content tailored to various internal digital channels, considering the diversity of audiences within global Data & AI teams.
- - Content management and establishment of an AI ambassador network across operational units.
- - Creation and facilitation of collaborative spaces (intranets, enterprise social platforms, forums, newsletters).
- - Engaging employees around strategic initiatives (digitalization, decarbonization, AI, etc.).
- - Monitoring engagement indicators and proposing improvement levers for the Digital Factory.
- - Collaboration with HR, communication, IT, and innovation teams to align messaging and tools with digital content creation.
Digital Strategy & CRM Lead
Saint Gobain
12.2020 - 07.2023
- Led Salesforce governance and CRM transformation initiatives, increasing user adoption by 25% and improving commercial data accuracy across international markets (US, UK & FR) for the plastic solutions division.
- Designed and executed customer engagement and digital marketing strategies that increased brand visibility by 50% and strengthened market positioning.
- Developed advanced customer segmentation and lead management frameworks, improving lead conversion rates and commercial targeting effectiveness.
- Drove SEO and digital analytics optimization initiatives, delivering 70% growth in organic traffic and significantly increasing customer engagement.
- Produced strategic market intelligence and competitive benchmarking that informed growth initiatives representing €5M+ revenue opportunities.
- Collaborated with senior business and sales leaders to improve customer experience and digital adoption, contributing to 15% higher customer satisfaction scores.
Marketing Program Manager
International Chamber of Commerce
01.2019 - 12.2019
- Coordinated the international launch of the Incoterms® 2020 mobile application, supporting promotion across 100+ countries and contributing to the acquisition of 20,000+ users on the digital product launch year.
- Managed collaboration between marketing, business, and technical teams across multiple regions, ensuring on-time deployment and achieving a 95% milestone delivery rate.
- Developed SEO-driven content and digital marketing campaigns that increased application visibility, generating a 60% increase in organic traffic and contributing to a 35% growth in downloads.
- Supported CRM and customer engagement initiatives across EMEA markets, contributing to 15% higher user retention and expanding engagement with 5,000+ prospects and customers.
- Led testing coordination and UX enhancement initiatives, reducing reported user issues by 30% and improving app store ratings to 4.5+ stars.
Education
Master of Science (MS) - Digital Business & Sustainability
ESI Business School
Paris, France06-2021
Master of Science (MS) - International Commerce & Digital Marketing
ESC Clermont Business School
Clermont Ferrand, France12-2019
Bachelor’s degree - Business Administration & Strategic Management
American University
Nicaragua08-2010
Skills
AI Transformation
Data & AI Strategy
Generative AI
Business Strategy
Strategic Partnerships
Executive Advisory
Go-to-Market Strategy
Business Development
Change Management
Stakeholder Management
Market Expansion
Executive Communications
Certification
- Google Ads
- Connected Manager
- AI Awareness
- Gen AI Prompting
- Gen AI Fundamentals
- AI Agentic Fundamental
- Energy Industry Certification
Languages
Languages: English/Spanish/French
Timeline
Business Development & AI Strategy Advisor
Capgemini
01.2026 - Current
Global Data & AI Community & Engagement Lead
Capgemini
01.2025 - 01.2026
Digital Strategy & CRM Lead
Saint Gobain
12.2020 - 07.2023
Marketing Program Manager
International Chamber of Commerce
01.2019 - 12.2019
Master of Science (MS) - Digital Business & Sustainability
ESI Business School
Master of Science (MS) - International Commerce & Digital Marketing
ESC Clermont Business School
Bachelor’s degree - Business Administration & Strategic Management
American University