KATIE SMITH MCINTYRE
Marketing & Communications Professional
Norwalk,Iowa
Summary
Experienced Marketing & Communications Director with a demonstrated history of managing multiple priorities under deadlines and pressure while continuously exceeding both short and long-term goals. Expert communicator and fun, energetic high-performer with 20 years’ experience in marketing/communications, operational leadership and customer service. Creative brand storyteller with expertise in digital marketing campaigns, strategic planning,
public relations, social media and event planning. Strong professional skilled in using various systems to develop strategically aligned solutions and process improvements that increase efficiency and reduce operating costs. Quick learner committed to continuous personal and professional growth and making a positive impact by living purposefully.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Marketing Director
Midwest Family Lending Corp.
Urbandale, IA
07.2019 - 07.2022
- Developed and implemented a comprehensive marketing plan that increased brand awareness, record loan volumes and lead generation while nurturing relationships with past customers, referral partners and community leaders in a four-state region.
- Developed content strategy including managing CRM and creating custom email marketing, blog and social media content.
- Acted as spokesperson and primary media contact.
- Led reputation management, increasing Google, Facebook and BBB fives-star reviews by 262, 104 and 43, respectively.
- Oversaw website, news distribution, photography/videography production, advertising, graphic design and testimonial marketing.
- Managed company's charity program, MFLCares.
- Led custom website redesign.
- Consulted with teams on marketing best practices to establish them as subject matter experts and scale their goals.
- Evaluated target market, trends and competitive landscape to adjust marketing solutions.
Director of Operations
Healing Passages Birth & Wellness Center
Des Moines, IA
11.2017 - 02.2019
- Oversaw business operations including business development, clinic management, guest experience, community education, Human Resources, billing, marketing, communications and compliance.
- Raised awareness of the center's services and designed a growth strategy including program development with key partnerships.
- Acted as spokesperson to communicate the business' vision, mission and values to a variety of audiences, articulating nurse-midwifery and birth center concepts to the broader community.
- Proactively evaluated operational gaps and identified and implemented strategically aligned solutions and process improvements that increased efficiency and reduced operating costs by using 16 technology programs.
- Designed strategic plan and ensured deadlines were on target to meet both short and long-range goals and objectives.
- Delegated tasks as appropriate to staff, contractors and volunteers and followed up to ensure deliverables were met.
- Worked collaboratively with business owner to prioritize multiple responsibilities following best practices.
- Collected and evaluated data to guide management decisions.
- Analyzed financial information to ensure operations were within budget.
- Identified future budget needs and suggested spending improvements that increased profits.
- Met with clients to review financing care, insurance coverage and to collect debt.
- Planned, implemented and evaluated a comprehensive marketing plan with an emphasis on digital and social media.
- Supervised quality improvement program including client satisfaction and safety.
- Designed and executed policies and procedures.
- Lead various team meetings on a weekly, monthly, quarterly and annual basis to review goals, performance management, professional development and to reinforce culture.
Media Relations Coordinator
HCI-VNS (now EveryStep)
Des Moines, IA
09.2015 - 11.2017
- Served as primary media contact for the non-profit organization, establishing/maintaining relationships with the press in 47 counties.
- Developed public relations and marketing plans to align with goals of organizational strategic plan to serve 60,000 Iowans annually.
- Worked with staff and department leaders to identify and implement public relations and fundraising opportunities to promote the organization’s mission, programs, events and activities.
- Managed media relations including media coaching for staff/leadership.
- Wrote/distributed news releases, features, pitches and media statements to maintain a favorable public image.
- Wrote gala event scripts.
- Provided talking points and visuals to organizational leaders and media to aid in interviews.
Community Relations Coordinator
HCI-VNS (now EveryStep)
West Des Moines, IA
11.2007 - 09.2015
- Wrote articles for news, direct response marketing, newsletter sent to 18,000+ donors/surviving families, and employee newsletter.
- Worked with graphic designer to design various publications such as annual reports, brochures, flyers and collateral materials for special events and advertising.
- Assisted with grant writing.
- Started/managed six organizational social media accounts.
- Oversaw Speakers Bureau/public speaking training.
- Managed special events and team of volunteers.
- Edited internal/external communications.
- Created annual community relations calendar and monitored for marketing opportunities.
- Wrote various community nominations, such as the organization's winning BBB Integrity Award.
- Co-chaired wellness/employee engagement committee.
Executive Team Leader
Target
Cedar Rapids, IA
12.2006 - 09.2007
- Assisted in managing a multimillion-dollar business to meet deadlines in a fast-paced environment.
- Created and implemented action plans and analyzed reports daily to improve performance.
- Recruited, hired, trained, supervised and motivated team to become peak performers on the job.
- Oversaw budgeting accounts including grants and payroll.
- Built relationships with team members to encourage willingness to address concerns and issues.
- Served as the on-the-spot problem-solver and brand integrity ambassador ensuring brand standards were maintained throughout the store and property.
- Led store operations multiple times a week effectively executing flow process, overseeing unloading trucks and placing product to ensure a stocked and ready sales floor.
Associate Secretary/Legal Recruiting Assistant
Cravath, Swaine & Moore LLP
New York, NY
07.2004 - 08.2006
- Submitted daily progress journals billable to clients and expense reports
- Coordinated travel arrangements, client meetings and conference calls
- Revised legal documents.
- Provided telephone coverage for multiple lines.
- Assisted in closings with high-profile clients.
- Traveled to Detroit, MI, to assist with highly confidential, multibillion dollar IP and Antitrust lawsuit; systematized daily supply order and shipments to trial site.
- Assisted legal recruiting department to attract top talent.
Education
Juris Doctor -
University of Iowa College of Law
Iowa City, IA 08.2006 - 08.2006
B.A. - Journalism and Mass Communication, Public Relations and Sociology, Spanish
Drake University
Des Moines, IA 08.2000 - 05.2004
Skills
Digital marketing and social media including Google Workspace & Analytics, LinkedIn, Twitter, Facebook, Hootsuite, Instagram, Canva, Mailchimp, Birdeye and various CRM & email marketing software
Website management including WordPress, SEO best practices & content creation
Photography, videography & graphic design
Tech-savvy & able to quickly learn & pilot new programs
Empathetic leader with high degree of emotional intelligence & relationship management skills
Exceptional capacity for attention to detail while maintaining overall strategic focusMac & PC operating systems (including Microsoft Office)
HIPAA & PII guidelines, regulatory compliance and ECR software (Allscripts, Maternity Neighborhood)
Novice podcasterExtensive experience successfully working remotely in a variety of roles for multiple businessesMarketing, including digital marketing, media relations, communications, branding & advertising
Operations, time & project management
Professional & Community Activities
- Advisory Board Member, Indianola YMCA, 2021-Present
- Beekeeper, HMS Honey Farm, & Member, Iowa Honey Producers Assoc., 2018-2020
- Volunteer, Norwalk Community Schools, 2015-2020
- Member, ICAN of Central Iowa, 2014-2018
- Vocalist, GUMC/Crossroads Church Praise Bands, 2010-Present
- Managing Partner, Butcher Crick Farms, LLC, 2008-Present
- State Liaison, National Healthcare Decisions Day, 2008-2017
- Member, HPCAI Advocacy Committee, 2008-2013
- Member, Order of the Eastern Star, 2007-Present
- Member, PRSA, 2007-2018
- Counselor, Camp Quaker Heights, 1994-2006
Publications
Freelance Blogger for GenerationIowa.com, July – December 2008
Through Integer Group and Iowa Dept. of Economic Development
Wrote five blogs each month targeting young professionals.
Skyword Inc., Boston, MA
Freelance Contributor, January 2014 - April 2015
Wrote and optimized engaging content through Skyword’s platform for Parenting.com, a division of Meredith Corporation to align with its brand and share its story.
Awards & Achievements
- PR of 1:50:26 in Dam to Dam 20K race, 2018
- Bronze Quill Award, International Association of Business Communicators, 2012
- Age of Conversation 3 co-author, 2010
- November Hospice Spotlight, National Hospice and Palliative Organization, 2010
- “Best first-year effort," Run to Remember founder & National Director Stuart Lazarus, 2009
- Best female vocals in Hard Rock for three consecutive weeks on GarageBand.com, 2008
Certification
NMLS #1890408
Quote
You miss 100 percent of the shots you never take.
Michael Jordan
Timeline
Marketing Director
Midwest Family Lending Corp.
07.2019 - 07.2022
Director of Operations
Healing Passages Birth & Wellness Center
11.2017 - 02.2019
Media Relations Coordinator
HCI-VNS (now EveryStep)
09.2015 - 11.2017
Community Relations Coordinator
HCI-VNS (now EveryStep)
11.2007 - 09.2015
Executive Team Leader
Target
12.2006 - 09.2007
Juris Doctor -
University of Iowa College of Law
08.2006 - 08.2006
Associate Secretary/Legal Recruiting Assistant
Cravath, Swaine & Moore LLP
07.2004 - 08.2006
B.A. - Journalism and Mass Communication, Public Relations and Sociology, Spanish
Drake University
08.2000 - 05.2004