Work Preference
Summary
Work History
Education
Skills
Timeline
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Open To Work

Katie Meyers

Los Angeles,,CA

Work Preference

Job Search Status

Open to work
Desired start date: Flexible

Desired Job Title

Associate Athletics Director, Brand EngagementBrand ManagerSocial Media StrategistSocial Media Director/Student-Athlete AdvancementSocial Media Director

Work Type

Full Time

Location Preference

On-SiteRemote
Location: Los Angeles, CA
Open to relocation: No

Salary Range

$120000/yr - $200000/yr

Important To Me

Work-life balanceCompany CultureCareer advancementHealthcare benefits

Summary

Creative and detail-driven with over 10 years of experience in graphic design and e-commerce marketing, specializing in visual storytelling for apparel and lifestyle brands. Proven expertise in leading concept-to-execution creative projects across digital, print, and out-of-home platforms. Strong command of typography, layout, photography, and motion design, with a sharp eye for translating brand identity into compelling, eye-catching content. Highly collaborative, with a passion for mentoring, capturing on-set content, and delivering visually cohesive assets that resonate across channels.

Work History

Associate Athletics Director, Brand Engagement

UTSA
San Antonio, Texas
  • Managed creative services, broadcast, fan engagement, and marketing departments.
    Directed branding transition to Nike for all athletics apparel.
  • Led national campaigns to elevate brand presence and drive engagement.
    Oversaw content production across video, photography, social media, and in-venue platforms.
  • Coordinated major sponsorship activations with brands such as Whataburger and MSC Cruises.
  • Established workflows to enhance creative, broadcast, and marketing processes.
  • Supervised a diverse team of full-time employees, interns, and students to execute projects efficiently.

Brand Manager

Georgia Tech Athletics Association
Atlanta, Georgia
Georgia
  • Crafted engaging copy for social media platforms to capture audience attention.
  • Exceeded client expectations by delivering on-trend, compelling content.
  • Managed multiple projects simultaneously while adhering to strict deadlines.
  • Oversaw NIL initiatives and branding for student-athletes, enhancing visibility.

Social Media Strategist

The Brand Amp
  • Cultivated relationships with community members, consumers, employees, and public interest groups.
  • Tailored content and messaging to engage diverse audiences effectively.
  • Coordinated with alumni for product releases and managed gratis shipments.
  • Oversaw social media posting requirements to enhance visibility and engagement.

Social Media Director/Student-Athlete Advancement

University of Notre Dame Athletics
  • Developed content marketing strategies that generated leads and increased profit.
  • Evaluated initiatives and reported ROI to management.
  • Collaborated with national brands like Under Armour and Gatorade for athlete cross-promotion.
  • Executed Heisman campaign for a student-athlete, enhancing visibility and engagement.

Social Media Director

UCLA
  • Increased shares, saves, and follows through engaging and informative content creation.
  • Tracked and analyzed social media metrics to evaluate platform and campaign success.

Education

MBA - Sport Administration

Ohio University
Athens, OH
04-2022

Bachelor of Arts - Los Angeles, CA

UCLA
Los Angeles, CA
06-2015

Skills

  • Adobe Creative Suite
  • Google & Microsoft Suites
  • Time management
  • Campaign strategy
  • Brand management
  • Content creation
  • Sponsorship activation
  • Audience engagement
  • Project coordination
  • Social media analytics
  • Community relations
  • Creative direction
  • Team leadership
  • Performance evaluation
  • Relationship building
  • Communication effectiveness
  • Strategic planning
  • Influencer marketing

Timeline

Brand Manager

Georgia Tech Athletics Association
Georgia

Social Media Strategist

The Brand Amp

Social Media Director/Student-Athlete Advancement

University of Notre Dame Athletics

Social Media Director

UCLA

Associate Athletics Director, Brand Engagement

UTSA

MBA - Sport Administration

Ohio University

Bachelor of Arts - Los Angeles, CA

UCLA

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Katie Meyers