KATINA PERKINS LVN MBA/MHSM
Garland,TX
Summary
Seasoned healthcare marketer with 16 years of marketing experience with proven success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Effective communicator with natural leadership and influential skills with the ability to manage assigned responsibilities. Impactful and successful manager who is proficient in building teams, training, and motivating team members to new levels of performance.
Overview
17
17
years of professional experience
Work History
Charge Nurse Weekend Double/PRN Nurse
Rowlett Health & Rehabilitation
08.2024 - Current
- Monitor patient's condition and assess patient's needs to provide the best care
- Collaborate with physicians and other nurses to devise individualized care
- Monitor patient's symptoms and change of conditions, and communicate them to physicians
- Perform routine nursing care: monitoring blood pressure, administering injections, wound care, UDAs, and charting.
- Promoted a safe working environment by adhering to infection control policies and regularly reviewing safety protocols.
Community Liaison
Healing Touch Homecare
07.2023 - Current
- Developed and kept relationships with key social workers, nurse case managers, and physicians
- Performed clinical assessments on potential patients prior to admission
- Functioned as a patient and family advocate through transition from the acute care and subacute care to home
- Supplied lunch in-services/presentations to potential clients
- Maintained the ability to plan and organize multiple projects simultaneously in a highly demanding environment.
- Strengthened community partnerships by organizing and attending collaborative events.
Senior Clinical Liaison
Mesquite Specialty Hospital
02.2021 - 04.2023
- Assessed and reviewed medical records prior to admissions
- Responsible for communicating effectively with physicians, surgeons, case managers, hospital management staff, patients and family as needed throughout the admission process
- Effectively used marketing reports to track sales activity, maintain client profile, and ensure compliance standards.
- Coordinated specific marketing and public relations activities such as conferences exhibits, seminars, in-services, advertising, and media relations.
- Manages the social media post: Facebook, Google Review, and Yelp sites.
- Reviewed daily indicator report to assess ADC, referrals, admissions, as it related to budgeted goals.
- Responsible for training new clinical liaisons
- Increased volume in assigned account by 85%
- Promoted from Clinical Liaison to Senior Marketing Clinical Liaison within six months.
Hospice Liaison
Silverado Hospice
08.2020 - 02.2021
- Established and kept professional relationships with key physicians, case managers, and social workers
- Effectively implemented territory management and strategically re-assessed the territories on an ongoing basis and adjusted plans and actions accordingly
- Developed and deepened relationships with nurse case managers and physicians by supplying education on services offered and resolving concerns.
Director of Business Development
Crystal Creek At Preston Hollow
05.2019 - 08.2020
- Established and kept professional relationships with key physicians, case managers, and social workers
- Effectively implemented territory management and strategically re-assessed the territories on an ongoing basis and adjusted plans and actions accordingly
- Maintained a monthly ADC of 39 and more with the highest being 42 in a 39-bed facility
- Met and exceeded monthly admission goal of 40 (8 out of 9 months)
- Worked with marketing teams to create, deploy, and optimize effective campaigns for healthcare clients.
Senior Clinical Liaison
Mesquite Specialty Hospital
08.2017 - 05.2019
- Communicated closely with the Director of Business Development, CEO, CFO, and marketing sales team
- Managed overall marketing calendar including major campaigns and major events
- Directed and coordinated marketing activities with marketing sales team
- Applied sales forecasting techniques and strategic planning to increase referrals and admissions
- Developed and deepened relationships with nurse case managers and physicians by supplying education on services offered and resolving concerns
- Analyzed business developments and checked market trends in the healthcare industry
- Collaborated with the sales team to increase brand awareness and enhance business development by building and keeping relationships with 6 key accounts
- Increased conversion rates by 67% through innovative customer relationships building in assigned hospital accounts.
Clinical Liaison
Presbyterian Communities Services
07.2014 - 07.2017
- Performed clinical assessments/evaluation on potential patients prior to admission
- Increased admissions by 75% in assigned accounts
- Developed and kept relationships with key social workers, nurse case managers, and physicians
- Supplied in-services/presentations to potential clients
- Prepared marketing activity reports to present to various committees
- Ensured customer satisfaction through being responsive to client's needs and following through on all aspects both written and verbal.
Clinical Liaison
Mesquite Specialty Hospital
08.2013 - 07.2014
- Assessed and reviewed medical records prior to admission
- Responsible for communicating with medical staff, patients and family as needed through admission process
- Coordinated specific marketing and public relations activities such as conferences exhibits, seminars, in-services, advertising and media relations
- Developed an uncharted account by 100%.
Director of Business Development
Global Rehab
06.2012 - 07.2013
- Hired, trained, and inspired a marketing team of seven to build and support the hospital census
- Coordinated marketing and public relations activities such as conferences exhibits
- Increased admission growth by 75% in struggling account
- Responsible for quarterly and monthly sales plans
- Aided in negotiating with physicians to refer new patients successfully
- Developed uncharted accounts successfully.
Clinical Liaison
Global Rehab Hospital
06.2010 - 05.2012
- Developed and kept relationships with key social workers, physicians, and case managers
- Performed clinical assessments on potential patients prior to admission
- Functioned as patient and family advocate through the transition from the acute care hospital setting to the rehab hospital
- Supplied in-services to potential clients in assigned account
- Increased referrals in admission by 50% in assigned account
- Developed uncharted account by 100%
- Promoted to Director of Business Development.
Clinical Liaison
Advanced Healthcare Solutions LLC
01.2008 - 05.2010
- Developed and kept relationships with key social workers, nurse case managers, and physicians
- Performed clinical assessments on potential residents prior to admission
- Functioned as a patient and family advocate through transition from the acute care hospital setting to the skilled nursing rehab
- Increased referrals and admissions by 45%
- Supplied lunch in-services/presentations to potential clients
- Maintained the ability to plan and organize multiple projects simultaneously in a highly demanding environment.
Education
MBA - Marketing
Texas Woman's University
Denton, TX05.2017
Master's Health Systems Management - Healthcare Management
Texas Woman's University
Denton, TX05.2017
Bachelor's Applied Arts And Science - Applied Arts And Science
Texas AM Commerce
Commerce, TX12.2013
Licensed Vocational Nurse - Nursing
Paris Junior College
Paris, TX05.2003
Skills
- Time-Management
- Detailed Oriented
- Team Leader Skills
- Effective Organizer
- Relationship Building
- Solid Decision Making Skills
- Self-Starter
- Analytical
Timeline
Charge Nurse Weekend Double/PRN Nurse
Rowlett Health & Rehabilitation
08.2024 - Current
Community Liaison
Healing Touch Homecare
07.2023 - Current
Senior Clinical Liaison
Mesquite Specialty Hospital
02.2021 - 04.2023
Hospice Liaison
Silverado Hospice
08.2020 - 02.2021
Director of Business Development
Crystal Creek At Preston Hollow
05.2019 - 08.2020
Senior Clinical Liaison
Mesquite Specialty Hospital
08.2017 - 05.2019
Clinical Liaison
Presbyterian Communities Services
07.2014 - 07.2017
Clinical Liaison
Mesquite Specialty Hospital
08.2013 - 07.2014
Director of Business Development
Global Rehab
06.2012 - 07.2013
Clinical Liaison
Global Rehab Hospital
06.2010 - 05.2012
Clinical Liaison
Advanced Healthcare Solutions LLC
01.2008 - 05.2010
MBA - Marketing
Texas Woman's University
Master's Health Systems Management - Healthcare Management
Texas Woman's University
Bachelor's Applied Arts And Science - Applied Arts And Science
Texas AM Commerce
Licensed Vocational Nurse - Nursing
Paris Junior College
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