Katiuska Curbelo

Marketing and design leader with 10+ years of experience driving e-commerce

growth, brand expansion, and product innovation's the beauty industry.

Key Achievements:

✅ E-commerce & Website Optimization

Led the development and management of Loquay’s official website and Shopify store, implementing SEO strategies to enhance search rankings and user engagement.

Improved customer experience by integrating creative visuals, UX enhancements, and direct customer support via WhatsApp and live chat.

✅ Digital Marketing & Social Media Growth

Managed multi-channel digital strategies across Facebook, Instagram, YouTube, X (Twitter), and Pinterest, surpassing 1,000+ organic followers.

Led Google Ads campaigns, securing Top 3 rankings for 10+ targeted keywords, increasing traffic and brand visibility.

✅ International Event Management & Market Expansion

Successfully planned and executed 50+ international product launches, overseeing logistics, supplier relations, and PR strategies to strengthen Loquay’s presence.

Developed cross-border marketing strategies, expanding brand recognition in Mexico, Central America, the Caribbean, and South America.

✅ Distributor Loyalty & Training Programs

Designed and implemented annual loyalty programs for distributors, fostering long-term partnerships and engagement in Latin America.

✅ Product Development & Branding

Spearheaded the development of 12+ new products and conducted market research to rebranded and refresh packaging for 22 beauty products.

✅ Retail & Visual Merchandising

Created innovative POP materials and collaborated with international suppliers to design high-impact visual assets for events in 10+ countries, enhancing retail presence.

Led textile innovation, visual merchandising, and corporate branding projects, collaborating

with international suppliers and internal teams to enhance product quality and market

presence.

Key Achievements:

✅ Textile Innovation & Product Development

Specialized in fabric printing, designing seasonal collections based on trend analysis to drive sales.

Collaborated with the Quality Department to ensure Pantone color accuracy and fabric penetration standards, using pre-shipment samples for verification.

✅ Supplier & Production Management

Managed relationships with suppliers in Mexico, Panama, China, Pakistan, and India, ensuring efficient production workflows and on-time deliveries.

Implemented quality control measures to streamline production and reduce material waste.

✅ Fashion Trend Adaptation for Latin America

Researched WGSN fashion trends and adapted them to the Latin American market, introducing seasonal collections that significantly increased sales.

Developed innovative textile designs inspired by international trends, enhancing product appeal.

✅ Marketing & Campaign Execution

Led 25+ national discount campaigns, integrating social media, audiovisual ads, and print materials, boosting brand visibility and sales.

Created corporate branding materials for Full Home’s Home Store Division, optimizing store layout, visual merchandising, and branding consistency.

✅ Retail & Visual Merchandising

Integrated haberdashery and textile departments with a unified visual identity, streamlining marketing strategies across 40+ retail locations out of 78 nationwide.