Results-driven leader adept at guiding high-performing teams and implementing strategic initiatives to drive business success. Known for fostering collaborative environment and achieving measurable milestones. Exhibits strong leadership and adaptability to changing business needs.
Hi, I’m
Katja Morgenstern
Atlanta,GA
Summary
Overview
17
years of professional experience
Work History
NetApp, Inc
Senior Global GTM Operations & Strategy Program Manager
01.2022 - Current
Job overview
- Spearheaded the development of FY24 key performance indicators (KPIs) to support business growth targets, demonstrating strategic vision and planning
- Established strong relationships with key stakeholders, ensuring support for program initiatives.
- Led the transformation of global go-to-market (GTM) enterprise sales processes and documentation through effective cross-functional team collaboration
- Exercised strategic leadership to influence key stakeholders and drive multiple high-impact corporate projects to successful completion, including KPIs, quarterly business reviews (QBR), and annual operating plan (AOP)
- Providing dotted line management of leaders to achieve project milestones and conduct critical analyses, thereby driving organizational growth and performance
- Championed the refinement of operational processes and practices, driving increased agility and efficiency in communications, QBRs, and AOP, to enhance operational insight and drive actionable outcomes
NetApp, Inc
Senior Marketing Strategy & Planning Manager
01.2019 - 01.2022
Job overview
- Led the strategic planning and development of an effective ABM scaling roadmap and ABM maturity model, aligning multiple stakeholders and guiding global cross-functional teams to achieve marketing excellence and drive a 2x growth model through strategic planning and execution
- Led and mentored a team of three interns in data analysis for key projects, resulting in significant growth and development; successfully facilitated permanent placements for two of the interns within the company
- Led the development of a new organizational structure and the creation of new job roles, driving change management initiatives to future-proof the organization, ensure sustained growth, and align with sales objectives for enhanced performance
- Led the Rejected Leads program, collaborating with sales to uncover $10M in opportunities from leads initially marked as rejected, demonstrating operational excellence and strategic leadership
NetApp, Inc
Senior Field Marketing Manager
01.2015 - 01.2019
Job overview
- Led the pilot of an ABM strategic approach on the top 75 accounts for the southeast, setting the vision for its global rollout across all enterprise accounts
- Led field marketing operations in the Southeast region, managing multi-touch campaigns for 105 net new and install-based accounts, demonstrating leadership in execution and innovation
- Led the development of regional and global events, driving middle and lower funnel activities that generated over $15 million in marketing-influenced pipeline
Compass Group, Inc
District Marketing & Operations Manager
01.2013 - 01.2015
Job overview
- Conducted district audits on units to ensure compliance with quality standards and trained 25-unit leaders on best practices to maintain an A health rating and achieve a 100% pass rate on Steritech Audits
- Spearheaded project management functions to ensure the successful launch of a new café unit, generating $700K in first-year sales, and managing a $1M budget
- Led the hiring, training, and development of 12 new employees for a café opening, and provided change management leadership by hiring, developing, and training 21 team members to prevent a competitor bid from being accepted
Meeting Consultants
Senior Project Manager- Marketing Events
01.2008 - 01.2013
Job overview
- Leadership of 4 high-performing contractors across the United States
- Led the coordination and execution of 10-15 marketing event projects annually, managing budgets up to $9.5M and overseeing events with up to 12,000 attendees, demonstrating exceptional leadership and project management skills
- Invited to Seoul, Korea as a guest panel speaker to present on facilitating events for cross-cultural, international meetings
Education
University of AlabamaTuscaloosa, AL
Master of Science (MS) from Human Environmental Services
12.2022
University Overview
Thesis: Disrupted Workforce - A Review of the Impact of Cultural Intelligence on Remaining Competitive during Global Disruption
NYU Stern School of Business
Certificate from Corporate Sustainability
12.2022
University Overview
George Washington University School of Business
Digital Marketing Certificate
12.2020
University Overview
University of AlabamaTuscaloosa, AL
Bachelor of Arts from Interdisciplinary Studies, Leadership
12.2019
University Overview
Senior Thesis: Champagne and English Sparkling: History, Adaptation and The Way Forward: A business case for combating climate change
Skills
- Problem-Solving
- Project Management
- Detail Oriented
- Strategic Planning
- Process Improvement
- Collaborative Leadership
- Culture Transformation
- Team Management
- Policy Development
- Critical Thinking
- Data Collection & Research
- Public Speaking
Technology Experience
Technology Experience
- Marketo
- SFDC
- Asana
- Tableau
- ZoomInfo
- HubSpot
- Google Analytics
- Active IQ
- SixSense
- Canva
Timeline
Senior Global GTM Operations & Strategy Program Manager
NetApp, Inc
01.2022 - Current
Senior Marketing Strategy & Planning Manager
NetApp, Inc
01.2019 - 01.2022
Senior Field Marketing Manager
NetApp, Inc
01.2015 - 01.2019
District Marketing & Operations Manager
Compass Group, Inc
01.2013 - 01.2015
Senior Project Manager- Marketing Events
Meeting Consultants
01.2008 - 01.2013
NYU Stern School of Business
Certificate from Corporate Sustainability
George Washington University School of Business
Digital Marketing Certificate
University of Alabama
Bachelor of Arts from Interdisciplinary Studies, Leadership
University of Alabama
Master of Science (MS) from Human Environmental Services
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