Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Katlin Casanova

Raleigh,NC

Summary

Creative professional experienced in enabling strong sales with successful advertising and marketing strategies. Brings skills in market analysis and cross-functional collaboration. Looking to put knowledge and abilities to good use in challenging, growth-oriented role focused on improving business results and meeting targets.

Overview

7
7
years of professional experience

Work History

Studio Manager

Orangetheory Fitness
Durham, NC
09.2019 - Current
  • Created policies and procedures and delivered training to employees.
  • Recruited, trained and developed high-performing and customer-focused team from scratch.
  • Implemented marketing strategies to promote studio to potential clients.
  • Handled accounting for payroll and billing.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Established team priorities, maintained schedules and monitored performance.
  • Directed training and retraining of employees to boost performance and enhance business results.
  • Effectively supervised staff of 15 personnel by implementing company policies, protocols, work rules and disciplinary action.
  • Defined clear targets and objectives and communicated to other team members.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Evaluated employee performance on a quarterly basis and conveyed constructive feedback to improve skills.
  • Trained and developed personnel to improve safety, employee relations and resolve issues.
  • Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
  • Communicated best practices among on-site and external personnel to align efforts and goals.
  • Set aggressive targets for employees to drive company success and strengthen motivation.
  • Used expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Developed and implemented productivity initiatives, in addition to coordinating itinerary and scheduling appointments.
  • Managed internal operational standards and productivity targets.
  • Managed quality programs to reduce overdue compliance activities.
  • Identified and diminished performance gaps by coaching and supervising 15 subordinates.
  • Promoted exceptional customer service and create positive environment for employees and clients.
  • Engaged prospects and customers through trade shows, seminars and workshops.
  • Evaluated existing operations and current market trends to identify necessary improvements and capitalize on changes.
  • Encouraged departmental employees to present positive, exemplary image to customers.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Tracked key metrics and developed spreadsheets and data models.
  • Planned marketing initiatives and leveraged referral networks to promote business development.

Social Media Coordinator/ Manager On Duty

Orangetheory Fitness
Manhattan, NY
11.2018 - 08.2019
  • Grew membership base by 131.14% in less than 6 months
  • Developed campaigns to spread the word about fun new recreational programming through diverse media platforms
  • Ensure brand continuity in regards to facilities and staffing
  • Generate content for social media
  • Create Organize, and execute social media calendar
  • Created and Implemented operational tools such as inventory and commission tracker
  • Extensive knowledge of OTF on-boarding process
  • Maintained facilities and equipment to ensure safety for users, regardless of their familiarity with the tools
  • Lead team members and fitness instructors in a constructive and collaborative manner while still maintaining a voice of authority
  • Utilized various social media app's to create buzz about exciting OTF specialty workouts and events such as Mayhem, contests, or refer and receive programs
  • Assisted clients in understanding their available options and helped them select the membership option that best fits their needs
  • Effectively communicated all member policies to new joins
  • Extensive knowledge of OTF Business Policies
  • Effectively communicated with other employees and upper management to ensure complete care of customers
  • Followed up with customers ensuring their satisfaction with their purchases
  • Fulfilled administrative duties, including completing and filing paperwork, directing a multi-line phone, and setting appointments.

Manager

The Bari Studio
New York, NY
12.2017 - 09.2018
  • Maintain studio facilities by ordering supplies, checking equipment and managing the housekeeping staff
  • Support sales strategy and goals by engaging with current clients and new client leads
  • Create physical experience of luxury, cleanliness, cool factor and community
  • Co - track, analyze and implement client feedback in the studio with the Operations Director
  • Manage client hosts and work study employees
  • Be present and on the ground in studio as well as on call for studio emergencies
  • Maintain studio standards
  • Generate content for social media to be sent to Social Media Department
  • Act as liaison between client hosts and upper management
  • Complete class check ins and make sure MBO is up to date
  • Send daily EOD report to Operations Director
  • Co - monitor the general email inbox with Operations Lead
  • Co - monitor classes and class waitlist with Operations Director
  • Ensure brand continuity in regards to facilities and staffing
  • Promote and implement special programs and classes
  • Manage and update front lobby and retail display
  • Manage food and beverage in studio
  • Lead meetings with client host and work study team
  • Manage internal team projects
  • Work with other departments as necessary
  • Create client host manual
  • Create and define employee perk program

Assistant Studio Manager

Orange Theory Fitness
West Hartford, CT
01.2015 - 11.2017
  • Greeted all guests in a professional and friendly manner
  • Responsible personal time management
  • Liable for generation of 5 personally produced leads daily
  • Utilized new and unique Guerrilla marketing techniques
  • In charge of establishing professional relationships with local businesses by means of cross marketing
  • Promptly responded to inquiries and requests from prospective members via phone and e-mail
  • Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals.

Manager

Anytime Fitness LLC
Aberdeen, SD
10.2014 - 01.2015
  • Greeted all members in a professional and friendly manner
  • Immediately reported any damaged or broken equipment
  • Responsible for keeping a clean and safe club
  • Solved unresolved member issues
  • Promptly responded to inquiries and requests from prospective members
  • Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals
  • Produced monthly reports using advanced Excel spreadsheet functions
  • Entered numerical data into databases in a timely and accurate manner
  • Scanned documentation and entered into the database
  • Organized forms, made photocopies, filed records and prepared correspondence and reports.

Education

Associates - Liberal Arts

Kingsborough College
06.2013

Bachelor's - Marketing

SNHU
01.2023

High School Diploma - undefined

City As High School

Skills

  • Administering Social Media Accounts
  • Sales Goal Achievement
  • Administration and Reporting
  • Managing Operations and Efficiency
  • Goal Attainment
  • Revenue Generation
  • Client Correspondence
  • Contact Management Systems
  • Operational Efficiency
  • Technical Proficiency
  • Client Base Retention
  • Customer Relationship Management

Additional Information

  • Willing to relocate: Anywhere, Authorized to work in the US for any employer

Timeline

Studio Manager

Orangetheory Fitness
09.2019 - Current

Social Media Coordinator/ Manager On Duty

Orangetheory Fitness
11.2018 - 08.2019

Manager

The Bari Studio
12.2017 - 09.2018

Assistant Studio Manager

Orange Theory Fitness
01.2015 - 11.2017

Manager

Anytime Fitness LLC
10.2014 - 01.2015

Associates - Liberal Arts

Kingsborough College

Bachelor's - Marketing

SNHU

High School Diploma - undefined

City As High School

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Katlin Casanova