Katlyn Perez
Overview
3
3
years of professional experience
Work History
Web Specialist
Unisys
01.2023 - Current
- Enhanced website functionality by implementing user-friendly navigation and responsive design elements.
- Collaborated with cross-functional teams to develop engaging web content, driving customer engagement and retention.
- Increased visitors from paid media by 20%; Increased visitors from organic search by 20%; Increased visitors from social by 20%
- Implemented AB testing framework, effectively managing the end-to-end process from hypothesis formulation to result analysis, resulting in a 30% exposure increase to low pages.
- Served as the primary point of contact for all experimentation-related inquiries, collaborating cross-functionally to ensure seamless execution and alignment with organizational goals.
Digital Marketing Intern
Unisys
05.2022 - 01.2023
- Produced LinkedIn Live chats with Unisys executives
- Production included script development, designing, launching promos; and moderating the chat.
- Designed and presented campaign overview and wrap to senior leaders and other global marketing team members.
- Maintain and create strategic marketing plans for Instagram, Facebook, and LinkedIn for the company's intern campaign using Google Analytics and Sprout.
Communications Internship
Boston Medical Center
08.2021 - 12.2021
- Developed weekly reports that complied with and summarized social media content
- Coordinated content being posted and created spreadsheets, calendars, and sprout reminders for the social media team and held
weekly meetings. - Created Tik-Toks, reels, and Instagram stories, and edited videos for campaigns.
- Responsible for creating content in a strict time frame.
Education
Bachelor of Science in Advertisement -
Boston University
12.2022
Skills
- Web Development
- Website Optimization
- CMS Management
- Embedded Media
Timeline
Web Specialist
Unisys
01.2023 - Current
Digital Marketing Intern
Unisys
05.2022 - 01.2023
Communications Internship
Boston Medical Center
08.2021 - 12.2021
Bachelor of Science in Advertisement -
Boston University
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