Katrina Autem
Spring,TX
Overview
19
19
years of professional experience
Work History
Copywriter
Morris Visitor Publication, Freelance
- Research, write, and edit content for GuestBook, an in-hotel guide book for travelers that features restaurants and attractions in Houston
- Secure and preview photo content for layout in GuestBook.
Senior Copywriter
CultureMap (Gow Media)
07.2016 - Current
- Write, edit, and manage promoted and native content across digital platforms (email, social media, and editorial content) for clients in five cities: Dallas, Houston, Austin, Fort Worth, and San Antonio
- Collaborate with clients in hospitality, real estate, nonprofit, and other sectors
- Conceptualize with clients and sales reps to create content for email and social media campaigns (Facebook, Twitter, and Instagram)
- Track/analyze email and social media campaign results
- Oversee email and social media calendars
- Create targeted audiences to increase engagement, grow reach, and retain readers
- Work daily with a Content Management System, Facebook Ads Manager, and Business Manager
- Manage and prioritize marketing budgets for multiple clients and markets
- Create landing pages and conduct giveaways and registrations
- Contribute to the company training manuals and editorial style guide
- Collaborate with production and sales teams in a fast-paced environment.
Managing Editor
Intermedia Publishing, Freelance
10.2013 - Current
- Write and edit content for books including Signature Wineries of Coastal California and West Coast Homes
- Manage roster of freelance writers
- Establish and maintain editorial style, content, and consistency
- Interview and collaborate with vintners, winemakers, and chefs to produce editorial content for 200+ page book
- Write all editorial-related matter for the book: foreword, PR materials, etc.
Bakery Team Leader
Whole Foods Market Montrose
05.2014 - 08.2016
- Responsible for a wide array of products in bakery/pastry department
- Maintain labor cost and sales goals on a weekly basis
- Test and develop scratch, in-house bread program
- Hire, train, and oversee production quality
- Responsible for merchandising all baked goods in retail space and satellite locations
- Strategic planning and implementation of SOPs for the department.
Managing Editor
Signature Publications, Freelance
10.2013 - 10.2014
- Write and edit content for books including Weekend Getaways of Texas, a custom marketing piece for Texas travel
- Interview and collaborate with hoteliers, inn keepers, chefs, and county officials
- Edit all editorial-related matter for the book: introduction, PR materials, etc.
Executive Pastry Chef
Hubbell & Hudson Market & Bistro
06.2011 - 03.2014
- Responsible for every facet of bakery/pastry production, providing goods for seven retail locations including breads, cakes, and pastries
- Menu writing and development for multiple locations/concepts
- Lead and oversee bakery/pastry program: research & development, hiring, training, production quality
- Extensive computer use for food costing, pricing, tracking, and recipe control
- Responsible for merchandising all baked goods in retail space
- Strategic planning and implementation of SOPs for the department.
Editor
Panache Partners
06.2007 - 05.2011
- Research, write, and edit luxury lifestyle content for marketing series: Art of Celebration, Spectacular Wineries, and Perspectives on Design
- Create marketing collateral for numerous clients in various fields
- Conceptualize upcoming series with managing editor and team members
- Create web content for clients, book series, and company website
- Proofread and edit for style, grammar, and consistency
- Interview and collaborate with chefs, vintners, event planners, and floral designers
- Collaborate daily with graphic designers and production coordinators for layout designs
- Co-wrote company-wide training material for sales, editorial, and graphics teams.
Editorial and Research Intern
Saveur Magazine
12.2005 - 03.2006
- Fact-check publication features and conduct general research
- Write side-bar material for the magazine
- Conduct detailed research concerning culinary and cultural articles
- Maintain virtual and actual office library and research center.
Education
English Study Abroad Program At National University of Ireland
Galway, IrelandGrand Diploma in Pastry Arts -
The French Culinary Institute
New York, New York06.2006
Bachelor of Arts - Cultural Anthropology
University of North Texas
Denton05.2005
Hobbies and Interests
- Dog foster and volunteer for Honoring Hope and Faith Rescue, HTX Rescue
- Volunteer for BARC, Harris County animal shelter
Timeline
Senior Copywriter
CultureMap (Gow Media)
07.2016 - Current
Bakery Team Leader
Whole Foods Market Montrose
05.2014 - 08.2016
Managing Editor
Intermedia Publishing, Freelance
10.2013 - Current
Managing Editor
Signature Publications, Freelance
10.2013 - 10.2014
Executive Pastry Chef
Hubbell & Hudson Market & Bistro
06.2011 - 03.2014
Editor
Panache Partners
06.2007 - 05.2011
Editorial and Research Intern
Saveur Magazine
12.2005 - 03.2006
Copywriter
Morris Visitor Publication, Freelance
English Study Abroad Program At National University of Ireland
Grand Diploma in Pastry Arts -
The French Culinary Institute
Bachelor of Arts - Cultural Anthropology
University of North Texas
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