Katrina Batalla
Los Angeles
Summary
Versatile team member offering over 10+ years of experience handling tasks smoothly and efficiently. Adapts well to changing processes, programs and team requirements. Eager to contribute to growing company.
Overview
10
10
years of professional experience
Work History
Ecommerce Merchandise Analyst
Mattel
10.2018 - Current
- Developed digital asset standards for Amazon and Mattel sites by leveraging insights, retail partnerships and industry trends
- Syndicated, audited, and analyzed digital product information and content for Amazon and Mattel sites
- Implemented changes that increased Amazon KPIs by 20%
- Lead search algorithm expertise and optimize product performance in organic results
- Manage and execute over 1500+ annual planogram set and PR driven exclusive product launches
Digital Creative Manager
Clothing of Ahnjoonhee
03.2018 - 07.2018
- Coordinated new site launch for the company's retail website
- Lead all marketing collaterals for social media and email campaign directives
- Managed an outreach campaign to influential bloggers
- Planned, directed and styled seasonal photoshoots for online content
- Managed and merchandised landing page content
Ecommerce Assistant
Clothing of Ahnjoonhee
10.2017 - 03.2018
- Managed retail marketplaces (Amazon, Zulily, Jane)
- Correspond to all customer service inquiries
- Handle all administrative tasks
Ecommerce Merchandiser
Black Orchid Denim
03.2017 - 08.2017
- Managed Amazon seller central product listings
- Managed marketing calendar and executed email campaigns
- Improved owned site merchandising encourage customers to browse products and add to basket
- Edited product images, created homepage banners and email campaigns
Site Merchandise Coordinator
Gap Inc.
10.2016 - 02.2017
- Responsible for web management for EU and UK divisions
- Assess upcoming seasonal marketing messages to ensure featured product will be available inventory and can meet the projected demand
- Executing bi-weekly site refreshes making sure linking and customer experience is correct
- Own & maintain accurate regular markdowns and promotion online pricing for both shared and exclusive styles
Site Associate Merchandise Curator
Dot & Bo
01.2016 - 09.2016
- Merchandise product through daily curated collections
- Engage in weekly creative meetings and monthly collection idea pitches
- Sourced businesses for potential partnerships
- Analyzing past sales figures/trends to anticipate future product needs
- Constructed strong relationships with vendors and attended trade shows
- Collaborated with marketing, design, and operations teams to improve the quality of presentation of products
Buyer
Dot & Bo
08.2015 - 12.2015
- Maintained product data for new and current skus
- Communicated with vendors for inventory and product information and ensured that vendor performances met key metrics
- Troubleshoot any problematic skus by emailing vendors, calling suppliers, and tracking orders
Education
Associate of Arts - Merchandise Product Development
FIDM
San Francisco, CA01.2010
Skills
- Consumer insights
- Competitive analysis
- Microsoft Excel proficiency
- Category management
- Product merchandising
Websites
Timeline
Ecommerce Merchandise Analyst
Mattel
10.2018 - Current
Digital Creative Manager
Clothing of Ahnjoonhee
03.2018 - 07.2018
Ecommerce Assistant
Clothing of Ahnjoonhee
10.2017 - 03.2018
Ecommerce Merchandiser
Black Orchid Denim
03.2017 - 08.2017
Site Merchandise Coordinator
Gap Inc.
10.2016 - 02.2017
Site Associate Merchandise Curator
Dot & Bo
01.2016 - 09.2016
Buyer
Dot & Bo
08.2015 - 12.2015
Associate of Arts - Merchandise Product Development
FIDM
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