Summary
Overview
Work History
Education
Skills
Certification
Extracurriculars
Affiliations
Timeline
0b
Katrina Gamueda-Smith

Katrina Gamueda-Smith

NY / Remote

Summary

Skilled executive leader adept at managing all facets of program operations, including strategic planning, vendor management, product roadmaps, and client relationships. Proven track record in guiding Fortune 500 brands through successful campaign initiatives, from inception to execution. Prepared to leverage several years' experience in the field to take on complex, and rewarding roles.

Overview

11
11
years of professional experience
1
1
Certification

Work History

SVP, Web3 Program Director

Publicis Media
New York, New York
12.2023 - Current
  • Responsible for managing the entire program lifecycle against F500 client scopes to include delivery of tech product lines in a "Big Four" agency environment.
  • Collaborate and coordinate across internal agency teams to create innovative programs and product solutions that prioritize Web3 and metaverse integrations.
  • Support client accounts by developing relationships with clients to ensure customer satisfaction.
  • Manage the strategy, roadmap, and delivery of Publicis technology products while ensuring alignment with key stakeholders, such as executive leadership, internal teams, clients, teammates, and community members.
  • Experienced Web3 representative collaborating with top industry partners, platforms, and influencers to drive strategic brand experiences for Publicis Groupe.
  • Inform clients of potential program implications by staying abreast of new technologies, ideas, and opportunities in the industry.
  • Develop strong relationships with the tech, mobile, and social vendor community, including content creators, business development specialists, and marketing experts. Driving innovation, exclusivity, and efficiency for the agency.

Chief of Staff

Vayner3
New York, NY
04.2022 - 05.2023
  • Collaborated daily with the Vayner3 President to ensure the successful attainment of business objectives and the efficient deployment of new projects.
  • Played a pivotal role in the digital transformation of major mainstream companies, including Reddit, Salesforce, Red Bull, COTY, and more, by introducing them to the Web3 sphere.
  • Provided comprehensive organizational support across Vayner3, handling a variety of roles encompassing team management, client relations, social media management, partnership management, and more.
  • Established and nurtured relationships with Web3 vendors, holding regular meetings, product demonstrations, and attended industry events and conferences.
  • Concurrently managed an extensive partnership database.
  • Steered the conceptual and operational stages of select enterprise client projects as they transitioned into the Web3 space, providing guidance on digital, social, partner, and experiential strategies.
  • Executed in-person presentations for clients, outlining comprehensive innovation strategies, globally.
  • Produced and drove the publication of thought leadership materials, including handbooks and one-sheets, working closely with Vayner and partner PR teams from the research stage through to design.
  • Provided daily mentorship and guidance to over 45 team members, spanning all business functions.
  • Initiated and managed the inaugural Vayner3 Demo Day, coordinating nearly 50 industry partners within a tight timeline. The event attracted the attention of over 30 Fortune 500 brand partners and garnered nearly 15k views on streaming platforms.
  • Represented Vayner3 and VaynerX at various industry events, speaking on the brand's approach to innovation and Web3 strategies.
  • Fostered harmony among executive leadership through team meetings, one-on-one discussions, and overall business oversight.

Enablement Director, DE&I Committee Member

Gloo
07.2016 - 10.2021
  • Provided teams with both sales enablement collateral and success enablement collateral to optimize buyer and onboarding journeys.
  • Developed strong partnerships with stakeholder departments including sales, product, and revenue operations.
  • Worked with sales managers to decrease the sales cycle, drive towards quota attainment, realize revenue goals and improve close/win rates.
  • Created training and certification programs for internal employees to continually invest in sales and success employee professional development.
  • System design, creation and process implementation across new sales team initiatives.
  • Drafted onto a small team of 10 to work in-market with a strategic, fortune 300 partner - Thrivent Financial.
  • Managed multiple customer accounts while supporting team in other capacities - project management, operational strategy, content creation and copy writing.
  • Created deployment tools and flows for new projects with newly signed customers and subsequently managing the customer relationship through those deployments.
  • Collected end user feedback through research interviews to continually inform the product roadmap - coding and prioritization of customer testimony.
  • Personally crafted direction of financial curriculum and copy to serve a specific target audience.
  • Served end users through the deployment and success of the product offering in their cohorts.
  • Created and managed the efficient operations, processes and workflow of the creative services team - to include 3 designers, 2 creative leads and 2 project managers for 12 projects across multiple co-branded apps.
  • Drove and supported strategy for multiple teams across multiple departments - customer success, sales, and creative - to support long term vision and success.
  • Encouraged the adoption of healthy agile practices across the organization.
  • Coordinated system and process implementation + adoption across four teams within one of two key business verticals.
  • Drove consistency around the removal of impediments for team efficiency and morale.
  • Implemented tight communication with P.O's while driving accountability to stakeholders.

Operations Manager

buybuy BABY
09.2015 - 07.2016
  • Responsible for writing store schedule weekly, as well as managing payroll, and time and attendance for 40+ associates.
  • Directly oversee all shipping, receiving and inventory operations.
  • Placing store supply product orders to preserve store functionality.
  • Maintain these responsibilities in addition to responsibilities of assistant store manager.

Assistant Store Manager

buybuy BABY
09.2015 - 04.2016
  • Developed and opened the first stand-alone buybuy BABY store in Colorado.
  • Conducted mass interviewing and hiring to staff a retail store - led new employee training.
  • Make critical merchandising and marketing decisions in mass quantity product orders, product placement, and whole-store layout/functionality.

Front End Supervisor

The Home Depot
03.2015 - 09.2015
  • Supervised 45+ direct reports; head cashiers, cashiers, lot attendants
  • Given keys to the building to assist in whole store responsibilities as manager on duty and opening/closing
  • Drove front end metrics including Credit Acquirement, Customer Service scores, lead generation, etc.

Specialty Supervisor

The Home Depot
05.2014 - 03.2015
  • Managed a 6 million dollar business within the second busiest Home Depot in the state of Colorado.
  • Accountable for four departments within the store while simultaneously overseeing three sister departments.
  • Trained, taught and coached 80+ associates in professional and personal development.

Education

Bachelor of Arts - Psychology, Ethnic Studies

University of Colorado at Boulder
Boulder, CO

Skills

  • Critical Thinking
  • Relationship Management
  • Self-Starter
  • Public Speaking
  • Strong Communicator
  • Conflict Resolution
  • Program Management
  • Process Improvement
  • Results Orientation
  • AI & Web3 SME

Certification

  • Certified Scrum Master, 10/01/17, 000708466, Scrum Alliance
  • Leadership Fundamentals, 06/01/19, Center for Creative Leadership
  • Certified Product Owner, 12/01/20, 1315792, Scrum Alliance

Extracurriculars

Co-Founder, PizzaDAO — Decentralized Global Web3 Community 

PizzaDAO is a decentralized autonomous organization (DAO) that brings together artists, developers, and entrepreneurs to support local pizzerias and celebrate community through blockchain technology. Since its inception in 2021, PizzaDAO has organized Global Pizza Parties across 75+ countries, donating millions of dollars worth of free pizza to promote crypto adoption and community connection. The DAO has funded independent pizzerias, built partnerships with major Web3 projects, and pioneered innovative experiments in decentralized event planning, community grants, and NFT-based fundraising.

Retail Store Associate - Madewell

Worked as a Madewell retail sales associate in Boulder, CO for 2 years as a part-time job while employed full time at Gloo.

Having a personal affinity for fashion, it was an opportunity to understand the retail dynamics of a denim-centric clothing

brand. Was employed in 2018 until COVID closures in 2020.

Affiliations

  • Well-versed innovation thought leader consistently booking speaking engagements globally with over 50 presentations in the past 3 years.
  • Presented to audiences across the world on various Web3 topics to include DAOs, NFTs, Cryptocurrency, AI and other decentralized dynamics.

Timeline

SVP, Web3 Program Director

Publicis Media
12.2023 - Current

Chief of Staff

Vayner3
04.2022 - 05.2023

Enablement Director, DE&I Committee Member

Gloo
07.2016 - 10.2021

Operations Manager

buybuy BABY
09.2015 - 07.2016

Assistant Store Manager

buybuy BABY
09.2015 - 04.2016

Front End Supervisor

The Home Depot
03.2015 - 09.2015

Specialty Supervisor

The Home Depot
05.2014 - 03.2015

Bachelor of Arts - Psychology, Ethnic Studies

University of Colorado at Boulder

Similar Profiles

CREATE PROFILE
Katrina Gamueda-Smith
Resume profile created at Resume-Now.com