Katrina Hamala-Crawford

Plumbing and Foundation Repair

• Collaborated with the CEO to implement the company's core values, mission, and strategic goals.
• Drove business development initiatives, sales innovations, and profitability strategies.
• Identified opportunities for policy improvements and strategic advancements.
• Developed structured processes in construction and other key departments for enhanced efficiency.
• Established and maintained strong relationships with cross-functional teams and departments.
• Oversaw the reconciliation of processed work by verifying entries and balancing system reports.
• Identified and resolved core challenges in business operations and workflow.
• Formulated targeted solutions when performance goals were not met.
• Led troubleshooting efforts to address unforeseen issues.
• Established and refined Standard Operating Procedures (SOPs) and business metrics for efficiency and risk management.
• Directed, led, and evaluated employees to ensure a thriving and healthy corporate culture.
• Identified, trained, and nurtured top talent, setting them on a path for success.
• Partnered with Human Resources to develop both internal and external talent pipelines.
• Recruited, hired, managed, and retained exceptional employees, fostering career growth.
• Developed actionable goals for inbound and customer service center teams.
• Partnered with the CEO to create effective communication policies for crises and business operations.
• Led development of strategies that enhance workflow and business processes.
• Maintained and strengthened relationships with key customers, partners, vendors, and stakeholders.
• Oversaw the planning, implementation, and security of company-wide information systems, including communications and office technology.
• Developed high-performing teams by recruiting top talent and fostering a culture of continuous improvement.

• Provided customer service to meet occupancy goals of 96% or higher.
• Exceeded monthly net operating income.
• Controlled expenses, paying and balancing all payments for vendors.
• Held monthly Profit and Loss accountability for $120 million.
• Led team members (Sales Managers, Leasing consultants, Maintenance techs, Turn techs/Make ready, and Grounds keepers).
• Performed financial and administrative tasks such as rent collections, invoice payment, and analysis of operating statements/ledgers.

• Set standards in place to reflect company branding.
• Implemented a clientailing program to drive VIP customers.
• Achieved number one store volume in the company in November 2015.

• Managed a store where there was no Store Manager and Co-manager for 7 months.
• Recruited, hired, and trained an entire new staff.
• Achieved +7% in my first quarter in store Q4 2013.

• Managed 20 stores in Texas, Iowa, Nebraska, and Kansas.