Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Affiliate Program Manager
Timeline
Generic

Katrina Harikissoon

Valley Stream,NY

Summary

Experienced and integrity-driven Brand Marketing and PR professional with a record for professionalism, seeking new challenges to contribute to global organizations. Demonstrated project management experience in successfully launching B2C and B2B brands, services, and products. Firm believer in the value of creative, unique go-to-market strategies and cutting-edge global marketing campaigns to improve awareness and generate high-quality leads. A hardworking team builder, motivating in maximizing personnel performance and surpassing business objectives. Offering 15 years of marketing experience, with a talent for devising creative strategies, and demonstrated knowledge of graphic design, copywriting, and project management. Results-driven Brand Manager, skilled in developing and implementing successful marketing plans and brand strategies, leveraging customer insights to drive customer loyalty and brand recognition.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Brand Marketing and PR Executive

ALTR Inc
04.2016 - Current
  • Developed and maintained brand guidelines, ensuring consistent representation of managed brands across all communication channels.
  • Created and communicated brand stories, values, and attributes to internal teams and external stakeholders.
  • Oversaw the development of creative assets, including logos, packaging, and marketing materials, to reinforce brand identity.
  • Marketing organizing logistics for trade events performing delivery
  • Created and managed budgets to maximize brand reach and engagement.
  • Researched and identified new opportunities for product and brand development.
  • Conducted comprehensive keyword research and competitor analysis to identify opportunities for SEO optimization.
  • Developed and executed on-page and off-page SEO strategies, resulting in an increase in organic search traffic. Ex. Blogs
  • Implemented technical SEO best practices, improving website loading speed and overall user experience.
  • Collaborated with agencies: digital marketing, web development, and PR agencies to work together to build brand awareness.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Assist in building and maintaining relationships with media professionals, journalists, and influencers to secure media coverage.
  • Draft compelling press releases, media pitches, and communication materials to distribute to relevant media outlets.
  • Monitor media coverage and compile media reports to track the organization's public image and sentiment.
  • Respond to media inquiries promptly and professionally, coordinating interviews and press opportunities for key spokespeople.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Created customized marketing materials to increase product awareness.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Collaborated with the team to launch product initiatives to enhance the client experience.
  • Developed social media strategies and content for clients.
  • Organized trade shows globally.
  • Visual merchandising: Creative direction on floor plans, color, lighting, displays, technology, and other elements to attract customer attention.

Product Marketing Manager

R A Riam Group Inc
02.2010 - 04.2016
  • Responsible for planning, developing, and implementing both internal & external resilient content marketing strategy & communications
  • Fulfilling the role as the Visual Merchandiser for retail space
  • Created pitch decks for sales team ( B2B Focused)
  • Strategic Marketing Advisor to retailers and brand partners
  • Handling end-to-end brand B2B and transitional B2C brand planning
  • Coordinated and marketed trade shows
  • Traveled the world, working with the venue on location, advertising, and hosting of panel events
  • Developed strategies to take retailers from in-store to online channels
  • Content builder : SEO , SEM content ( awareness-loyalty stages)
  • Documenting and maintaining operational procedures and processes relating to digital marketing methodologies and campaigns
  • Working closely with clients to identify their needs & challenges and provide solutions-oriented campaign themes
  • Develop and see through the development of transformational marketing innovation ideas
  • Developing creative content and making recommendations based on understanding the business strategy and financial goals
  • Developed Public Relations Plans: newswire's, bios, and media coverage of the brand; built social media content calendars, organic social media plans, etc
  • Efficiently trained and mentored new & existing sales associates on brand presentations and the use of products.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
  • Assessed new product specifications to meet client needs.
  • Planned new product external launch and release while managing cross-functional implementation of plan.
  • Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
  • Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
  • Served as focal point for all customer input and market intelligence for product improvements.

TELECOMMUNICATIONS

Northwell LIJ Forest Hills
09.2007 - Current
  • Directed incoming calls to internal personnel and departments, routing to best-qualified department.
  • Responded to customer inquiries with patience and positivity to establish excellent first impression.
  • Resolved customer issues and complaints promptly and politely, upholding satisfaction.
  • Maintained detailed customer call and inquiry logs for performance monitoring.
  • Trained Hospital Staff on Emergency Procedures
  • Answered and coordinated staff for all hospital emergency codes.


ASSISTANT CURATOR

The Metropolitan Museum of Art
09.2004 - 06.2009
  • Coordinated and corresponded with artists, dealers, lenders, art institutions, and collectors
  • Maintained control over necessary information for permanent safekeeping and structuring processes to ensure long-term preservation and easy retrieval of documents and information
  • Directed acquisition, storage, and exhibition of collections, including negotiating and authorizing the exchange or loan of collections
  • Handled overall Event Planning and advertising for exhibition releases and museum events
  • Assisted with exhibition layout plans and installation
  • Helped with the writing, editing, and researching of museum exhibition invitations, artist invite packages, catalog publications, biographic & bibliographic material, wall labels, press releases, and exhibition fact sheets
  • Visual merchandise manager for exhibitors
  • Curated the direction for art gallery flow.
  • Excellent communication skills, both verbal and written.

Education

Bachelor of Arts -

Queens College
Flushing, NY
05.2008

Skills

  • Microsoft Office Suite
  • Shopify
  • Google Ads
  • Canva/ Sprout / Hootesuite/ Loomly/ Constant Contact
  • Client Meetings
  • Training Delivery
  • Retail Knowledge
  • Category Growth
  • Customer Presentations
  • Brand Development
  • Launch New Products

Accomplishments

  • New York, United States
  • Google Digital Marketing and E- Commerce Certificate


Certification

BRAND MARKETING AND PRKATRINA HARIKISSOON

Affiliate Program Manager

I developed and executed impactful social media and affiliate programs aimed at driving product sales. Collaborating closely with affiliate companies, I strategically showcased our products through various media outlets, effectively expanding our brand reach and driving significant revenue growth.

Timeline

Brand Marketing and PR Executive

ALTR Inc
04.2016 - Current

Product Marketing Manager

R A Riam Group Inc
02.2010 - 04.2016

TELECOMMUNICATIONS

Northwell LIJ Forest Hills
09.2007 - Current

ASSISTANT CURATOR

The Metropolitan Museum of Art
09.2004 - 06.2009

Bachelor of Arts -

Queens College

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Katrina Harikissoon