Isabella Alonzo
Salinas,United States
Summary
Experienced with designing and executing visual merchandising strategies to elevate brand presence and boost sales. Utilizes strong organizational skills and keen eye for detail to create compelling store layouts. Track record of fostering team collaboration and adapting to changing retail trends to maintain competitive edge.
Overview
15
15
years of professional experience
Work History
Visual Manager
Forever 21
10.2014 - 03.2025
- Increased visual impact and sales through optimal arrangement of mannequins, fixtures, walls and tables.
- Developed innovative visual merchandising strategies that drove foot traffic and boosted overall store performance.
- Managed analytical reports to identify and track sales activities and customer trends.
- Enhanced customer experience by creating visually appealing and organized store layouts.
Sales Associate
Forever 21
12.2013 - 09.2014
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
Sales Associate
Forever 21
05.2012 - 12.2013
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
Receptionist
Mayflower Maintenance Company
01.2010 - 05.2012
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Confirmed appointments, communicated with clients, and updated client records.
- Answered phone promptly and directed incoming calls to correct offices.
- Kept reception area clean and neat to give visitors positive first impression.
Education
High School Diploma -
Alisal High School
Salinas Ca06-2010
Skills
- Customer experience
- Creative direction
- Visual team management
- Display organization
- Problem-solving
- Attention to detail
- Organizational skills
- Team collaboration
- Strategic planning
Timeline
Visual Manager
Forever 21
10.2014 - 03.2025
Sales Associate
Forever 21
12.2013 - 09.2014
Sales Associate
Forever 21
05.2012 - 12.2013
Receptionist
Mayflower Maintenance Company
01.2010 - 05.2012
High School Diploma -
Alisal High School
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