Hi, I’m
Katrina Permenter
DeFuniak Springs,FL
Summary
Accomplished regional operations and hospitality leader with a diverse background spanning hotel management, entrepreneurship, and micro-fulfillment center operations. Demonstrated ability to oversee complex, multi-location environments, lead cross-functional teams, and manage budgets, forecasting, and P&L performance. Brings a unique blend of service excellence, operational discipline, and data-driven decision-making to drive growth, efficiency, and customer satisfaction in both traditional hospitality and on-demand fulfillment models.
Overview
23
years of professional experience
1
Certification
Work History
30A Lux Shuttles
Owner/Operator
01.2017 - Current
Job overview
- Formulated and implemented business strategies to drive revenue growth.
- Oversaw multiple administrative tasks, including fare calculation and app updates, to enhance operational efficiency.
- Established strong relationships with local businesses to promote shuttle services and increase client base.
- Oversaw financial management, including budgeting, invoicing, and expense tracking for sustainable growth.
- Increased customer satisfaction by providing high-quality services and timely communication.
Gobrands Inc-Gopuff
District Manager of Operations
01.2019 - 01.2022
Job overview
- Led multi-site operations across a district for micro-fulfillment centers in the Florida Panhandle. An on-demand delivery company, ensuring efficient, same-hour order fulfillment from local facilities.
- Oversaw daily warehouse, inventory, and delivery operations while maintaining compliance with food safety, alcohol distribution, and company policies.
- Collaborated hand-in-hand with alcohol, perishable, and non-perishable distributors to ensure consistent product availability and operational continuity.
- Managed, coached, and developed site leaders and operations teams to drive performance, productivity, and engagement.
- Analyzed KPIs including order accuracy, fulfillment speed, labor efficiency, and shrink to improve operational outcomes.
- Implemented process improvements that enhanced customer experience, reduced costs, and increased operational efficiency across multiple locations.
- Ensured adherence to local, state, and federal regulations, including alcohol handling and safety standards.
Wyndham, Marriott, & Choice Hotels
Regional Director of Sales & Marketing | Regional
01.2003 - 12.2019
Job overview
- Led regional sales, marketing, and operational strategy across multiple hotel properties, ensuring alignment with brand standards and revenue objectives.
- Presented quarterly business reviews to senior leadership, highlighting regional performance, key achievements, and forward-looking growth strategies.
- Directed regional budgets and P&L oversight, optimizing resource allocation to consistently meet and exceed revenue and profitability targets.
- Drove market expansion initiatives in underperforming regions, resulting in sustained revenue growth and increased market share.
- Established and strengthened relationships with key corporate, group, and travel-industry clients, improving customer retention by 40%.
- Collaborated with corporate and regional marketing teams to develop targeted, data-driven campaigns aligned with sales objectives, generating a 10% increase in qualified leads.
- Developed and executed regional digital and social media strategies to increase brand awareness, engagement, and direct bookings across multiple platforms.
- Directed and standardized sales and marketing efforts across multiple hotel brands, ensuring consistency in messaging, positioning, and execution.
- Set and monitored regional sales goals, revenue forecasts, and operating budgets to drive performance and accountability.
- Oversaw regional property operations, including quality assurance, regulatory compliance, and adherence to brand and industry standards.
- Managed full regional P&L responsibilities, including budgeting, payroll, labor controls, and HR oversight to maximize operational efficiency.
- Led regional event sales, catering, and group business, maintaining high guest satisfaction and service consistency across properties.
- Represented regional properties at industry events, trade shows, and networking functions to strengthen brand presence and generate new business.
- Built and maintained strong vendor and supplier partnerships to ensure quality service delivery and cost-effective procurement.
- Led, coached, and developed management teams and 50+ staff members, improving employee engagement and satisfaction scores by 35%.
Education
Texas A&M University–Central TexasKilleen, TX
Bachelor of Arts from Hospitality Management
2015
Milton High SchoolMilton, FL
High School Diploma
Skills
P&L Management & Budget Optimization
Certification
District Sales & Marketing, District Manager GoBrands, GM Choice Hotels, Sales Manager Marriott
Timeline
District Manager of Operations
Gobrands Inc-Gopuff
01.2019 - 01.2022
Owner/Operator
30A Lux Shuttles
01.2017 - Current
Regional Director of Sales & Marketing | Regional
Wyndham, Marriott, & Choice Hotels
01.2003 - 12.2019
Texas A&M University–Central Texas
Bachelor of Arts from Hospitality Management
Milton High School
High School Diploma