Katrina Petrone
Fort Collins,CO
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
Work History
Grant Manager
The Center For Family Outreach
08.2022 - 08.2023
- Secured funding for projects by writing persuasive and compelling grant proposals.
- Implemented innovative solutions to overcome obstacles faced during project execution, ensuring goals were met effectively.
- Wrote funding requests and grant applications to obtain additional funds for operating needs.
- Enhanced transparency in project progress by producing comprehensive reports on achievements and challenges faced during implementation.
- Streamlined grant application processes by implementing efficient tracking systems and organized databases.
- Evaluated project outcomes objectively, identifying areas for improvement and applying lessons learned to future endeavors.
- Monitored project timelines closely, ensuring timely completion of tasks to meet donor deadlines.
- Managed budgets for staff operations to keep costs low and maximize profits.
Account Manager
Canopy Creative Marketing
08.2013 - 06.2020
- Manage all aspects of the marketing campaign, including marketing strategy, creative development and back end results analysis
- Successfully manage deadlines and multiple projects by maintaining efficient communication and prioritizing and delegating tasks
- Maintain day-to-day client contact, providing excellent customer service
- Negotiate client contracts; manage payment and collections
- Develop new business through prospecting, telemarketing and networking.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
- Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
Marketing Coordinator
Valpak of N. Colorado & S. Wyoming
05.2011 - 06.2020
- Coordinate marketing plan and execution between management and sales team, and between corporate office and local franchise
- Oversee local market advertising efforts, including print, radio, outdoor, and online advertising
- Create and update all business messaging company website, social sites and internal franchise communication platforms
- Develop all marketing material for B2b and B2C audiences: street sheets, newsletters, email marketing, and more
- Work closely with franchise owner to create and manage annual marketing budget
- Manage CRM and lead management system
- Develop and maintain marketing trade agreements with community partners.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Tracked and reported on marketing campaign responses.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Boosted sales by designing and executing creative email marketing campaigns.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Answered general marketing department inquiries by email, phone, and mail.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Marketing Coordinator
Realtec Commercial Real Estate Services
10.2007 - 01.2011
- Coordinate all marketing materials for corporate and 3 franchise offices in northern Colorado
- Write and distribute company and property-specific press releases to appropriate media outlets
- Design and write copy for all property brochures, company direct mailings, newsletter, and signage
- Plan and execute annual Market Update event for 300+ attendees.
Education
BA Communication - Public Relations
University of Wyoming
05.2007
Skills
- Adobe Creative Suite - Illustrator, InDesign, Photoshop
- Google Analytics
- Salesforce CRM Software
- Website Design Basic HTML
- Microsoft Office
- Pay-Per-Click Advertising
- Compliance Monitoring
- Proposal Development
- Grant Writing
- Grant Research
- Reliability
- Effective Communication
- Digital Marketing
- Social Media Marketing
- Customer Relationship Management (CRM)
- Project Management
Timeline
Grant Manager
The Center For Family Outreach
08.2022 - 08.2023
Account Manager
Canopy Creative Marketing
08.2013 - 06.2020
Marketing Coordinator
Valpak of N. Colorado & S. Wyoming
05.2011 - 06.2020
Marketing Coordinator
Realtec Commercial Real Estate Services
10.2007 - 01.2011
BA Communication - Public Relations
University of Wyoming
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