Katrina Purcell
Sr. Editorial Manager
Bothell,WA
Summary
Results-oriented leader with a passion for strategic problem solving and growing high performing teams. Recognized for outstanding written and verbal communication skills with deep expertise as a technical writer and editor. Extensive experience crafting human-centered content, including technical documentation, UI text, customer emails, and marketing collateral. Skilled in building relationships across all organizational levels and geographic regions. Effective at managing content projects and leading teams to successful, on-time delivery of high-quality content. Familiar with all industry style guides with demonstrated experience establishing style guidelines and standards to ensure consistent, brand-appropriate content quality.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Sr. Editorial Manager
Amazon
Seattle, WA
06.2020 - Current
- Managed a team of editors for AWS cloud services documentation and console UI text
- Coached team members to better performance and created an inclusive, communicative team atmosphere
- Drove strategic decisions for editorial team, including vision and mission, team goals and priorities, and process improvements
- Designed a scalable, force multiplier editorial system to uphold content quality for customers to help offset reduced editorial resources
- Hired high-quality team members across technical content experience team and mentored interns and new writers
- Collaborated on strategy and guidance for the highly visible AWS Style Guide
- Performed all levels of edit for AWS documentation, tutorials, and console UI text
Lead Writer & Editor
AT&T
Bothell, WA
03.2014 - 05.2020
- Developed help and support strategy for self-service site for software-defined networks and cloud services aimed at business enterprise audience
- Managed a team of contract writers, providing mentoring and developmental editing
- Worked with project team leaders to evaluate customer support needs, developed content strategy for comprehensive coverage, and analyzed results
- Developed process for streamlined project management, content creation, and publication
- Wrote and edited help and support content, customer-facing emails, site banners, messages, and UI content
- Developed internal style guide for writers and editors, including tone and strategy.
Lead Technical Editor
Cisco (Vendor)
Seattle, WA
10.2011 - 02.2014
- Led technical editing team for Cisco Smart Business Architecture and Cisco Validated Designs that delivered widely used guides (over 11 million downloads), with content ranging from sales and marketing materials to design, deployment, and command-line configuration guides
- Staffed, trained, managed, and evaluated contract technical editors
- Developed editorial style guide and writing guidance for engineers
- Created templates for complex PDFs in Adobe InDesign
Technical Editor, Content Manager, Web Content Specialist
Microsoft (FTE And Vendor)
Redmond, WA
10.1995 - 09.2011
- Performed all levels of technical editing and writing for consumer, IT pro, and developer documentation, UI text, technical write papers, marketing case studies, and more
- Wrote and published UX and accessibility guidelines
- Reduced localization and other costs by standardizing common UI text strings across groups
- Collaborated across teams with designers, research, writers, editors, and project managers
Education
MA - Technical and Professional Writing
Eastern Washington University
Cheney, WABA - Industrial and Organizational Psychology
Western Washington University
Bellingham, WASkills
Familiar with Git
undefinedCertification
Storytelling and Content Strategy - University of Washington (in progress)
Timeline
Storytelling and Content Strategy - University of Washington (in progress)
06-2024
Sr. Editorial Manager
Amazon
06.2020 - Current
Lead Writer & Editor
AT&T
03.2014 - 05.2020
Lead Technical Editor
Cisco (Vendor)
10.2011 - 02.2014
Technical Editor, Content Manager, Web Content Specialist
Microsoft (FTE And Vendor)
10.1995 - 09.2011
MA - Technical and Professional Writing
Eastern Washington University
BA - Industrial and Organizational Psychology
Western Washington University
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