Katrina Turner

Member of the six-person team that rebuilt and relaunched a dormant brand, achieving profitability within six months and driving two consecutive years of breakout growth, scaling the business to a 15x revenue run rate and 50+ people by 2026.

Ideated and executed multiple monetization campaigns outside of the main calender after a shift from growth to profit margin in early 2026. Efforts so far have added ~$385k to the bottom line at zero acquisition cost.

Built and use a Claude Code system spanning 50+ specialized skills, a multi-agent subagent roster, and scheduled unattended automations to run lifecycle marketing: split-test analysis and launch, persona-based copywriting with adversarial review, campaign operations, content packaging, and live reporting — with drafting, execution, and verification handled by separate agents so nothing ships unchecked.

• Oversaw all optimization efforts for $200MM+ business specializing in big investment ideas via subscription-based models.
• Raised front-end ACV 28%, shortening breakeven timeframe to 7 days and enabling business to scale and double revenue [$200MM$425MM] YoY from 2020 to 2022.
• Added one tweak to offer that generated $900k in incremental revenue in less than 60 days.
• Reverse-engineered competitors offers, landing pages, ad creative and OTOs to create new upsells and cross sells that consistently beat controls as high as 40%.
• Created new acquisition strategy that doubled take rate of monthly subscription and maintained 90% retention for 60+ days.
• Coached copywriters on techniques for increasing OR, CTR and OF-CR.
• Mentored marketers on A/B testing and KPIs specific to their roles including email, SMS, webinars, and paid ads.
• Cultivated relationships with key internal and external stakeholders.

• Managed content strategy, brand voice, customer journey, marketing communications, PR, social media, influencer marketing, fundraisers, and fashion shows.
• Liaised with outside media agency to optimize paid social media performance, reducing cost per acquisition from $700+ to $94 in less than two weeks.
• Procured partnership collaborations with Garnier, Z Gallerie, Dream Vacations, Celebrity Cruises and Zoe Report, generating 100K new-to-file email leads and $200K in incremental revenue.
• Sold out annual fashion show, doubling growth year over year and personally raised nearly $10k in additional donations, gifts, and earned media coverage.
• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Mentored junior staff members for skill development and career progression within organization.

• Garnered 20+ years of agency and client-side experience across multiple industries including apparel, fashion, travel, health, wellness, holistic healing, hospitality, incentive rewards, real estate, nutritional supplements and financial investment publications.
• Wrote award-winning copy across all media including digital, social, print, outdoor, TV, radio, OOH, catalogs, advertorials, emails, SEO, branding, long-form sales letters, order forms, upsells, lead magnets and anything else that requires written persuasion.
• Provided strategic marketing consulting services including acquisition, monetization, retention, email marketing, copy direction, infrastructure and GTM strategies for direct response industries.
• Executed search engine optimization tactics, driving website traffic and improving search rankings.
• Organized trade shows and industry events, generating leads and building client relationships.
• Managed social media platforms, enhancing online presence and fostering community engagement.
• Established strategic partnerships with key industry influencers for mutual benefit and increased exposure.
• Implemented effective marketing strategies, resulting in increased brand awareness and customer engagement.