Katrina Turner
Boynton Beach,FL
Summary
20+ years of insatiable curiosity, a no-ego leadership style and a willingness to fail forward has yielded a robust arsenal of proven marketing strategies, laser-sharp copywriting tactics, and a process for delivering hard data-driven results. Key cross-functional relationships, stakeholder buy-in and genuine regard for both the customer and employee experience deliver systematic revenue growth and enhanced customer and employee retention.
Overview
25
25
years of professional experience
Work History
Director of Optimization
Legacy Research Group
11.2019 - 12.2024
- Oversaw all optimization efforts for $200MM+ business specializing in big investment ideas via subscription-based models.
- Raised front-end ACV 28%, shortening breakeven timeframe to 7 days and enabling business to scale and double revenue [$200MM$425MM] YoY from 2020 to 2022.
- Added one tweak to offer that generated $900k in incremental revenue in less than 60 days.
- Reverse-engineered competitors offers, landing pages, ad creative and OTOs to create new upsells and cross sells that consistently beat controls as high as 40%.
- Created new acquisition strategy that doubled take rate of monthly subscription and maintained 90% retention for 60+ days.
- Coached copywriters on techniques for increasing OR, CTR and OF-CR.
- Mentored marketers on A/B testing and KPIs specific to their roles including email, SMS, webinars, and paid ads.
- Cultivated relationships with key internal and external stakeholders.
Senior Manager, Brand Marketing, Partnerships, Pr
Boston Proper
01.2012 - 01.2019
- Managed content strategy, brand voice, customer journey, marketing communications, PR, social media, influencer marketing, fundraisers, and fashion shows.
- Liaised with outside media agency to optimize paid social media performance, reducing cost per acquisition from $700+ to $94 in less than two weeks.
- Procured partnership collaborations with Garnier, Z Gallerie, Dream Vacations, Celebrity Cruises and Zoe Report, generating 100K new-to-file email leads and $200K in incremental revenue.
- Sold out annual fashion show, doubling growth year over year and personally raised nearly $10k in additional donations, gifts, and earned media coverage.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Mentored junior staff members for skill development and career progression within organization.
Creative & Strategic Marketing Consultant
Category Five Consulting
01.2000 - 07.2012
- Garnered 20+ years of agency and client-side experience across multiple industries including apparel, fashion, travel, health, wellness, holistic healing, hospitality, incentive rewards, real estate, nutritional supplements and financial investment publications.
- Wrote award-winning copy across all media including digital, social, print, outdoor, TV, radio, OOH, catalogs, advertorials, emails, SEO, branding, long-form sales letters, order forms, upsells, lead magnets and anything else that requires written persuasion.
- Provided strategic marketing consulting services including acquisition, monetization, retention, email marketing, copy direction, infrastructure and GTM strategies for direct response industries.
- Executed search engine optimization tactics, driving website traffic and improving search rankings.
- Organized trade shows and industry events, generating leads and building client relationships.
- Managed social media platforms, enhancing online presence and fostering community engagement.
- Established strategic partnerships with key industry influencers for mutual benefit and increased exposure.
- Implemented effective marketing strategies, resulting in increased brand awareness and customer engagement.
Education
Bachelor of Arts - Journalism/Advertising
University of Memphis
Memphis, TN2000
Skills
- Performance Marketing
- Sales Funnel Optimization
- A/B Testing
- Customer Segmentation
- Digital Marketing
- Email Marketing
- Data Analytics
- Salesforce
- Go High Level
- Active Campaign
- Looker
- AI
Additional Information
"Katrina is an excellent leader and an even more amazing person. She's smart, organized and insightful and is always willing to step up and help find solutions to sometimes difficult problems. She has a deep knowledge in funnel optimization generating a significant increase in revenue for the company."
"Sales funnel master, Katrina is a powerhouse at helping copywriters improve their CTRs and ACVs. She created a more streamlined approach to funnel copy and a winning template for maximum cart value. She is incredibly helpful, always available and a teammate who truly has your back and best interests at heart."
"Katrina is am amazing spirit. Creative doesn't begin describe her talent. A true out of the box thinker that understands the "whole", she puts forth, big ideas, nuanced ideas and proposed solutions, that inspire others to think differently."
Timeline
Director of Optimization
Legacy Research Group
11.2019 - 12.2024
Senior Manager, Brand Marketing, Partnerships, Pr
Boston Proper
01.2012 - 01.2019
Creative & Strategic Marketing Consultant
Category Five Consulting
01.2000 - 07.2012
Bachelor of Arts - Journalism/Advertising
University of Memphis
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