Katrina Wilson
Bend,OR
Summary
Dynamic marketing professional with over 3 years of experience in digital and content marketing, skilled in website content management, social media, email campaigns, and event support. Strong communication skills, meticulous attention to detail, and a passion for snow sports, combined with technical expertise in CRM management and basic HTML, enable high-quality content delivery across multiple digital platforms. Skilled in managing multiple projects with precision, adhering to tight deadlines, and enhancing brand visibility in the snow sports industry.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Bartender
OnTap
Bend, Oregon
01.2024 - Current
- Analyze customer preferences and feedback to tailor product offerings, improving satisfaction and fostering repeat business, demonstrating strong market research skills.
- Build strong customer relationships through personalized interactions, enhancing customer loyalty and gaining valuable feedback for improving marketing efforts.
- Create visual displays and in-bar advertising, aligning with overall branding to promote daily specials and events.
- Resolve guest concerns to maintain an positive environment and enhance the guest experience.
Fiscal Specialist
NeighborImpact
Bend, Oregon
01.2023 - Current
- Provide fiscal support to departments within the agency and is responsible for coordinating and assisting in a variety of procurement and fiscal responsibilities including processing vouchers.
- Participate as a project team member; support new initiatives; cooperate and adapt to changes and processes.
- Participate in change management strategy through communication and collaboration with others.
- Managed fiscal transactions, ensuring compliance with regulations and policies.
- Developed and maintained budget tracking systems for accurate financial reporting.
- Assisted in the preparation of grant applications to secure funding opportunities.
- Collaborated with departments to streamline expense reporting processes and improve efficiency.
- Conducted audits of financial records to ensure accuracy and identify discrepancies.
- Provided training to staff on financial procedures and systems for improved understanding.
- Led initiatives to enhance operational workflows, resulting in increased accuracy of financial data processing.
- Analyzed budget variances, offering insights for strategic financial planning decisions.
- Conducted regular reviews of internal controls, identifying areas for improvement and recommending appropriate action steps.
- Developed and maintained effective relationships with vendors, negotiating favorable payment terms to optimize cash flow.
- Reviewed monthly inventory, deferred revenue and accounts receivable related to key balance sheet accounts.
- Supported management decision-making processes by providing timely and accurate budget variance reports.
- Collaborated with department managers to develop realistic budgets that aligned with organizational objectives.
- Maintained a high level of accuracy in financial record-keeping by reconciling accounts regularly and resolving discrepancies promptly.
- Improved fiscal efficiency for the organization through diligent monitoring of budgets and expenses.
- Gathered, summarized and analyzed significant amounts of transactional data to make reasonable conclusions and facilitate key accounting and business decisions.
- Developed, implemented and maintained internal standards, processes and routines based on group requirements.
- Managed payroll functions, ensuring timely and accurate processing of employee compensation.
- Supported internal control framework by performing various internal control processes such as [Type].
- Evaluated potential investment opportunities by conducting thorough risk assessments and financial analysis.
- Enhanced transparency in financial reporting by creating custom reports tailored to the needs of various stakeholders.
- Implemented cost-saving measures across various departments, leading to increased profitability without compromising quality or service levels.
- Streamlined financial processes by implementing new software and automating data entry tasks.
- Enhanced financial reporting capabilities by implementing a new system for tracking revenue and expenditures.
- Reduced outstanding receivables by diligently following up on overdue invoices and establishing clear payment expectations with clients.
- Coordinated with external auditors during year-end reviews, ensuring all necessary documentation was readily available and assisting in the resolution of any discrepancies.
- Delivered monthly reviews to finance leadership to explain performance.
- Managed the preparation of quarterly financial statements, consistently meeting deadlines while maintaining a high level of accuracy.
- Contributed to the development of long-term financial strategies by analyzing economic factors and forecasting future trends in revenue generation.
- Streamlined accounts payable process, improving vendor relations while reducing instances of late payments.
- Provided support during financial planning sessions, contributing valuable insights based on historical trends and analysis of current data.
- Facilitated cross-functional collaboration between finance team members to ensure efficient completion of projects and adherence to deadlines.
- Assisted in the successful completion of annual audits by providing accurate financial records and documentation.
- Completed journal entries, reconciliations, and account analysis to prepare quarterly financial documents and general account management.
- Managed budgets, assets, portfolios, accounts payable, and receivable and general financial reporting procedures.
- Managed daily financial functions in collaboration with accounting and payroll personnel.
- Followed up with delinquent accounts to obtain funds and reduce aging balances.
- Provided treasury and cash management by overseeing reconciliation of banking activity, credit card processing, and sales tax returns.
- Managed outstanding balance amounts by evaluating reports and determining collection statuses.
- Supervised accurate, efficient, and compliant completion of monthly financial reporting packages.
- Projected monthly cash expenditures through efficient budgeting and detailed document reviews.
- Created and distributed reports on internal and external finances, audits, and budgets.
- Worked with both internal and external users to create detailed financial reports.
- Accurately completed financial statement audits and thoroughly reviewed results.
- Mitigated risk by implementing internal controls and safeguards for revenues and expenditures.
- Directed corporate decision-making and planning by monitoring and setting policies and procedures to optimize fiscal performance.
- Increased flow of financial information throughout company by improving communication strategies.
- Prepared and filed tax returns and generated monthly reports in compliance with regulatory and organizational standards.
- Reviewed contracts financially impacting company and counseled executive leaders on impact contracts would have on company operations.
- Supported program managers in providing procedural training on finance and accounting.
- Maximized year-end tax benefits by efficiently managing cash flows.
Events Manager
Ablis CBD Infusions
01.2020 - 01.2024
- Spearheaded the planning and execution of high-impact events and experiential activations.
- Built and managed strong partnerships with community organizations, local businesses, and vendors to drive event success and community engagement.
- Optimized budget allocations for event materials, logistics, and labor.
- Drove a 10% increase in product sales through targeted promotions, developing and executing exceptional event experiences to attract new customers and retain existing ones.
- Maintained relationships with a diverse portfolio of over 100 vendors/clients, serving as the primary point of contact.
- Assisted in all aspects of data research, communications, and campaign pitching.
- Orchestrated 10+ events per month, managed logistics, staffing, product demos, and event set-up/breakdown.
- Tracked costs, sales, and event statistics, effectively managing promotional product marketing functions.
- Increased brand activations by 15% through innovative campaigns and events.
- Evaluated and selected the best events to sponsor, participate in, and invest in to drive pipeline.
- Engaged in effective relationships with vendor partners, coordinating project details, timelines, work within cost estimates, and deliverables.
Marketing Coordinator
Brian Head Ski Resort
Brian Head, Utah
01.2023 - 2023
- Coordinated email marketing campaigns, segmenting customer lists and personalizing content to drive higher open rates, click-through, and conversions.
- Worked with the creative team to develop photo and video content enhancing brand visibility and attracting new guests.
- Assisted in maintaining resort website, updating content related to offers, packages, events, and blog posts, ensuring accurate and engaging information.
- Collaborated with the sales and events teams to create promotional materials, including brochures, ads, and email newsletters, to drive awareness and engagement.
- Developed and implemented targeted marketing campaigns across digital, print, and social media platforms to promote seasonal events, packages, and resort activities.
- Monitored and analyzed marketing campaign performance, using tools like Google Analytics and social media insights to optimize campaigns and adjust strategies for higher ROI.
- Supported the marketing team in planning, promoting, and executing events, increasing guest engagement.
- Collaborated with cross-functional teams, including food & beverage and mountain operations, to ensure smooth event execution.
- Coordinated marketing campaigns across digital and print platforms to enhance brand visibility.
- Developed engaging content for social media channels, increasing audience interaction.
- Assisted in organizing promotional events, ensuring smooth execution and participant satisfaction.
- Collaborated with graphic designers to create visually appealing marketing materials aligned with brand standards.
- Managed email marketing initiatives, optimizing outreach strategies for better engagement rates.
- Monitored and analyzed campaign performance, providing insights for continuous improvement efforts.
- Conducted market research to identify trends, informing strategic marketing decisions effectively.
- Answered general marketing department inquiries by email, phone, and mail.
- Supported budget management processes by tracking expenses related to marketing activities efficiently.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Developed visually engaging marketing materials to support product launches and promotions.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Planned and executed internal and external marketing events.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Tracked and reported on marketing campaign responses.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Coordinated public relations activities, securing positive press coverage for company initiatives.
- Organized logistics for marketing strategy meetings.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Boosted sales by designing and executing creative email marketing campaigns.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Streamlined event planning processes, ensuring successful product launches and promotional events.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
- Enhanced online presence, updating website content and SEO practices to improve search engine rankings.
- Led team meetings to discuss progress, challenges, and brainstorm innovative marketing solutions.
- Managed marketing collateral production, from concept to distribution, ensuring brand consistency.
Regional Sales Manager
Mount Bachelor
Bend, Oregon
01.2021 - 01.2022
- Utilized CRM tools and data analytics to track sales pipelines, forecast revenue, and manage client accounts effectively across the region.
- Fostered relationships with local businesses and tourism boards to increase visibility of resort offerings and attract new customer segments.
- Monitored and reported on regional sales performance, ensuring alignment with company revenue targets and adjusting strategies as needed to meet or exceed goals.
- Analyzed market trends and customer data to identify new business opportunities, adjust sales strategies, and optimize seasonal promotions.
- Built and maintained strong relationships with key clients, corporate partners, and tour operators, increasing group sales and long-term business partnerships.
- Led regional sales strategy, enhancing market penetration and brand visibility.
- Developed and implemented targeted promotional campaigns to drive customer engagement.
- Analyzed sales performance data, identifying trends and opportunities for growth.
- Collaborated with cross-functional teams to align product offerings with market demands.
- Mentored and trained sales team on best practices, improving overall team performance.
- Established strong relationships with key clients, fostering loyalty and repeat business.
- Streamlined reporting processes, increasing accuracy of sales forecasts and insights.
- Managed budget allocations for marketing initiatives, optimizing resource distribution for maximum impact.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Finalized sales contracts with high-value customers.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Executed successful promotional events and trade shows.
- Managed a diverse portfolio of accounts across multiple industries to ensure consistent revenue generation within the region''s jurisdiction.
- Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
- Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
- Managed a team of 3 regional sales representatives and consistently achieved high sales targets.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented systems and procedures to increase sales.
- Managed accounts to retain existing relationships and grow share of business.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Prepared sales presentations for clients showing success and credibility of products.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Drove sales by developing multi-million dollar contract sales.
- Facilitated business by implementing practical networking techniques.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Organized promotional events and interacted with community to increase sales volume.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Communicated product quality and market comparisons by creating sales presentations.
Tickets
Alta Ski Area
Alta, Utah
01.2017 - 01.2019
- Processed high-volume transactions efficiently, including season passes, daily tickets, and group sales, maintaining accuracy in all financial exchanges.
- Assisted customers with inquiries regarding pricing, discounts, and resort packages, delivering exceptional customer service to enhance guest experiences.
- Resolved customer concerns and ticketing issues promptly, ensuring satisfaction and maintaining a positive resort reputation.
- Maintained up-to-date knowledge of resort offerings, events, and promotions to provide accurate information to guests.
- Collaborated with other departments such as guest services and ski school to ensure smooth coordination of resort operations and guest needs.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours across night, weekend, and holiday shifts.
- Passionate about learning and committed to continual improvement.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Managed time efficiently in order to complete all tasks within deadlines.
- Organized and detail-oriented with a strong work ethic.
- Paid attention to detail while completing assignments.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Strengthened communication skills through regular interactions with others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Developed and maintained courteous and effective working relationships.
- Proved successful working within tight deadlines and a fast-paced environment.
- Learned and adapted quickly to new technology and software applications.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Education
Master's Degree - Digital Marketing
Western Governors University
Salt Lake City, UT06.2023
Bachelor's Degree - Marketing Management
Western Governors University
Salt Lake City, UT07.2016
Skills
- Event & Experiential Programming: Skilled in planning and executing impactful events and activations for brand visibility
- Partnership Management: Experienced in building and nurturing partnerships to maximize brand engagement
- Cross-Functional Collaboration: Effective communicator, adept at working with diverse teams for seamless event execution
- Budget Management: Proficient in managing budgets for event materials, logistics, and partnerships
- Software Proficiency: Advanced skills in Microsoft Office Suite, CRM tools, and data analytics
Websites
Accomplishments
- Participated in and later managed the company’s Athlete Affiliation Program, expanding it beyond dance/ballet to include new snowboarding and mountain-biking divisions.
- Recruited and supported athletes such as Ryan McNulty and Taus Turk, strengthening the company’s presence in action-sports communities.
- Developed and implemented a consistent Instagram marketing strategy, increasing posting frequency from annual updates to weekly scheduled content.
- Launched the company’s first email marketing program and established a bi-weekly email campaign, improving customer engagement and brand communication.
- Streamlined athlete outreach and program operations, contributing to greater visibility for both athletes and the brand.
Resume Accomplishments
Certification
- Google Ads Search
- Google Digital Marketing & E-Commerce
- HubSpot Email Marketing
- HubSpot Marketing Software
- HubSpot Inbound Marketing
- HubSpot Social Media Marketing
- CompTIA Project + Project Management
Timeline
Bartender
OnTap
01.2024 - Current
Fiscal Specialist
NeighborImpact
01.2023 - Current
Marketing Coordinator
Brian Head Ski Resort
01.2023 - 2023
Regional Sales Manager
Mount Bachelor
01.2021 - 01.2022
Events Manager
Ablis CBD Infusions
01.2020 - 01.2024
Tickets
Alta Ski Area
01.2017 - 01.2019
Bachelor's Degree - Marketing Management
Western Governors University
Master's Degree - Digital Marketing
Western Governors University