Results-driven and highly organized media professional with over a decade of experience and strong expertise in project management, social media strategy, content creation, and audience engagement. Proven track record of leading diverse teams and adapting to evolving production needs. Skilled in creative development, optimizing social media platforms, writing, budgeting, editing, and other post-production processes. Known for fostering collaboration and consistently delivering high-quality results.
Hi, I’m
Katrina Marjorie Agno
Killeen,TX
Summary
Overview
12
years of professional experience
Work History
Ardent Health Services
Contact Center Representative
12.2023 - 04.2024
Job overview
- Delivered exceptional customer service by actively listening to inquiries and providing personalized solutions.
- Managed appointment scheduling, ensuring a seamless and efficient process for both patients and healthcare providers.
- Contributed to team meetings, sharing insights on common customer issues to support collaborative problem-solving efforts.
- Maintained accurate records of patient interactions to facilitate clear and efficient communication.
GMA Network, Inc.
Executive Producer
09.2022 - 07.2023
Job overview
- Oversaw all aspects of social media content production, including editorial direction, creative vision, and overall strategy.
- Led the development and execution of content strategies for a high-performing program with over 3 billion views and 30 million followers across platforms, optimizing content for maximum engagement.
- Developed and approved creative ideas, segment concepts, and editorial angles, ensuring alignment with audience interests and brand goals.
- Supervised scripting, editing, and content production to maintain consistency and high quality across all social media platforms.
- Previewed, gave revision instructions, and approved final content, ensuring accuracy, compliance with platform standards, and overall quality.
- Managed content budgets, negotiated contracts, and coordinated production schedules to optimize resources and timelines.
- Conducted post-mortem analysis and provided feedback to improve future content strategies and production processes.
- Collaborated with network executives and external partners to align segments and social media content with strategic goals and audience expectations.
- Spearheaded video content creation projects, including direct collaborations with YouTube Asia and other key platforms.
- Stayed ahead of emerging trends and platform changes to continuously refine content strategies and maintain audience growth.
GMA Network, Inc.
Associate Producer
09.2019 - 09.2022
Job overview
- Coordinated with production teams to streamline workflows, ensuring the creation of high-quality programs with strong audience engagement.
- Developed and managed production schedules, implementing organized systems to track timelines and deliverables, ensuring seamless execution across platforms.
- Led brainstorming sessions and collaborated with segment producers and researchers to develop compelling segments and engaging social media contents.
- Assisted in drafting scripts, interview questions, and segment outlines tailored for television and social media platforms to enhance viewer interaction.
- Supervised field and studio shoots, directed on-air talent, and ensured content alignment with production schedules and technical requirements for optimal online presentation.
- Screened and shortlisted applicants for new positions, providing comprehensive training to new hires for smooth integration into the team.
- Ensured all content adhered to broadcast and social media standards, legal requirements, and ethical guidelines, maintaining brand integrity across all platforms.
- Responsible for creating, implementing, and monitoring interactive games to drive social media engagement and enhance audience interaction.
- Collaborated with other teams to support cross-platform strategies, optimizing content for engagement and platform algorithms, driving traffic and interactions.
GMA Network, Inc.
Segment Producer
07.2014 - 09.2019
Job overview
- Produced and developed engaging segments and social media contents, ensuring creativity, timeliness, relevance, and alignment with brand messaging and audience interests.
- Wrote scripts, interview questions, and segment outlines tailored for social media platforms, maintaining clarity, accuracy, and consistency with the brand’s tone and objectives.
- Conducted on-camera interviews with subject-matter experts, ensuring relevant and engaging content that resonated with television and online audiences.
- Directed talents, case studies, and crew during shoots, providing creative guidance to ensure content was informative, engaging, and optimized for social media and television.
- Collaborated closely with editors to select the best visuals and takes, offering input on pacing, structure, and content optimization to enhance viewer engagement and impact on digital platforms.
- Edited content as needed to ensure timely delivery of polished, shareable posts designed to maximize online interaction and engagement.
GMA Network, Inc.
Program Researcher
09.2012 - 07.2014
Job overview
- Coordinated logistics for field shoots, including scheduling interviews, securing locations, and managing travel arrangements for producers, case studies, and crew to ensure seamless execution of content creation.
- Acted as a liaison between case studies, crew, and the production team, staying updated on current events and trends to inform social media content and segment development.
- Conducted in-depth research to identify relevant, timely topics and potential sources for engaging social media segments that resonate with the target audience.
- Gathered, verified, and analyzed data for accuracy and integrity, ensuring all content shared on television and social media was reliable and fact-checked.
- Provided background research to strengthen scripts and social media contents, ensuring they were engaging and informative.
- Searched archives, public records, and digital platforms to find relevant footage, images, and supporting materials to enhance social media posts and boost engagement.
Education
Far Eastern UniversityManila, Philippines
Bachelor of Arts from Mass Communication
04-2009
University Overview
Honors: MAGNA CUM LAUDE
Skills
- Microsoft Office
- Google Workspace
- Canva
- Adobe Premiere
- Adobe Lightroom
- Adobe Photoshop
- Final Cut Pro
- Google Analytics
- Strong Problem-solving and Organizational Skills
- Client and Staff Relations
- Organizational Development
- Strategic Planning and Scheduling
- Staff Training and Supervision
- Multi-tasking
- Visual and Creative Storytelling
- Content development
Timeline
Contact Center Representative
Ardent Health Services
12.2023 - 04.2024
Executive Producer
GMA Network, Inc.
09.2022 - 07.2023
Associate Producer
GMA Network, Inc.
09.2019 - 09.2022
Segment Producer
GMA Network, Inc.
07.2014 - 09.2019
Program Researcher
GMA Network, Inc.
09.2012 - 07.2014
Far Eastern University
Bachelor of Arts from Mass Communication
Awards
Awards
- New York Film Festivals TV & Film Awards - World Gold Medal,2023
- George Foster Peabody Awards - Winner, 2014
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