Strategic and results-driven operations executive with over 20+ years of experience in athlete development, team operations, NIL consulting, event production, and player-family engagement. Recognized for building trust across coaching staffs, athletes, and administration while leading with integrity, precision, and a people-first mindset.
Overview
24
24
years of professional experience
Work History
Director of Football External Relations
Tennessee State University
01.2021 - 11.2024
Served as Director of Football External Relations supporting all external and administrative functions for Head Coach Eddie George during a championship-level tenure.
Collaborated with multiple university departments to ensure program alignment and logistical coordination for events, appearances, and initiatives.
Executed internal and external operational directives on behalf of the head coach including communications with athletics administration, media, alumni, and event staff.
Key role in planning and executing fundraising campaigns, community service initiatives, speaking engagements, and media opportunities.
Maintained direct relationships with student-athletes and their families to support community building and program culture.
Supported the onboarding and transition of new staff, coaches, and athletes, fostering a cohesive team culture across internal and external stakeholders.
Independent Contractor
PRO-TENTIAL Management
01.2002 - Current
Lead a boutique sports and entertainment firm providing full-scale lifestyle and brand management to professional athletes and entertainers.
Manage appearances, bookings, sponsorship negotiations, and media relations.
Assist clients in launching nonprofit organizations and for-profit ventures.
Produce branded events, fundraisers, youth camps, and media activations.
Known for a high-touch, results-driven approach and long-term client loyalty.
Co-Owner / CEO
Sugar Land Legends
01.2012 - 01.2014
Oversaw all business operations of a semi-professional American Basketball Association (ABA) men’s basketball franchise, from budgeting and staffing to marketing and sponsorship.
Directed game day operations, team travel, merchandise, staffing and community events.
Built a competitive brand as one of the only franchises owned and operated by women.
Acted as liaison between team and media/communications.
Agricultural and Environmental Research Technician at Tennessee State UniversityAgricultural and Environmental Research Technician at Tennessee State University
Graduate Teaching Assistant at Middle Tennessee State University Exercise Physiology DepartmentGraduate Teaching Assistant at Middle Tennessee State University Exercise Physiology Department