Katryna Pona
Colorado Springs,CO
Summary
Creative and detail-oriented content writer with a strong background in crafting engaging, audience-driven content. Experienced in writing and refining articles, blogs, social media posts, and marketing materials that align with brand tone and messaging. Adept at optimizing content for SEO, collaborating with marketing teams, and leveraging data-driven insights to enhance content performance. Strong analytical and problem-solving skills with proficiency in digital tools and content management systems. Internal Spectrum employee with a deep understanding of brand objectives and audience engagement strategies. Proven ability to increase audience engagement, website traffic, and conversion rates through strategic content initiatives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Billing Customer Service Representative
Spectrum
Colorado Springs, CO
11.2024 - Current
- Assisted customers with setting up new services or making changes to existing services.
- Educated customers about available discounts, promotions, or special offers that may be applicable to them.
- Processed payments received from customers by mail or online banking systems.
- Reviewed customer account records to ensure accuracy of all data entered into the system.
- Advised customers on how best to manage their accounts in order to avoid late fees or penalties.
- Responded promptly to all customer requests for assistance with billing matters.
- Collaborated with other departments within the company to resolve billing discrepancies quickly and accurately.
- Provided detailed information to customers about their accounts, including payment history and current balance due.
Copy and Content Writer
Freelance Writer And Editor
Colorado Springs, CO
01.2020 - Current
- Researched, wrote, and optimized SEO-driven content for websites, blogs, and digital publications, leading to a 2.86% in click-through rate
- Wrote concise, clear content copy for websites, newsletters, digital publications, email campaigns, blogs, social media, video scripts, and more.
- Optimized content during creation for SEO.
- Analyzed competitor websites to identify opportunities for improving user experience.
- Developed SEO-friendly content that achieved high rankings in search engine results pages.
- Adapted writing style depending on platform or medium; customizing it accordingly for each audience segment.
- Monitored website performance metrics such as traffic, conversions, bounce rate, using analytics tools like Google Analytics.
Social Media Marketing Specialist
Big R
Pueblo, CO
11.2022 - 01.2023
- Specialized in creating unique copy for TikTok, Instagram, and Pinterest to enhance brand presence.
- Worked closely with Marketing team members to implement content that aligns with strategic plans and editorial requirements.
- Streamlined the process of blogging by efficiently handling writing, editing, and posting tasks using WooCommerce.
- Developed and implemented social media content promotion strategies.
SEO Specialist
Internship
Colorado Springs, CO
10.2020 - 12.2020
- Provided guidance on how to optimize copywriting for better search engine visibility.
- Performed on-page and off-page optimization techniques such as link building and directory submissions.
- Developed and implemented SEO strategies to increase organic search engine rankings.
- Conducted research to create blog content for manager’s website.
- Generated innovative blog content proposals while meticulously organizing content strategy via calendar.
Mass Communications Specialist
Colorado State University-Pueblo
Pueblo, CO
08.2017 - 08.2019
- Created, edited, and distributed press releases, newsletters, brochures, flyers, and other promotional materials.
- Developed content and edited pieces for university newspaper.
- Led interviews for university publications.
Education
Certification - Digital Marketing
Colorado State University Pueblo (Extended)
Pueblo05-2023
Bachelor of Arts - Journalism And Mass Communication
Colorado State University Pueblo
Pueblo05-2019
Skills
- Analytical and problem-solving skills
- Digital marketing tools proficiency
- Content writing and copywriting
- SEO Optimization and Keyword Research
- Brand voice and tone consistency
- Blog and Article Development
- Social media content creation
- Strong writing skills
- Social media content creation
- Detail-oriented
Certification
- Digital Marketing Certification 2023
Languages
Spanish
Limited
References
References available upon request.
Timeline
Billing Customer Service Representative
Spectrum
11.2024 - Current
Social Media Marketing Specialist
Big R
11.2022 - 01.2023
SEO Specialist
Internship
10.2020 - 12.2020
Copy and Content Writer
Freelance Writer And Editor
01.2020 - Current
Mass Communications Specialist
Colorado State University-Pueblo
08.2017 - 08.2019
Certification - Digital Marketing
Colorado State University Pueblo (Extended)
Bachelor of Arts - Journalism And Mass Communication
Colorado State University Pueblo
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