KATTIA MOYA

• IDT Corporation is a global provider of communications and payment services
• IDT’s products unite and support families across borders and enable businesses to interact with their customers with enhanced intelligence and insight
• Managing existing Business-to- Business accounts for the Tri State area and focusing on Business Development and growth, customer retention, new agent signage, compliance regulations
• Furthermore, working on rebuilding stagnant accounts
• In charge of Account life cycle management, promotion, pricing, branding, and marketing opportunities.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Supported sales and reporting for large and medium-sized accounts.
• Analyzed key competitors to respond to competitive threats.

• POI is an accredited educational program leading to a certificate as a Certified Collaborative Marketer (CCM)
• The program is conducted at St
• Joseph’s University and other leading colleges and universities
• I worked on strategic guidance and recommendations to clients on marketing and promotional activities
• Facilitated market research and analysis to identify market trends, customer preferences, and competitor activities
• Developed comprehensive marketing strategies aligned with the organization's goals and target audience
• Used various channels, such as digital media, social media, print, email, and events
• Ensure campaigns are engaging, relevant, and targeted to reach the intended audience
• Advise on content creation and distribution strategies to attract and retain customers, improve brand visibility, and drive engagement
• Assist in budget allocation and optimization to ensure maximum return on investment (ROI) for marketing initiatives
• Established and value building strong relationships with both customers and internal teams, utilizing a consultative approach to address their needs effective.
• Planned and executed events and marketing programs to increase qualified leads.
• Consulted with clients on business issues and developed innovative proposals.

I focused on driving strategic business initiatives to strengthen client retention and achieve successful contract renewals. With strong analytical thinking and business development skills, I excel at identifying opportunities for growth and leveraging my negotiation abilities to secure beneficial outcomes. Acting as a vendor liaison, I establish ideal communication and coordination between stakeholders. My commitment to client follow-up ensures exceptional customer satisfaction and fosters long-term relationship. Continued to stay up-to-date with marketing trends, and industry developments. Contributed in building business cases through data analysis and market trends, I excel at presenting compelling justifications for projects or initiatives. My expertise includes developing proposals and delivering persuasive presentations to stakeholders. Furthermore, I possess strong expertise in effectively managing large-scale clients and partnerships across multiple regions and countries. Coordinated cross-functional teams to ensure seamless service delivery and maintaining consistent communication throughout the process.

• Generated leads through networking, cold calls and industry connections.

• Western Union Company is a leader in global payment services
• Together with its Vigo, Orlandi Valuta, and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders
• Responsible for maximizing transaction volume, and revenue for the full line of WU, included Vigo, Orlandi Valuta Financial Services
• Improving same Store sales and identifying opportunities for growth, controlling Agent attrition, negotiating and selling new services, prospecting, and cold calling, support promotions, and key initiatives
• Cross-selling portfolio of services to existing agents, and new agents, performs as the SPOC supporting by training agents on products and services, improving merchandizing, and signage at agent locations, working on Co- Marketing initiatives, supporting the spin-up of new agents, and taking corrective actions as a liaison amongst the internal and external Business Units to revamp key independent agents
• Renew and improve customer service quality provided by agent partners
• Worked actively on five year Contract renewals for the NE Region, and term negotiations, Business reviews and change of ownership contracts
• Resolves critical agent issues related with, Operational, Technical & equipment support, Banking, Compliance, and Risk
• Effectively develop weekly, monthly reports
• Execute special and strategic projects with an understanding of the sense of urgency, accuracy, meeting the timelines
• Work with Region Teams in cross selling products, communicating various initiatives to increase revenue, and marketing promotions, agent incentives, and achieving call coverage objectives
• Collaborating across functional areas to drive, improve service quality to Networks, and independent agents, increasing consumer and agent satisfaction
• Ability to use Consultatively Selling skills with a focus on building customer loyalty & retention, and able to manage complex client relationships
• Prospected and identified target customers; created and implemented promotional strategies, worked on advertising campaigns and marketing plans
• Assisted publicity agencies with content and media placement of radio, magazine and newspaper campaigns
• Developed strategies to improve individual businesses through the use of brand awareness, advertising campaigns, one-on-one agent training and support on the usage of Western Union products
• Participated in numerous domestic and international (LATAM) trade shows, conventions, and trade associations generating brand awareness and growth for commercial products such as Quick Pay and Quick Cash in an assigned region
• Improved and optimize brand presence, and visibility at assigned agent locations
• Build and maintain strategic business long term relationships with existing agents
• Support and diligently informed agents on Compliance requirements, reviews, and procedures including Dodd Frank, and all company policies
• Provide competitive intelligence to Regional Planning Director, and region leadership containing specific metrics, and competitive market analysis to acquire new consumers, agents, and to win competitive takeaways
• Achieved quarterly, and annual revenue targets by engaging customers pro-actively to encourage customer retention, and expansion of current contracts
• Salesforce usage and familiarity, effective liaison, good listener, fast learner, works well under pressure and adapts easily, comfortable wearing multiple hats, dependable, committed to internal and external customer success, clear understanding of teamwork, priorities and the importance of working towards and reaching established goals
• Grow retail by taking accounts’ ownership to maximize Money Transfer volume and revenue for three brands through customer engagement and persuasively cross-selling services, Money Transfer, Money Order & C-pay products while merchandising efforts at domestic and multi-ethnic customers

• Cambridge Management Group is an industry leader in the area of pre-settlement financial products, such as plaintiff fundings and attorney disbursement advances for a variety of situations, including medical malpractice, personal injury and employment litigation
• Reporting directly to CEO and Vice President of Sales and Marketing, responsible for initiating, and managing all aspects of direct marketing programs
• Recruit in house and online brokers
• Train and maintain a network of plus brokers across the US to promote pre-settlement funding products and services
• Utilize various marketing and research methods to offer financing products and services to client base attorneys, neurological, general, and orthopedic surgeons, including trade show and conference participation, web-based commerce, also worked on daily sales calls to existing broker, medical and attorney networks, cold calling, and initiatives to prospective clients
• Identified opportunities and control the sales process to close the deals driving results effectively
• Tripled the underwriting case load during tenure by fostering strong relationships with attorneys, paralegals, and brokers and strengthening repeat and referral business
• Managed the complete sales cycle process to ensure maximum productivity and completion of sales/pipeline reports, and competitor information
• Implement marketing/brand awareness campaigns for prospective clients as well as conduct ongoing analysis of the market to identify business opportunities
• Organized seminars and presentations promoting services with attorneys and medial surgeons
• Communicated customer requirements, sales, and lead information with the trading team and management
• Ability to consistently apply follow-up techniques
• Develop and maintain sales pipeline through CRM system-
• Promoted the use of search engines and social networking to increase lead generation among brokers, attorneys, and cold calling, and in person meetings.