Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Katy Barricklow

Columbus,OH

Summary

Growth-minded Senior Program Manager with over six years of experience developing and executing marketing programs for a variety of SaaS products across multiple channels. Proven track record of delivering impactful marketing initiatives through strong communication and organizational skills.

Overview

15
15
years of professional experience

Work History

Member Relations Senior Program Manager

OCLC
Dublin, USA
10.2024 - Current
  • Provide marking support for the in-person events of Regional Sales Directors.
  • Coordinate and co-produce the agenda for five large international groups of customers visiting the main headquarters this year.
  • Plan and co-produce the biannual council meetings that are part of the governance of the company.

Demand Generation Program Manager

OCLC
Dublin, USA
01.2019 - 10.2024
  • Executed programs by coordinating efforts across product marketing, creative services, sales, and digital teams.
  • Developed copy for emails and landing pages to enhance product sales initiatives.
  • Spearheaded end-to-end management of webinar events, including planning, content, follow-up, and measurement of success.

Sales Development Lead

OCLC
Dublin, USA
10.2015 - 01.2019
  • Collaborated with SF Admin to automate task data loads in Sales Cloud, enhancing efficiency by 45%.
  • Resolved CRM duplication issues, increasing contact data integrity by 20%.
  • Contributed to Pardot implementation by establishing scoring and grading KPIs.

Recruiter and Lead Trainer

L Brands
Columbus, USA
09.2010 - 10.2015
  • Managed operations of Employment Center at Victoria’s Secret Direct DC.
  • Defined role requirements for open positions to attract suitable candidates.
  • Trained new hiring managers to uphold effective recruitment practices.

Education

Masters - Business Administration

Otterbein University
Westerville, OH

Bachelor of Science - Logistics Management

The Ohio State University Fisher College of Business
Columbus, OH

Skills

  • Program management
  • Data analytics
  • Campaign strategies
  • Cross-functional team leadership
  • CRM: Salesforce Sales Cloud
  • Marketing automation: Pardot, Marketing Cloud
  • Microsoft Office
  • WebEx
  • Adobe Experience Manager

References

References available upon request.

Timeline

Member Relations Senior Program Manager

OCLC
10.2024 - Current

Demand Generation Program Manager

OCLC
01.2019 - 10.2024

Sales Development Lead

OCLC
10.2015 - 01.2019

Recruiter and Lead Trainer

L Brands
09.2010 - 10.2015

Masters - Business Administration

Otterbein University

Bachelor of Science - Logistics Management

The Ohio State University Fisher College of Business

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