Summary
Overview
Work History
Education
Skills
Affiliations
Awards
Timeline
Generic

Katy Dalton Rigsby

Westerville,Ohio

Summary

Lead teams to deliver value to the organization by leveraging consumer insights to design human-centered experiences and marketing strategies aimed at driving branded awareness, preference, and loyalty. Proven track record of leading and developing staff with varying levels of responsibility and creation of new capabilities including product, UX, insights and performance marketing/analytics. Strong business acumen demonstrated through experience leading at organizational and department level, ensuring revenue, board and business goals are set and achieved. Excellent communicator with ability to counsel and set strategic path at highest levels within the organization including C- suite, physician leadership and board level.

Overview

27
27
years of professional experience

Work History

Vice President, Marketing Communications

OhioHealth
11.2009 - Current
  • Executive leadership of agile product/UX teams that have delivered millions in revenue through dormant patient outreach and reactivation, virtual health solutions for inpatient and ambulatory, online appointment scheduling, etc.
  • Lead teams in developing marketing and advertising strategies across 13 hospitals and a 47-county geographic footprint, including co-branding of strategic affiliations with organizations such as MD Anderson Cancer Network.
  • Responsible for guiding overall brand strategy/evolution/architecture, earning an unaided brand awareness 4x the nearest competitor.
  • Lead teams responsible for digital marketing (web/social/brand journalism), product development (virtual health/app), CRM, market insights and marketing performance analytics.
  • Guide the marketing and promotion of our B2B vertical, including OhioHealth Employer Services and the launch of OhioHealth’s health plan.
  • Direct strategy for consumer insights and launched the system’s on-line customer panel, OhioHealth Listens, with over 3,800 members.
  • Launched an Insider’s reputation building program with business and community leaders, earning a Public Relations Society of America Silver Anvil Award.
  • Led system’s response to first social media crisis which garnered almost 6 million views in under 24 hours.
  • Guided communications and media strategy for various issues/crises ranging from union activity and facility threats and disasters to new business ventures and market expansions.
  • During tenure, leadership of internal and external communications, media relations, events and sponsorships, marketing and creative services functions within the Marketing Communications department.
  • Led external response to COVID and vaccine communication including multiple advertising campaigns, with a focus on vaccine equity and high-risk populations. Senior member of on-site system COVID command center team.

Vice President/Engagement Director

Northlich
03.2007 - 11.2009
  • Officer and member of agency leadership team, which included CEO and CFO, charged with operational oversight of agency’s client roster and setting goals and strategy for new business acquisitions and agency profitability.
  • Engagement director for Northlich’s health and wellness business, the largest and most profitable P&L for the agency, representing clients that included Cardinal Health, TriHealth, and Schneck Medical Center.
  • Directed all facets of agency engagement for The Ohio State University Medical Center, Northlich’s largest integrated account, including PR, digital, physician marketing, print, TV, radio, out of home, media buying and sponsorships.
  • Led marketing and PR team that spanned offices in Cincinnati and Columbus.
  • Directed branding, market research activities and strategic planning process for all healthcare clients.

Vice President/Account Director

Stonefly Communications Group
02.2004 - 03.2007
  • Company Overview: A Syneos Health Company
  • Recruited by Stonefly president to participate in start-up and launch of new agency within inVentiv (now Syneos Health) network.
  • Led efforts of agency’s largest account Novo Nordisk including branding, creative platforms, and market research activities to support advertising campaigns, sales collaterals and physician marketing for $350 million pharmaceutical brand.
  • Responsible for strategic planning and client counsel related to all aspects of brand including pricing and distribution strategies, sales force enablement, advocacy development, medical convention planning and CME activities.

Account Director

GSW Advertising
02.1999 - 02.2004
  • Company Overview: A Syneos Health Company
  • Senior counselor in PR Practice during nine-month search for EVP of Public Relations. Reported to agency president.
  • Advanced and promoted three times during tenure with positions ranging from account executive to account director.
  • Provided strategic oversight for various healthcare and pharmaceutical accounts including Wyeth Pharmaceuticals, Galderma Laboratories, Medicis, Nationwide Children’s Hospital, and Abbott.
  • Implemented a consumer media relations strategy in eight major U.S. markets promoting Ensure as presenting sponsor of the Race for the Cure helping to raise retailer sales 372 percent.
  • Led national visibility efforts for Nationwide Children’s Hospital including participation in national pediatric meetings (AAP/PAS) for five consecutive years, eventually earning the hospital a spot on the U.S. News & World Report Best Hospitals List and earned media placements such as USA Today, The New York Times, Parenting, The Sunday London Times, BBC, CBS Radio and broadcast TV placements in major markets including Chicago, NY and LA.

Education

Kellogg Executive Scholar - Chief Marketing Officer Program

Northwestern University—Kellogg School of Management
Chicago, Illinois
03.2024

Master of Business Administration - undefined

Franklin University – School of Business
Columbus, Ohio
12.2000

Bachelor’s degree - journalism/public relations with a minor in marketing

Marshall University – W. Page Pitt School of Journalism and Mass Communications
Huntington, W.Va.
05.1994

Skills

  • Customer insights
  • Human centered design/CX
  • Brand strategy
  • Issues management and crisis communications
  • Performance marketing
  • Digital, product and UX

Affiliations

  • Board Member, Cristo Rey, 2024 to present
  • Board Member, WOSU Public Media, 2014-2020
  • Board Member, Healthcare Businesswomen’s Association (HBA), 2011-2014
  • Host Committee, ArtFusion, benefiting the Columbus Museum of Art, 2009
  • Board Member for CHOICES, for victims of domestic violence, 2001-2006
  • Member of Public Relations Society of America (PRSA).

Awards

Business First, 40 under 40, class of 2008, 2004 Lagniappe Winner, president’s club award, chosen by agency operating board., Named outstanding graduating senior in public relations by journalism faculty, Marshall University, 1994, Work recognized by various societies and groups including Rx Club, PRSA PRISM, Healthcare Marketing Report., Presenter at the Society for Healthcare Strategy & Market Development (SHSMD) and Planetree National Conferences; thought leadership articles and interviews including Becker’s, eHealthcare Strategy and Trends., Among a small cohort of executives selected to participate in executive development program that includes Northwell and Intermountain Health.

Timeline

Vice President, Marketing Communications

OhioHealth
11.2009 - Current

Vice President/Engagement Director

Northlich
03.2007 - 11.2009

Vice President/Account Director

Stonefly Communications Group
02.2004 - 03.2007

Account Director

GSW Advertising
02.1999 - 02.2004

Master of Business Administration - undefined

Franklin University – School of Business

Bachelor’s degree - journalism/public relations with a minor in marketing

Marshall University – W. Page Pitt School of Journalism and Mass Communications

Kellogg Executive Scholar - Chief Marketing Officer Program

Northwestern University—Kellogg School of Management

Similar Profiles

CREATE PROFILE