Katy Hoeper
Chicago,IL
Summary
Marketing leader with 8+ years of in-house & agency experience, specializing in campaign strategy development & execution. Currently spearhead the cross-functional, multi-channel marketing & internal communication campaigns to promote & enable the use of 30+ Event Technology products at Salesforce’s premier events, including Dreamforce, TrailblazerDX, Connections, & Tableau Conference. Expert in go-to-market planning and cross-functional collaboration, achieving substantial stakeholder engagement and revenue growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager - Event Technology
Salesforce
10.2023 - Current
- Designed & executed multi-channel event campaigns, generating 22M impressions & 5M engagements for the Dreamforce 2024 Event Technology campaign.
- Managed ongoing marketing programs, including a cross-company internal product launch initiative, ensuring teams stayed informed about the latest innovations & capabilities from the 80+ person Event Technology team.
- Created new internal enablement resources, including decks & product videos, & led internal communication campaigns to educate event marketers, activation/demo leads, & sellers on Event Technology suite. For Dreamforce 2024, these efforts drove 213K impressions & 35K engagements.
- Produced all content & assets to promote product suite at premier events, including physical & digital onsite signage, QR codes, mobile app graphics, website banners, promotional copy, & push notifications.
- Directed content strategy for the Salesforce+ enablement component, achieving an 84% VOD engagement rate in Q1 2024.
Associate Director of Marketing Strategy
- Walker Sands
12.2022 - 06.2023
- Developed annual, integrated marketing strategies, objectives, goals, KPIs, and paid, owned & earned channel execution plans for 25+ B2B companies
- Conducted qualitative & quantitative marketing funnel & buyer journey analysis to inform downstream marketing strategy for 5+ high-growth companies
- Led on average 3-5 integrated projects at any time, ranging $20K-$80k in scope & with teams of 7+ cross-agency members
- Contributed to 38% in year-2 department revenue as second hire, coordinating & closing 7 client projects for H1 2023
- Established agency-wide competitor, market position & audience processes, increasing overall client retention & contributing to 10+ sales proposals in H2 2022/H1 2023
- Presented exec-level versions of marketing strategies to client C-suites & board members to ensure internal buy-in & alignment
Senior Manager of Marketing Strategy
- Walker Sands
01.2021 - 11.2022
- Supported development of marketing strategies & go-to-market plans as second hire in newly created department, contributing to $178K year-1 revenue
- Led all client projects, executive presentations & sales during 3-month VP maternity leave (2022)
- Standardized all internal processes for new Marketing Strategy department, leading to sustainable scalability + 3rd hire in year 3
PR Manager
- Walker Sands
07.2019 - 12.2020
- Oversaw the development & execution of 22 quarterly client PR & communications plans
- Managed teams of 7+ people across 5-7 accounts with monthly retainers up to $20K
- Led monthly media training sessions with key client C-suite, Director & VP-level thought leaders
- Developed & communicated high-level PR/marketing strategy to client stakeholders & oversee implementation/KPI measurement
- Orchestrated & launched data studies for IT, management consulting, cybersecurity, cloud, etc.
Senior Media Relations Specialist
- Walker Sands
06.2017 - 06.2019
- Executed all PR strategy across 5 accounts, including drafting pitch ideas, distributing 6+ weekly pitches to key reporters & coordinating interviews.
- Built relationships with tier-1 reporters in The New York Times, The Chicago Tribune, The Wall Street Journal, Business Insider, Bloomberg, Forbes, Fortune
Education
Bachelor of Science - Business Administration - Marketing
University of Dayton
Dayton, OH05.2017
Skills
- Marketing campaign strategy & execution
- Go-to-market planning
- Corporate communications
- Enablement asset development
- Industry & market research
- Quantitative & qualitative consumer research
- Buyer journey analysis & persona development
- Project & team management
- Brand positioning
- Content strategy development
- Public relations & crisis communications
- Market data collection
Certification
- Buyer Persona Expert - Buyer Journey Institute (Jan. 2022)
Timeline
Marketing Manager - Event Technology
Salesforce
10.2023 - Current
Associate Director of Marketing Strategy
- Walker Sands
12.2022 - 06.2023
Senior Manager of Marketing Strategy
- Walker Sands
01.2021 - 11.2022
PR Manager
- Walker Sands
07.2019 - 12.2020
Senior Media Relations Specialist
- Walker Sands
06.2017 - 06.2019
Bachelor of Science - Business Administration - Marketing
University of Dayton
Similar Profiles
Krithika SelvanayagamKrithika Selvanayagam
Associate Success Guide at SalesforceAssociate Success Guide at Salesforce
Noel MartinezNoel Martinez
Workplace Services Senior Coordinator at SalesforceWorkplace Services Senior Coordinator at Salesforce
AYAN JANAAYAN JANA
LEAD MEMBER OF TECHNICAL STAFF (LMTS) at SalesforceLEAD MEMBER OF TECHNICAL STAFF (LMTS) at Salesforce
Michelle ZhangMichelle Zhang
Software Engineer LMTS at SalesforceSoftware Engineer LMTS at Salesforce
Skye NewsomeSkye Newsome
Customer Experience Champion II at VerizonCustomer Experience Champion II at Verizon