Katy Langhorst

• Spearheaded development of strategic B2B partnerships with K–12 districts, private schools, and national athletic organizations to drive parent education and lead generation.
• Delivered 25+ large-scale education webinars (each with 200-1000 attendees) on academic success and college admissions, in collaboration with schools and education partners.
• Partnered with AI-based college search tool (incubated by Google)
• Built and led multi-year partnership with nonprofit college-readiness programming for Off the Street Club in Chicago in partnership with leading philanthropist and education institutions.

• Ran $8M educational company focused on providing academic support, test prep, and admissions consulting services to grades K-college; led sales, operations, service, curriculum, and technology; reported directly to co-founders.
• Hired and developed 5 direct and 30 indirect team members, as well as 1,000+ active tutors; cultivating a culture of accountability, employee engagement, and continuous improvement.
• Directed a strategic pivot from test prep to academic support during COVID, stabilizing revenue and achieving 60/40 revenue split amid industry-wide downturn.
• Built significant efficiencies on customer success team; streamlined operations that doubled customer capacity via technology and system efficiencies; reduced required number of team members from 11 to 4 while increasing client satisfaction.
• Built and scaled new curriculum and product line in study skills and executive function support.
• Built sales process and coaching structure as well as multiple product lines from the ground up and managed inside sales team to drive lead conversion rate improvements.

• Promoted to lead both the sales and customer success team simultaneously; supervised team of 19 direct reports
• Increased annual repeat customer revenue by 100% and Net Promoter Score from 45% to 71%
• Realigned enrollment and service teams to work more collaboratively, implementing upsell/cross-sell strategies that increased Customer Lifetime Value by 200% annually.
• Partnered with technology/systems leader to build team dashboards to monitor satisfaction, upsell opportunities, and sibling/referral pipelines.
• Invested in manager development, including management of remote staff. Championed efforts to build a more experienced, diverse, and empathetic team aligned with customer demographics.

• Managed inside sales team of 9–16; oversaw pipeline strategy, led conversion optimization and team performance.
• Increased monthly revenue per rep by 62% and overall lead conversion rate by 58% through data-driven sales coaching and rigorous KPI tracking.
• Reduced payroll-to-revenue ratio from 12.2% to 6% by optimizing staffing, automating reporting, and aligning team incentives.
• Implemented OKRs, dashboards, and custom metrics to drive performance visibility and accountability across the team.
• Led company-wide hiring for all enrollment roles and built a performance-based review structure tied to key outcomes.

• Grew online tutoring division from the ground up—developed platform model, hired 2 program managers to run the team, built tutor recruitment/training systems and sales enablement playbooks; in 2025, online tutoring accounts for 90%+ of company revenue.
• Designed and launched new College Essay Coaching product and curriculum, which has generated $1.5M+ in revenue.
• Created 120+ e-learning modules for tutors and internal teams; trained 500+ tutors annually and built onboarding/coaching modules for new full-time enrollment and service team staff hires.
• Implemented comprehensive sales methodology and call coaching system (based on review of 1,000+ sales calls), improving lead conversion from 13% to 35% and cutting ramp time.
• Developed and launched Common App coaching product for students and parents, including all curriculum development, expert video production, and go-to-market strategy.
• Established full-time new hire training program and LMS implementation for sales, service, and tutor roles; training framework still in use company-wide.

Launched a company centered around “speed dating” events for parents and babysitters. Built out all aspects of business plan and ran operations. Sold to a competitor for 100K+ in 2012. Business model included advertising, event sponsorship, and vendor fairs.

• Company Overview: Non-profit benchmarking cooperative collective for 50+ small-businesses and foundations.
• Created interactive e-learning training programs and integrated assessments for client industries of varying degrees of systems knowledge. Reduced barrier of entry to new industries. still in use today. Enabled company growth from one sector to five.Non-profit benchmarking cooperative collective for 50+ small-businesses and foundations.

• Grades 4 & 5 (looping) Teacher, Stratham Memorial School, Stratham, NH (2004 – 2007)
• Grade 4 Teacher, Lincoln Street School, Exeter, NH (2003 – 2004)
• Grade 3 Teacher, Spofford Pond School, Boxford, MA (2002 – 2003)

• Company Overview: SCORE!, a center-based tutoring company, was a start-up that grew from 8 to 200 centers during my tenure.
• Led member services, operations, & sales/marketing; oversaw P&L of $2M annually, 22 staff and 300+ families seeking tutoring.