Katy Mikeladze
Brooklyn
Summary
Skilled in visual storytelling and creative merchandising, with expertise in product placement, brand image alignment, and in-store event promotion. Demonstrates a strong ability to develop innovative merchandising plans that enhance customer experience and drive sales. Proficient in Adobe Creative Suite, merchandise flow optimization, and identifying key trends to support strategic sales initiatives.
Overview
13
13
years of professional experience
Work History
Visual Merchandiser / Creative
Saks Fifth Avenue
01.2015 - Current
- Leveraged in-depth knowledge of fashion trends to boost sales by 15% through strategic floor merchandising
- Share knowledge and educate associates on merchandise standards
- Partner with the fashion and buying offices to identify key trends and items for each season
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines
- Worked with store managers to implement new displays, promotions and store layout changes
Freelance Fashion Editorial Assistant
Net-A-Porter.com
10.2014 - 12.2014
- Assisted The Edit's fashion editorial team in preparing for photoshoots, enhancing visual storytelling and magazine appeal
- Managed all incoming and outgoing samples from the fashion closet
- Utilized excellent communication skills to collaborate with editors and writers on various projects
Freelance Visual Merchandising Coordinator
Céline
06.2014 - 09.2014
- Conducted weekly visits to Céline NY flagship store, as well as weekly visits to wholesale shops at Barney’s and Bergdorf Goodman to complete visual changes and rotations
- Prepared visual directives for all US locations
- Supported Visual Merchandising Manager with administrative tasks
Creative Services Intern
Céline
02.2014 - 06.2014
- Implemented and maintained all areas of the store within the most current Céline visual standards/guidelines
- Maintained product layout floor plans for all New York locations
- Communicated visual changes and upgrade needs to the VM Manager to ensure the luxury standard is upheld in all venues
- Prepared visual directives using InDesign and PowerPoint for Paris headquarters
Creative Services Intern
Saint Laurent Paris
01.2013 - 12.2013
- Designed window display and store set-up to ensure that the visual merchandising standards are met
- Maintained wholesale shops at Saks Fifth Avenue, Bergdorf Goodman, and Barneys to ensure that the shops met visual merchandising guidelines provided by Paris headquarters
- Collaborated with Creative Services managers to develop visual merchandising, display set-up, and store planning for Soho opening
Fashion Public Relations Intern
Stella McCartney
07.2012 - 01.2013
- Collaborated with Social Media Director and Public Relations Director to ensure all daily responsibilities were completed within a timely manner while preparing social media daily reports for London headquarters
- Oversaw incoming tweets and Facebook posts and ensured that any issue or concern was addressed promptly
Education
BBA - Strategic Design And Management
Parsons The New School For Design
New York, NYCertificate - Law, How To Protect Your Creative Work
Parsons The New School For Design
New York, NY01-2021
Certificate - Creation & Branding, Retail & Customer Experience
LVMH
01-2023
Certificate - Digital Marketing And E-commerce
Google
Certificate - AI For Everyone
DeepLearning.AI
Skills
- Skilled in using Adobe Creative Suite applications
- Visual merchandising and Visual storytelling
- Creative vision
- Brand strategy development
- Store layout
- Fashion trend awareness
- Vendor management
Languages
Georgian
Native or Bilingual
Russian
Native or Bilingual
Timeline
Visual Merchandiser / Creative
Saks Fifth Avenue
01.2015 - Current
Freelance Fashion Editorial Assistant
Net-A-Porter.com
10.2014 - 12.2014
Freelance Visual Merchandising Coordinator
Céline
06.2014 - 09.2014
Creative Services Intern
Céline
02.2014 - 06.2014
Creative Services Intern
Saint Laurent Paris
01.2013 - 12.2013
Fashion Public Relations Intern
Stella McCartney
07.2012 - 01.2013
BBA - Strategic Design And Management
Parsons The New School For Design
Certificate - Law, How To Protect Your Creative Work
Parsons The New School For Design
Certificate - Creation & Branding, Retail & Customer Experience
LVMH
Certificate - Digital Marketing And E-commerce
Google
Certificate - AI For Everyone
DeepLearning.AI
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