Kavita Verma
Shimla
Summary
Results-driven management professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.
Overview
11
11
years of professional experience
Work History
Paid Social Manager
Group8A
New York, NY
09.2024 - Current
- Oversaw strategic direction and operations for multiple brands.
- Assisted in creating and managing meta and LinkedIn ad campaigns. Supported teams in optimizing ad performance and targeting strategies.
- Analyzed ad performance KPIs and implemented strategic adjustments.
- Assisted teams in implementing CRO recommendations to enhance user experience. Supported data analysis efforts to identify areas for improvement. Collaborated with stakeholders to prioritize actionable insights.
- Oversaw brand management for multi-million dollar budget allocations.
Digital Marketing Specialist
The Miracle Hub
WFH, IN
06.2019 - 07.2024
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Managed 1.5 -3Cr Annual budget of Ad Campaigns independently.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Optimized meta tags, descriptions, header tags, image alt tags, URL structures, and other on-page elements for maximum search visibility.
- Worked on tools such as (SEMrush, SEO technical, Facebook Ads Library , GTM , Google Analytics , Google Search Console, Aherf, Outranking, Screaming Frog etc....
Senior Sales & Marketing
Fantabulous Holidays Pvt Ltd.
Shimla, IN
07.2018 - 05.2019
- Worked closely with other departments to understand full scope of available offerings and provide top-notch salesmanship to customers
- Negotiated contracts and sales terms with new and agents & clients
- Trained, coached and mentored new sales associates for maximum performance
- Created itineraries for European Countries
- Resolved customer issues quickly to close deals and boost client satisfaction
- Tracked pipeline data, won vs Lost opportunities and lead response times with Salesforce CRM.
- Social Media Account Management
Transportation Supervisor
Asia Good Life (DMC Singapore)
Singapore, Singapore
05.2017 - 06.2018
- Planned and oversaw third-party shipments, managing stakeholder relationships and contracted rates
- Managed routing, driver supervision and DOT compliance
- Planned and established transportation routes, work schedules and operator assignments
- Maintained and verified time, transportation, financial, inventory and personnel records
- Determined most effective mode and routing of materials to customer locations and company facilities
- Identified appropriate travel routes in accordance with applicable traffic regulations, protocols and guidelines
- Coordinated timely responses to online customer communication and researched complex issues
- Promptly responded to inquiries and requests from prospective customers.
Associate Operations (Senior)
Aman Travels Ltd
Shimla, India
01.2015 - 05.2017
- This group is backed by extensive network of partnerships with hotel consolidators worldwide i.e GTA,Hotel Beds, DOTW, Expedia etc and associated with GRNconnect.com, online hotel booking portal which offers over 300000 hotels across globe along with facilities to book transfers and other sightseeing tours
- Provided quotations to agents across India and resolved customer complaints with hotels across globe
- Used Microsoft Word and other software tools to create documents and other communications.
Education
Bachelor of Arts - English Language And Literature
Centre Of Excellence, Government College - Sanjauli, Shimla
Himachal Pradesh University04.2015
Skills
- Paid Social
- Search Engine Optimization (SEO)
- Google Analytics
- Google Ads
- Meta Ads
- Linkedin Ads
- Google Tag Manager
- Google Search Console
- Tik Tok Ads
Languages
Hindi
English
Punjabi
Pahari
Spanish
Personal Information
Interests
Writing
Timeline
Paid Social Manager
Group8A
09.2024 - Current
Digital Marketing Specialist
The Miracle Hub
06.2019 - 07.2024
Senior Sales & Marketing
Fantabulous Holidays Pvt Ltd.
07.2018 - 05.2019
Transportation Supervisor
Asia Good Life (DMC Singapore)
05.2017 - 06.2018
Associate Operations (Senior)
Aman Travels Ltd
01.2015 - 05.2017
Bachelor of Arts - English Language And Literature
Centre Of Excellence, Government College - Sanjauli, Shimla