Product Data Leader with 13+ years of experience transforming complex datasets into secure, scalable, and actionable solutions. Proven expertise in treating data as a product by defining vision, building roadmaps, and delivering self-service platforms, dashboards, and enterprise-wide tools that optimize experiences, accelerate insights, and empower decision-making. Skilled at bridging business and technology, aligning cross-functional teams, and driving high-impact initiatives that reduce costs, boost adoption, and enable organizations to become truly data-driven.
Responsibilities:
· Lead and mentor the Data Services Team, delivering 500+ reporting solutions actively used across the organization to drive decision-making and operational excellence.
· Manage and integrate 20+ F5 data sources across product lifecycles, leveraging pipelines, telemetry, and customer support data to generate actionable insights.
· Design and implement data-driven solutions to optimize products, enhance customer support, and improve efficiency across BIG-IP, NGINX, F5OS, SPK/CNF, and XC portfolios.
· Develop and present Executive Dashboards, Quality Metrics, and Customer QBR insights, strengthening transparency, customer trust, and executive decision-making.
· Partner with Customer Support teams to identify opportunities for efficiency, improve issue resolution, and enhance customer experience through data-driven improvements.
· Serve as a technical leader and liaison between product teams and organizational stakeholders to align data initiatives with business objectives.
· Mentor junior team members, interns, and cross-functional colleagues to foster technical growth, collaboration, and excellence.
Key Achievements:
· Bug Tracker Tool – Partnered with Digital Services to deliver the Bug Tracker Tool on MyF5, enhancing bug reporting and management across BIG-IP, F5OS, and NEXT.Drove it to become the most visited MyF5 app, boosting customer visibility and support efficiency.
· Upgrade Advisor Tool – Spearheaded development of an in-house tool that cut bug scrubbing and upgrade analysis effort by ~50%. Launched a customer-facing version with iHealth team, enabling self-service upgrades and reducing support reliance.
· Commitment Tracker Tool – Delivered in under 3 weeks by rapidly evaluating build-vs-buy and aligning stakeholders. Designed, built, and deployed a scalable company-wide platform central to PLM/NPI processes, saving significant consulting/licensing costs.
· Speakers Bureau Tool – Designed and implemented an automation-driven platform with Smartsheet, Tableau, and Workday. Replaced third-party solutions, saving $15K–$20K annually while improving SME engagement scalability and usability.
· Sizing Tool – Built an automated tool for BIG-IP Product Marketing, enabling accurate platform recommendations. Delivered prototype in days and full solution in
· ADSP Dashboard – Developing a SaaS journey dashboard combining configuration and subscription data, providing visibility into adoption, usage, and renewal trends, enabling visibility into churn and ARR drivers across the customer base
· Recognition – Earned 3 BeF5 Awards for impact and excellence; Platinum Club Award (2020), F5’s highest honor, awarded to only 22 employees globally.
Client: F5 Networks, Seattle, WA
Responsibilities:
· Validated the feasibility of business user requests and business rules by analyzing existing technical systems, data structures, and the impact of ASC606 revenue recognition standards on operational and analytical reporting. Collaborated with EBS, RMCS, and ETL teams to document technical specifications across OM, AR, and OKS modules, ensuring alignment with revenue recognition standards and enabling accurate reporting.
· Conducted Fit Gap Analysis to identify reporting gaps, performed data modeling to design new subject areas with granular data, and modified Noetix views for operational reporting enhancements. Additionally, developed and unit-tested complex reports and dashboards, addressed defects during integration testing, and validated data through all phases of reporting, from EBS to RMCS tools.
Client: Schlumberger, Houston, TX
Responsibilities:
· Provided project start-up and planning support by preparing vision statements, initial data models, and detailed business requirement documentation to assist project managers and execution teams. Created Use Cases and narrations using Microsoft Visio, assessed feasibility for new requirements, estimated efforts, and developed detailed design documents to facilitate implementation and reporting processes.
· Designed and developed custom KPIs, scorecards, and analytical dashboards in Tableau and Power BI, blending data from multiple sources for executive analysis of sales data. Led the transition from OBIEE 11g to 12c, integrated OBIEE with BI Publisher, optimized BI reporting solutions, validated data pipelines with complex SQL scripts, and tested upgraded Tableau features like Data Source filters, Forecasting, and Data Blending to deliver highly visual dashboards for improved decision-making.
Client: BHP Billiton, Houston, TX
Responsibilities:
· Managed end-to-end lifecycle implementation of financial data warehousing solutions, including installation, configuration, customization, and the creation of detailed technical documentation. Conducted GAP Analysis between legacy systems ("AS-IS") and future models ("TO-BE") to identify discrepancies, resolve critical issues, and align workflows with future-state objectives. Created Use Cases, Class Diagrams, Activity Diagrams, and applied UML methodology using MS Visio for effective design and documentation.
· Executed key administrative tasks such as patch management, role/permission configuration, dashboard security, and service optimization, while automating reporting delivery using BI Scheduler and iBots. Additionally, integrated OBIEE with BI Publisher for advanced analytics, implemented caching strategies for enhanced performance, and collaborated with offshore teams on migrations, cache optimization, usage tracking, and system performance tuning to ensure consistent and reliable analytics delivery.
Client: Pinellas Government County, Clearwater, FL
Responsibilities:
· Participated in the full project lifecycle, including Requirement Gathering, Analysis, Design, Development, Testing, and Migration, while verifying the feasibility of business user requests and technical functionality within existing systems and data structures. Configured repository layers to develop 15 dashboards and over 100 reports, implemented advanced Excel macros for Service Request dashboards, enforced security across users and roles, optimized ETL processes using Informatica workflows, authored complex SQL queries for data validation, and analyzed KPIs to provide actionable insights.
Responsibilities:
· Developed and maintained the EIS University website using DRUPAL, SharePoint, HTML, JavaScript, and Dreamweaver, improving functionality and user experience. Additionally, performed statistical analysis on administrative data using MS Access, delivering actionable insights to drive data-informed decision-making and streamline university business administration processes.
Business Intelligence & Reporting: Tableau, Power BI, OBIEE, SAP BO, QlikView, Smartsheet, SSRS
ETL & Data Engineering: Informatica PowerCenter, SSIS, Azure Data Factory, dbt, Databricks
Databases & Data Architectures: MS SQL Server, MySQL, PostgreSQL, MariaDB, Oracle DB, Teradata, Snowflake, Azure DB, ElasticSearch
Languages & Scripting: SQL, PL/SQL, T-SQL, Python, R, HTML, JavaScript, Perl, React, PromQL
AI & Emerging Tech: Prompt Engineering, Large Language Models (LLMs), AI-driven data insights
Tools & Frameworks: Grafana, Microsoft Visio, Lucid, TOAD, SQL Developer, SQL*Plus, Visual Studio, SSDT, Workday Automation, JIRA, Confluence, SharePoint, Dbeaver