Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Kavya Dasari

Exton,PA

Summary

Creative Social Media Manager bringing many years of experience in marketing and advertising projects. Polished in leading multidisciplinary objectives and teams through proven, strategically designed plans, impacting highly visible, and profitable marketing campaigns. Results-driven SEM Analyst skilled at enhancing campaigns for maximum productivity and efficiency. Specialized in keyword research, ad copy optimization, and analytics interpretation to improve overall campaign performance. Excel in problem-solving, strategic thinking, and communication, ensuring seamless collaboration with team members and stakeholders to achieve business objectives. Demonstrated success in improving customer engagement and client visibility in website searches with effective search engine optimization strategies. Knowledgeable about marketing approaches improve business results and enable dramatic sales. Good research, data analysis and organizational skills. Results-driven PPC Executive known for productivity and efficiency in managing campaigns. Specialize in keyword research, ad copywriting, and data analysis to optimize pay-per-click strategies. Excel in time management, adaptability, and strategic thinking, ensuring success in fast-paced digital environments. Innovative professional in search marketing strategies, known for high productivity and efficient task completion. Possess specialized skills in SEO optimization, PPC campaign management, and data analysis. Excel in teamwork, communication, and adaptability, ensuring successful project outcomes through effective collaboration and problem-solving.

Overview

5
5
years of professional experience

Work History

Senior Analyst - Paid Search

Paragon digital services private limited
Chennai, Tamilnadu
01.2022 - 09.2023
  • Generated weekly reports detailing campaign performance metrics such as CTRs, CPCs, CPMs.
  • Created, monitored, and optimized campaigns across multiple search engines such as Google Ads and Bing Ads.
  • Conducted keyword research to identify relevant terms for targeting in campaigns.
  • Researched competitor activities, pricing strategies, and industry changes to inform strategic decisions.
  • Managed relationships with external agencies or partners when needed.
  • Optimized shopping cart experience or website conversion rates against key performance indicators.
  • Optimized campaigns across various channels such as Google Adwords, Bing Ads, Facebook Ads.
  • Monitored campaign performance through daily reports and adjusted as needed.
  • Created and optimized keyword lists, ad copy, bids and budgets to maximize ROI.
  • Performed keyword analysis to determine high-value terms for SEM campaigns.
  • Monitored keyword trends and adjusted campaigns accordingly.
  • Created detailed reports on SEM performance metrics, such as click-through rate, cost per click, conversion rate.
  • Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.

PPC Executive

AUROIMAX TECHNOLOGIES PRIVATE LIMITED
KONDAPUR, HYDERABAD
04.2018 - 12.2021
  • Tracked KPIs such as cost per click, click-through rate, conversion rate.
  • Created detailed reports on campaign performance, budget utilization, and audience insights.
  • Implemented pay per click campaigns on Google Ads and other ad networks to drive targeted traffic to websites or landing pages.
  • Managed digital campaigns across multiple channels including search engine optimization, pay per click, social media marketing, email marketing, and display advertising.
  • Developed strategies for optimizing pay-per-click campaigns across multiple channels such as Google Ads, Bing Ads.
  • Performed keyword analysis to determine high-value terms for SEM campaigns.
  • Monitored keyword trends and adjusted campaigns accordingly.
  • Identified areas of improvement within existing campaigns, including keywords, ads and landing pages.
  • Optimized campaigns across various channels such as Google Adwords, Bing Ads, Facebook Ads.
  • Monitored campaign performance through daily reports and adjusted as needed.
  • Created and optimized keyword lists, ad copy, bids and budgets to maximize ROI.
  • Generated weekly and monthly performance reports for clients detailing progress towards their goals.

Education

MASTERS - INFORMATION TECHNOLOGY AND MANAGEMENT

SAINT FRANCIS COLLEGE
New York, NY
05-2024

Skills

  • Google Ads
  • Bing Ads
  • Google Analytics
  • Facebook Ads
  • Client management
  • Google Ads Editor
  • Report preparation

Accomplishments

Got Perfect attendance achievement

Languages

English
Professional

Timeline

Senior Analyst - Paid Search

Paragon digital services private limited
01.2022 - 09.2023

PPC Executive

AUROIMAX TECHNOLOGIES PRIVATE LIMITED
04.2018 - 12.2021

MASTERS - INFORMATION TECHNOLOGY AND MANAGEMENT

SAINT FRANCIS COLLEGE
Kavya Dasari