LinkedIn
Summary
Overview
Work History
Education
Skills
Certification
Timeline
Teacher

Kavya Gedela

Leander,TX

LinkedIn

https://www.linkedin.com/in/kavyagedela/

Summary

A highly motivated and results-driven professional with over 6 years of experience in Marketing and Program Management. Skilled in digital marketing, campaign creation, social media advertising, program management, and administration. Proven track record of success in increasing media outreach and program enrollment, reducing marketing budgets, and providing administrative support to internal clients. Strong analytical, problem solving and communication skills. Seeking a challenging role to leverage my skills and experience.

Overview

6
6
years of professional experience
10
10
Certification

Work History

Digital Marketing Specialist

Sam IT Solutions
06.2023 - Current
  • Executed and analyzed marketing campaigns across multiple channels.
  • Managed social media accounts (Facebook, LinkedIn, Twitter, Instagram, etc.) to increase brand awareness.
  • Utilized Canva, CorelDraw, Adobe to create designs and videos that met clients' expectations and fit their desired aesthetic.
  • Utilized analytical tools to gather data, extract insights, and optimize campaigns.
  • Conducted keyword research for clients, optimizing website content and improving search engine rankings.
  • Performed site audits to enhance website performance and user experience.
  • Developed SEO website content and optimized page titles, headings, and meta descriptions.
  • Devised effective link-building campaigns to increase website authority and visibility.

Marketing and Project Management Associate

Indian Institute Of Management Visakhapatnam
03.2018 - 03.2022
  • Conducted marketing for Executive Educational Programs and Conferences, including content creation, website design, ad placement, budgeting, and forecasting, online and offline media campaign creation and monitoring, analyzing marketing reports, segmenting the audience, and curating ads.
  • Built campaigns from the ground up, including account set-up, campaign planning, and running Google Ads campaigns to increase brand awareness and drive website traffic.
  • Designed and produced marketing materials, including brochures, advertisements, videos, and web content.
  • Analyzed and reported on performance of marketing campaigns, and recommended changes.
  • Increased total page followers by 30%, reduced the budget by 50%, and reached a minimum of 90% target of program enrollment.
  • Managed end-to-end processes in Executive programs and Conferences, including budgeting, admin approvals, marketing, designing flyers, planning, program calendar preparation, registrations, scheduling and coordinating meetings and conferences, examination management, procurement, feedback, interacting and communicating with internal & external teams, logistics arrangements, etc.
  • Coordinated more than 30 executive short-term programs and 3 national and international conferences.
  • Provided administrative support to Program Directors and other internal clients as directed.

Marketing Officer

Schemax Export Techno Crafts Pvt. Ltd
11.2017 - 03.2018
  • Understood the business model and provided automated solutions to analyze the gaps and increase efficiency and productive working hours.
  • Coordinated with different teams, i.e., clients and technical team, to have a smooth flow of operations and meet delivery timelines.
  • Managed projects.
  • Developed and implemented comprehensive marketing strategies to increase product visibility and optimize customer engagement.

Marketing Manager

Aviation World
06.2016 - 06.2017
  • Develop and execute promotional campaigns to increase brand awareness.
  • Utilize online and social media platforms to promote clients products and services.
  • Developed and implemented strategic marketing plans to successfully launch new products, services, and campaigns.
  • Managed and mentored a team of eight marketing specialists to ensure successful delivery of marketing initiatives.
  • Monitored and reported on the performance of all marketing efforts and campaigns.
  • Part of recruitment, training and performance appraisal process.
  • Documented and was responsible for all government permissions required for initiating our aviation services.

Marketing Intern

Tata Consultancy Services (TCS)
05.2015 - 07.2015
  • Worked on “iON Learning Exchange Platform” to engage and retain customers.
  • Conducted surveys, a comparative study of modules, coordinated for workshops, designed a framework for evaluation and suggested changes for improvement.

Control Room Associate

Brandix Apparel India Pvt Ltd
10.2013 - 07.2014
  • Analyzed daily work status and coordinated with different departments to have a smooth flow of operations.
  • Managed 2 projects under production department to increase better time resource utilization, monitoring & self-driven operations based on the define timeline and well-organized time.

Education

MBA -

National Institute of Technology Warangal
India
06.2016

Bachelors of Technology -

JNTU Kakinada
India
06.2013

Skills

  • Online Media Campaigns
  • Marketing Programs
  • Google AdWords
  • Link Building
  • Paid Advertising Coordination
  • Competitive Research and Analysis
  • Digital Marketing
  • Keyword Research
  • SEO Strategy Development
  • Campaign Development
  • Advertising Strategy
  • Data Analysis

Certification

  • Google Ads, Coursera
  • Google Analytics, Coursera
  • Advertising with Meta, Meta
  • SQL for Data Science, University of California, Davis
  • Creating E-Commerce Store, Coursera
  • Foundation of Digital Marketing and E-Commerce, Google
  • Building a Website using WordPress, Coursera
  • Adobe Photoshop Tools, Coursera
  • Marketing with TikTok, Aptly
  • Backlink Management Course, SEMRUSH

Timeline

Digital Marketing Specialist

Sam IT Solutions
06.2023 - Current

Marketing and Project Management Associate

Indian Institute Of Management Visakhapatnam
03.2018 - 03.2022

Marketing Officer

Schemax Export Techno Crafts Pvt. Ltd
11.2017 - 03.2018

Marketing Manager

Aviation World
06.2016 - 06.2017

Marketing Intern

Tata Consultancy Services (TCS)
05.2015 - 07.2015

Control Room Associate

Brandix Apparel India Pvt Ltd
10.2013 - 07.2014

MBA -

National Institute of Technology Warangal

Bachelors of Technology -

JNTU Kakinada

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