Summary
Overview
Work History
Education
Skills
Certification
Analyticalandtechnicalskills
Timeline
Generic

Kavya Marupaka

Summary

Customer centric Product Manager committed to bring value to any organization I join. Armed with execution and customer empathy from my background in consulting and honed my PM craft at Wells Fargo, Amex and Sony working on strategy, vision, product roadmap, and metrics definition.
Experience shipping B2B products affecting millions of users and saving millions of dollars.
History of coming up to speed quickly in new roles. Have a background succeeding in many industries (Media & Entertainment, Banking and Financial , Healthcare , Utilities and tech).

Overview

11
11
years of professional experience
1
1
Certification

Work History

VP – Product Management – Merchant Services

Wells Fargo
03.2023 - Current
  • Developed the strategy for the Data workstream and related capabilities within Merchant Services which include identifying, understanding, and evaluating emerging trends and needs in this space
  • Collaborated with other domains to identify and document data use cases and services; design the target state solution
  • Evaluated current state capabilities (internal and external), best practices, and available technology to support business objectives
  • Partnered closely with internal Technology teams as well as with third parties to evaluate, develop, and or integrate solutions
  • Was responsible in Overseeing the development of new capabilities; leverage agile methodologies to execute; work with third parties as needed; ensure delivery of a high-quality product
  • Acted as an advisor to senior leadership and other domain leaders to develop and influence other digital products, initiatives, plans, specifications, resources, and long-term goals
  • Engaged and influenced stakeholders, internal partners, and peers associated with the standing up new capabilities, business practices, and controls in this domain
  • Lead the strategy and resolution of highly complex and unique challenges in Merchant Services and payment processing
  • Provided vision, direction, and expertise to senior leadership on implementing innovative and significant business plans, programs and initiatives which had significant impact
  • Strategically engaged with all levels of professionals and managers across the enterprise
  • Served as an expert advisor to leadership on the Payments Orchestration
  • Created and maintained highly complex data product roadmaps throughout the data product lifecycle with detailed specifications, requirements, and flows for data capabilities
  • Designed and maintained innovative data products, enabling data availability for data intelligence, analytics, and reporting
  • Lead the strategy and resolution of highly complex and unique data product enablement initiatives and challenges which required in-depth evaluation across multiple areas of the enterprise
  • Supported PCI and PII initiatives and other data classification programs
  • Worked on metadata management within the application development process.

Senior Product Manager- (P2P) Payments

American Express
03.2022 - 02.2023
  • Helped define the product strategy, roadmap, and prioritization for P2P payments, evaluate the competitive landscape, and stay informed of the latest trends
  • Played the voice of the customer's needs by spending time with customers, user research teams, and customer support teams to synthesize their feedback and market trends
  • Managed multiple priorities with clear and measurable goals and communicate product plans, benefits, and results to all audiences, including Amex’s senior leadership
  • Defined key metrics and lead the execution of initiatives to improve those key metrics over time
  • Used A/B testing, analytics, market research, usability studies, and competitive analysis to drive product decisions and requirements
  • Engaged closely with engineering and architecture to help determine the best technical implementation and design while balancing time-to-market needs
  • Partnered closely with cross-functional teams at Amex to design, build, and launch experiences across web and mobile apps; including Legal, Privacy, and Compliance teams, to ensure the products we deliver are within regulatory boundaries
  • Collaborated with Data Stewards and Data Custodians to define mitigating actions for identified Operational Risk Events and data quality risks involving critical data
  • Accountable for the necessary remediation of Data Quality Issues originating from business processes
  • Proactively defined and documented Business Metadata for the critical data for your respective domains/business units
  • Monitored and published Data Quality Controls enterprise scorecard and communicated insights from review to Data Steward and to the Enterprise Data Governance team
  • Played a key role in communications related to the business, technology, and/or data changes impacting the critical data in your respective domains/business units.

Senior Product Manager/ Product Owner – Data Engineering

Delta Dental of Washington
01.2021 - 02.2022
  • Helped with refining roadmap, breaking it down into milestones and build plans to meet them
  • Prioritized and refined the work in the team backlog in accordance with product strategy and goals
  • Collaborated with technology (Data Engineering, BI, Devops etc) teams, business teams and other product owners to coordinate development dependencies and timelines
  • Ensured scrum team delivers value by defining the acceptance criteria for user stories and accepting/rejecting completed work
  • Continuously evaluated the performance of shipped features and use feedback to define iterative improvements
  • Was responsible in business engagement and developed clear, bi-directional communication between Business Stakeholders, Product Managers, and the Scrum teams
  • Implemented scope changes with the Scrum team and Product Managers
  • Participated in meetings and workshops and engaged team-members to capture and understand requirements.

Senior Digital Product Manager

Sony Pictures Entertainment
01.2019 - 02.2022
  • Worked alongside system senior Data Warehouse Engineers and reported directly to the Executive Director
  • Played a key role in communicating with end users and business stakeholders to translate functional and technical requirements back and forth
  • Coordinated and worked closely with the business relationship manager to assist the ADM teams in understanding the business processes, workflows, and information requirements of the users
  • Strong experience within digital development and specifically dealing with the development of digital experiences, content management platforms and the definition of content strategy best practices
  • Have an excellent track record of building, managing, and defining clear and actionable technical product roadmaps
  • Led Initiatives to improve the management of content; defining how to leverage new and existing technology and process
  • Drove an aggressive product roadmap and vision to continually enhance the content management technology and operating best practices
  • Served primarily in the support of the current and future applications and the requirement analysis process
  • Performed requirements analysis, evaluated business processes, uncovered gaps and areas for improvement, and developed documentation to support the business process
  • Documented all the processes and published them as Knowledge Base articles in ServiceNow
  • Provided consulting on reactive, proactive and enhancement support services, as well as testing services to many applications
  • Analyzed business challenges and mapped current business processes to the new system, determined interface requirements, and resolved any issues that impacted business process
  • Helped to develop wireframes and graphical data visualization for client using Axure and Lucid Chart
  • Worked with the technical analysts to ensure that the delivered system matches the functionality specified
  • Ensured business satisfaction with IT services and products and communicated user expectations
  • Provided analysis of business requirements, processes, and workflows with suggestions for improvement
  • Worked with QA to develop and implement test plans, cases, and schedules, based on intimate knowledge of system functions and workflows
  • Documented business requirements with wireframes and mockups to explain in detail the business implications and impacts
  • Assisted in creating test scenarios that match the functional specifications developed, analyzed test results, documented problems, and worked with technical analysts to resolve them
  • Was responsible for creating the approval workflows for enterprise level management and tracking them
  • Worked on analyzing different Nielsen datasets using tableau to understand the customer behavior
  • Comprehensively used data analysis techniques to validate business rules and identify low quality missing data
  • Extensively used Teradata SQL for accessing and manipulating database systems
  • Created User stories to track the development effort, Analysis etc
  • On Jira
  • Worked closely with the Business and Technical Product owner to validate the business rules and data flowing from seven different data sources
  • Played a key role in communicating and coordinating with stakeholders from Motion Pictures, Home Entertainment, TV ad sales, Legal, Finance, Digital Engagement and Movies Anywhere
  • Created decks to train business users, conducted UAT demo’s and reported to the Senior VP of customer insights.

Global Omnichannel Product Manager

Senegence International
Lake Forest, CA
07.2018 - 12.2018
  • Owned E2E Execution of the roadmaps from problem scoping, Discovery, and go-to-market across multiple global stakeholder teams
  • Established a clear path towards achieving Customer Service KPIs around intent coverage and accuracy
  • Built strong relationships with operational, data science, and ML Eng counterparts
  • Identified and meticulously monitored the KPIs to understand the health of the product portfolio, and opportunities for improvement
  • Championed and drove the vision and strategy for our omni-channel roadmaps across all line of Businesses at Senegence to increase critical metrics and improve customer sentiment
  • Drive omni-channel initiatives including online and in-store experiences such as buy online pickup in store, store locator, booking appointment, clienteling, store applications, product customization and customer care
  • Continually assess the needs of customers, emerging market trends and competitive opportunities in defining and evolving the product strategy in this area
  • Identify, assess, and prioritize initiatives that solve customer pain points and improve our Net Promoter Score by reviewing voice of the customer feedback
  • Translated highest priority opportunities into compelling business cases that define business value and ROI
  • Make product decisions that are rooted in data- leveraging analytics, A/B testing and an understanding of customer needs/trends, to assess current Senegence experiences
  • Monitored and maximized ongoing impact and performance of initiatives with extensive analytics analysis against expectations with a focus on optimizing both product and processes to continually improve ROI
  • Managed a cross-functional tribe team for prioritizing and planning the roadmap and major product releases
  • Use high judgement to make critical trade-offs, balancing both business requirements and technological trade-offs
  • Partnered effectively with cross functional business leaders—including Digital teams across markets, Customer Experience, Store Operations, Customer Care, Marketing, Creative, IT, Operations, and third-party vendors—to effectively roll out and globally scale highest impact initiatives
  • Leveraged an entrepreneurial and resourceful mindset and strong collaboration skills to test, pilot, and iterate on high impact initiatives
  • Create and maintain product roadmaps, feature backlogs and product documentation such PRDs, user stories, use cases, user flows, logic flows, and functional specifications.

Snr Business System Analyst – Customer Operations Technology

Sempra Energy
Los Angeles, CA
12.2017 - 06.2018
  • Provided technical direction and project management support for systems in the Customer Operations organization, including but not limited to the Customer Information Systems (CIS) and Business Intelligence systems (BI)
  • Played a lead role in business and systems analysis, specifications, test activities of CIS and BI tools, along with providing implementation support
  • Worked closely with supervisors, project managers, managers, IT developers, and business client groups
  • Facilitated requirement gathering meetings, workshops, and accurately translated business requirements to functional specifications
  • Helped business partners communicate solution value to stakeholders and effectively engaged project stakeholders in the estimation process
  • Responsible for analyzing and elucidation of information for development of business and functional requirements tailored for BI development
  • Created Functional Specifications document and conducted walkthrough sessions with the stakeholders to get approval and signoff
  • Created Test approach and Test plan for the project, conducted walkthrough for both documents and achieved approval and signoff form all stakeholders
  • Created Data flow diagrams, Context Diagrams for documentation
  • Involved in testing the application through the various development environments such as Development environment, Product Test environment, Regression Environment, and production environment
  • Assisted in developing UAT test scripts for operations and running them in HP Quality Center
  • Conducted two UAT (User Acceptance Testing) sessions for different stakeholders in the project
  • Proven ability leveraging analytical and problem-solving skills in a fast-paced environment
  • Managing day-to-day application support, problem ticket and error reporting investigation, data retrieval and analysis
  • Supported enhancements, change requests and fixes for the Customer Applications
  • Created Data Visualizations as per the need of the Higher executive group using Power BI and Tableau
  • Was responsible to determine the project timeline and plan the timeframe required for requirement elicitation sessions.

Product Manager – Product Catalog - Billing Data Management

DIRECTV / ATT
El Segundo, CA
03.2017 - 11.2017
  • In depth knowledge working on Services, Offers, Seasonal Sports, IPPV’s, Events and Account Types
  • Analyzed business requirements and translated them into technical requirements
  • Expertise in understanding the business requirement, analyzing and documenting
  • Strong experience in preparing Functional specifications and User Requirements documents
  • Communicated effectively with the Project managers, Business analysts and Business requestors to analyze complex business requests and assisted them with a design of solutions that can mitigate the risk
  • Played a key role in gathering user requirements for projects involving DIRECTV and ATT U-verse home entertainment packages
  • Collaborated with different teams like Legal, Compliance, Sales, Finance and marketing to track approvals for Business requests and was a major point of contact for any questions pertaining to the Entertainment packages
  • Experience working on customized systems and DIRECTV Applications like STMS, RIO, Burns etc
  • Good experience working in a Scrum team and using the Bug tracking tool Jira
  • Played a key role in the Scrum team and assisted the product owner for clarification and prioritization of tasks in the project backlog
  • Created Process flow diagrams to document the As- IS and TO-Be process
  • Was responsible in writing user stories defining the system functionality in Jira tool
  • Worked closely with the Scrum master for writing the acceptance criteria and helped facilitating the daily standup meetings for various sprints
  • Performed data configuration in the production environment like building services and offers in various systems, verified and validated other team members’ configurations
  • Conducted Meetings and review sessions using PowerPoint with different teams, business requestors and Project Managers for all documents requiring signoff’s and Approvals
  • Worked with the PM and higher management to determine the project timeline and plan the timeframe required for requirement elicitation sessions.

Senior Business System Analyst – Content Management - Billing Data Management

DIRECTV /ATT
El Segundo, CA
06.2015 - 03.2017
  • Was responsible for Analyzing business requirements and translating them into technical requirements
  • Managed most of the projects from start to finish and played a major role in all phases of the projects
  • Worked closely with the developers, architects and the testing team and was a major point of contact for any questions pertaining to the BRD’s, Functional specification documents etc
  • Hands on Experience working on the Billing data management applications like Collabrent, STMS, and SPC web portal
  • Played a key role in the Scrum team and worked closely with developers to fix the bugs
  • Worked closely with the Testing team in the design phase and system testing
  • Played a key role in identifying the gaps in the system to reduce inefficiencies, using the Kaizen concepts of Six Sigma Methodology
  • In depth Knowledge working on Product and packaging, experience working on complex business requests pertaining to channel launches, drops and rebrands etc
  • Worked as Project lead on the Video Streaming Project like DIRECTV Now
  • As part of the Content Mapping team, performed configurations and set parameters in various systems
  • Was responsible for filling out request forms
  • Log and scan catalog change requests
  • Worked on exporting reports in multiple formats from the DTV systems and web portal
  • Expertise working on billing functions and solving business problems
  • Validated requirements for quality attributes, such as clarity, conciseness, correctness, completeness, testability and traceability
  • Partnered with our business team leads to analyze their needs and develop feasible solutions
  • Collaborated with various application teams, including external vendors, to gather project artifacts and ensure handoffs are made on time
  • Implemented practices and processes to increase team productivity by 30%
  • Worked as a project lead role on requests that impact Content Authorization
  • Captured detailed business requirements and accommodated to the change requests as projects demanded
  • Conducted Meetings and review sessions with team members to outline a plan and timelines for upcoming business requests
  • Worked with Subject Matter Experts (SMEs) to gather/clarify business requirements for data and reporting
  • Identified potential barriers and risks and designed solutions that can reduce errors in the production environment
  • Good Experience working with business requesters to generate detailed business decisions on customer billing
  • Established and maintained effective relationships with all customers
  • Documented a lot of Known issues and steps to perform configurations in the production environment.

Business System / Data Analyst

Cetera Financial Group
El Segundo, CA
05.2014 - 05.2015
  • Performed data profiling in the source systems that are required for RML System
  • Interacted with the software developers and SME’s to liaison the business requirements to ensure that the application under development confines to the business requirement
  • Assisted the Project managers with financial planning and analysis
  • Worked with product owners and executed Initiatives for building a mobile application called pentameter
  • Gather and document user requirements for both internal business users and external clients
  • Create mock ups enhancements for user interface screens as well as design new user interface screens
  • Involved in requirement gathering and creating Business and User requirement document for approval and sign off
  • Created Functional Specifications document and conducted walkthrough sessions with the stakeholders to get approval and signoff
  • Created and executed complex SQL queries to pull and manipulate data and perform data analysis
  • Created Test approach and Test plan for the project, conducted walkthrough for both documents and achieved approval and signoff form all stakeholders
  • Hands-on experience using JIRA for project tracking, capture requirements to tasks and action items.

Technical Business Analyst

PayPal
San Jose, CA
11.2013 - 05.2014
  • Worked heavily with Business owners to understand business and to design architecture of data flow
  • Analyzed and collected business requirements, identified system interfaces and created the BRD by user interviews identifying ambiguous, incomplete and incorrect requirements
  • Created Dashboards on forecasting and consumer behavior to the executive leadership group
  • Prepared and documented Use-Cases using UML based on requirements gathered from stakeholders
  • Developed requirement specifications and process diagrams including Data flow diagrams
  • Experience working on extraction, transformation and loading of data directly from different source systems like flat files, Salesforce, Oracle, Teradata and SQL Server
  • Worked with users to define requirements for Tableau reports and support the implementation and customization of Tableau reports
  • Worked on the development of Dashboard reports for the Key Performance Indicators for the top management
  • Prepared and documented Use-Cases using UML based on requirements gathered from stakeholders
  • Developed requirement specifications and process diagrams including Data flow diagrams
  • Involved in Discovery and analysis of data, detection of hidden risks, location of structural issues, using Data Migration.

Education

Masters in Managing Information Technology -

Sullivan University
Louisville, Kentucky

Master of Business Administration -

University of East London
London, United Kingdom

Bachelor of Engineering, Information Technology -

Osmania University
Hyderabad, India

Skills

  • Product Management
  • Project Management
  • Product Strategy and Operations
  • Business Requirements Gathering
  • System Analysis
  • Design
  • Data Modeling
  • Development
  • Testing & Implementation of Data Warehouse
  • Data flow diagrams
  • Entity Relation diagrams
  • Gap Analysis
  • Business Process Re-Engineering
  • Process Modeling using MS Visio
  • Agile Scrum tools (Jira, Azure Ado, TFS, Rally)
  • Financial reporting
  • Agile methodology (Scrum and Kanban Framework)
  • Business Intelligence Tools
  • Wireframes / UI Design using MS Visio, Axure, Snagit, Lucid Chart
  • Business intelligence and data visualization tools (Power BI, Tableau)
  • Requirements gathering and documentation
  • Data Warehousing concepts
  • Metadata and Data Marts
  • Usability Testing
  • UML
  • Visio
  • Diagramming
  • Databases
  • Web Content
  • SQL
  • Excel
  • PowerPoint
  • MS Access
  • MS Project
  • Erwin
  • Rational Clear Quest
  • Rational RequisitePro
  • Rational Rose
  • Visual Basic 2010
  • Use-Case Models
  • API
  • JSON
  • PMBOK
  • Testing Suite Test Director
  • Win Runner
  • Adobe Professional
  • C#
  • Visual Studio 2008
  • Microsoft Azure
  • Amazon Web Services
  • Dynamic CRM
  • TOAD
  • Teradata
  • SAS
  • Six Sigma Methodologies
  • Salesforce
  • Financial Analysis & Planning
  • HP Quality Center
  • Power BI
  • Workday
  • ServiceNow
  • Axure
  • Azure Devops
  • Google Cloud Platform
  • Lucid Chart

Certification

  • CBAP (Certified Business Analysis Professional)
  • CSPO (Certified Scrum Product Owner)

Analyticalandtechnicalskills

  • Business Analysis
  • Usability Testing
  • UML
  • Visio
  • Diagramming
  • Databases
  • Web Content
  • SQL
  • Excel
  • PowerPoint
  • MS Access
  • MS Project
  • JIRA
  • Erwin
  • Tableau
  • Rational Clear Quest
  • Rational RequisitePro
  • Rational Rose
  • Visual Basic 2010
  • Use-Case Models
  • MS Visio
  • Rational Unified Process (RUP)
  • Unified Modeling Language (UML)
  • API
  • JSON
  • PMBOK
  • Testing Suite Test Director
  • Win Runner
  • Adobe Professional
  • C#
  • Visual Studio 2008
  • Microsoft Azure
  • Amazon Web Services
  • Dynamic CRM
  • TOAD
  • Teradata
  • SAS
  • Six Sigma Methodologies
  • Salesforce
  • Financial Analysis & Planning
  • HP Quality Center
  • Power BI
  • Workday
  • ServiceNow
  • Axure
  • Azure Devops
  • Google Cloud Platform
  • Lucid Chart
  • Project Management

Timeline

VP – Product Management – Merchant Services

Wells Fargo
03.2023 - Current

Senior Product Manager- (P2P) Payments

American Express
03.2022 - 02.2023

Senior Product Manager/ Product Owner – Data Engineering

Delta Dental of Washington
01.2021 - 02.2022

Senior Digital Product Manager

Sony Pictures Entertainment
01.2019 - 02.2022

Global Omnichannel Product Manager

Senegence International
07.2018 - 12.2018

Snr Business System Analyst – Customer Operations Technology

Sempra Energy
12.2017 - 06.2018

Product Manager – Product Catalog - Billing Data Management

DIRECTV / ATT
03.2017 - 11.2017

Senior Business System Analyst – Content Management - Billing Data Management

DIRECTV /ATT
06.2015 - 03.2017

Business System / Data Analyst

Cetera Financial Group
05.2014 - 05.2015

Technical Business Analyst

PayPal
11.2013 - 05.2014

Masters in Managing Information Technology -

Sullivan University

Master of Business Administration -

University of East London

Bachelor of Engineering, Information Technology -

Osmania University

Similar Profiles

  • PATRICIA M. SCHERER

    PATRICIA M. SCHERERPATRICIA M. SCHERER

    Regional Bank Private Banker II at Wells Fargo Bank / Wells Fargo AdvisorsRegional Bank Private Banker II at Wells Fargo Bank / Wells Fargo Advisors

  • Andrew S. Hollenbach

    Andrew S. HollenbachAndrew S. Hollenbach

    Collateral Valuation Analysis at Wells Fargo Home Mortgage and Wells Fargo Bank NACollateral Valuation Analysis at Wells Fargo Home Mortgage and Wells Fargo Bank NA

  • Laxmikanth Chittampally

    Laxmikanth ChittampallyLaxmikanth Chittampally

    Senior Operational Processor at Wells Fargo India Solution PVT Ltd, Wells FargoSenior Operational Processor at Wells Fargo India Solution PVT Ltd, Wells Fargo

  • Mayank Oberoi

    Mayank OberoiMayank Oberoi

    Financial Accounting Associate/ Alteryx SME at Wells Fargo International Solutions Private LTD (Wells Fargo)Financial Accounting Associate/ Alteryx SME at Wells Fargo International Solutions Private LTD (Wells Fargo)

  • LOUIS JAYAPAL

    LOUIS JAYAPALLOUIS JAYAPAL

    Citi Merchant Services Product Management at CitigroupCiti Merchant Services Product Management at Citigroup

CREATE PROFILE
Kavya Marupaka