Kavya Sri
Eden Prairie,MN
Summary
I am a skilled BI Analyst with a strong track record in campaign performance analytics and creative testing. Proficient in SQL, Tableau, and Power BI, I have a history of driving data-driven decisions and optimizing ETL processes.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Tax Verification Associate
Tundra Technical Solutions
Eagan, MN
02.2026 - 04.2026
- Worked with SurePrep tools to support tax document processing and data verification
- Assisted in organizing and reviewing tax documents using OCR-based systems
- Verified extracted data for accuracy before final processing
- Supported automation of 1040 tax workflows to improve efficiency
- Maintained high attention to detail while handling sensitive financial information.
- Familiar with OCR-based tax software (e.g., SurePrep / 1040SCAN)
BI Analyst
Excelra Knowledge Solutions Pvt.Ltd
Hyderabad
01.2019 - 01.2021
- BI Analyst Creative Performance Testing: Designed multiple experiments across marketing campaigns to identify creative designs leading to statistically significant improvements in response and conversion KPIs.
- Developed complex calculations, measures, and KPIs using DAX (Data Analysis Expressions) in Power BI and Tableau to provide insightful metrics on sales performance, revenue, market share, and customer segmentation.
- Collaborated with the IT team to optimize data extraction, transformation, and loading (ETL) processes, data modeling, and ensuring efficient and timely data updates for the dashboard.
- Campaign Performance Analytics: Computed Key Performance Indicators (KPIs) across monthly direct mail campaigns and forecasted performance for driving company-wide decisions related to marketing budget allocations [SQL, Tableau, Power BI].
- Developed and generated custom reports from the RAVE database to provide stakeholders with real-time insights, facilitating data-driven decision-making.
Junior Analyst
Orbinet technologies Pvt. Ltd
Hyderabad
01.2018 - 01.2019
- Productivity dashboards: Built Tableau dashboards to track key operational metrics, daily, to improve operational efficiency, order flow, and inventory management [SQL, Tableau, and PowerBI].
- Email Marketing Segmentation: Segmented portfolio customers using Recency, Frequency, and Monetary (RFM) scores to redesign email marketing strategy, resulting in a 12.5% increase in annual revenue attributed to e-mail marketing [SQL, R].
- Digital Campaign Analytics: Mined website traffic data from Google Analytics, Google Ads, and Facebook Ads to drive key strategic initiatives on PPC campaign optimization and PPC budget allocations [Google Ads, Excel].
- Conducted training sessions for team members on RAVE database protocols and best practices, contributing to a more efficient and knowledgeable workforce.
Education
Masters Degree - Information Technology Management
Concordia University
St.Paul05-2023
Bachelors degree - Bio-Technology
Andhra University
04-2018
Skills
- SQL
- Tableau desktop & server
- Power Bi desktop & server
- Power Apps Alteryx
- Adobe analytics
- Google analytics
- R
- MYSQL database
- MS SQL server
- RAVE
- Word
- Power point
- Excel
Certification
- Google Data Analytics Professional Certificate Intellipaat
- Tableau Certification
- Intellipaat Power BI Certification
Timeline
Tax Verification Associate
Tundra Technical Solutions
02.2026 - 04.2026
BI Analyst
Excelra Knowledge Solutions Pvt.Ltd
01.2019 - 01.2021
Junior Analyst
Orbinet technologies Pvt. Ltd
01.2018 - 01.2019
Bachelors degree - Bio-Technology
Andhra University
Masters Degree - Information Technology Management
Concordia University