KHARA PERRY
United States
Summary
Results-driven Digital Marketing Manager with 5 years of proven expertise in developing and executing high-impact campaigns that drive brand visibility, engagement, and lead generation. Skilled in client-centric strategies, data-driven decision-making, and optimizing ROI. Exceptional analytical, organizational, and leadership abilities, consistently delivering successful outcomes and driving business growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Associate - Paid Social
New Engen
- Developed and executed paid social media campaigns across multiple platforms including Meta, Instagram, TikTok, Pinterest, Snapchat, and YouTube, ensuring precise targeting and campaign optimization.
- Monitored campaign performance daily, analyzing key metrics such as reach, traffic, video views, click-through rate (CTR), and engagement rate (ER) to maintain performance benchmarks and achieve KPI goals.
- Conducted in-depth data analysis to identify trends, opportunities, and areas for improvement, leading to strategic optimizations and recommendations that enhanced campaign performance and ROI.
- Established and nurtured relationships with influencers, resulting in increased brand visibility, positive sentiment, and engagement among target demographics.
- Utilized analytics tools to track KPIs, generate insights, and guide decision-making for future campaign strategies, ensuring alignment with client objectives and maximizing campaign effectiveness.
- Produced comprehensive post-campaign reports with professional insights, highlighting successful tactics, performance analysis based on demographics and benchmarks, and strategic recommendations for future campaigns.
Digital Marketing Manager
Data-Axle
11.2019 - 03.2024
- Orchestrated and optimized 60+ campaigns spanning B2C/B2B sectors, managing $40k monthly budget across diverse marketing channels including display, Google Ads, Meta, content creation, email, and targeted outreach.
- Analyzed and improved campaign performance metrics such as CTR, CVR, CPA, and CPC through continuous monitoring and strategic adjustments, resulting in enhanced ROI and client satisfaction.
- Spearheaded A/B testing initiatives, driving improvements in CTR & CVR while reducing CPA, demonstrating a data-driven approach to campaign optimization.
- Implemented advanced conversion tracking codes, increasing data accuracy by 29% and providing valuable insights for refining campaign strategies and budget allocation.
- Achieved a 20% reduction in cost-per-click in Google Ads campaigns without compromising click-through rates, showcasing cost-efficiency and effective targeting strategies.
- Leveraged social media platforms to boost brand awareness and engagement, developing compelling content strategies that resonated with target audiences.
- Implemented SEO enhancements including content optimization, keyword targeting, and brand alignment, contributing to improved organic search rankings and website visibility.
- Generated detailed monthly reports for clients, highlighting campaign performance metrics, strategic adjustments made, and actionable insights for future optimizations and growth initiatives.
Cosmetologist/ Make-up Artist
Salon 074
08.2014 - 11.2016
- Increased salon revenue by upselling additional treatments, products, and services to clients during appointments.
- Launched 10% discount referral program, adding two new clients weekly and fueling word-of-mouth growth.
- Initiated and executed a strategic inventory bundling concept of low-selling products with a value size product, resulting in increased sales and sustained profitability.
Education
Bachelor of Science - Marketing
University of Nebraska - Lincoln
Lincoln, NE08.2019
Professional License - Cosmetology
Gary Manuel Aveda Institute
Seattle, WA08.2013
Skills
- KPI Monitoring
- Marketing Analysis
- Campaign Management
- Marketing Strategy
- Wordpress
- Digital Advertising SEM/Social (Google, Meta, Bing, TikTok, Pinterest, Snapchat, LinkedIn)
- Keyword Analysis
- Project Management
- Data Analysis and Reporting
- Account Management
- Content Creation & Copywriting
- Team Leadership & Management
Certification
Google Search & Display
Google Analytics IQ
LinkedIn Marketing Strategy
Microsoft Advertising Search, Native & Display
HubSpot Email Marketing
HubSpot In-Bound Marketing
Timeline
Digital Marketing Manager
Data-Axle
11.2019 - 03.2024
Cosmetologist/ Make-up Artist
Salon 074
08.2014 - 11.2016
Senior Associate - Paid Social
New Engen
Bachelor of Science - Marketing
University of Nebraska - Lincoln
Professional License - Cosmetology
Gary Manuel Aveda Institute
Google Search & Display
Google Analytics IQ
LinkedIn Marketing Strategy
Microsoft Advertising Search, Native & Display
HubSpot Email Marketing
HubSpot In-Bound Marketing
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