Summary
Overview
Work History
Education
Skills
Reference
Timeline
Generic

Kaya Day

4900 Overland Ave, Los Angeles,CA

Summary

Versatile strategy director, highly experienced in entertainment- and culture-focused marketing campaigns. Proven ability to craft and lead high-impact brand activations and campaigns that drive measurable success for clients. Strong background in team leadership, project launches, and process optimization, paired with a data-informed approach to strategy and creative development.

Overview

10
10
years of professional experience

Work History

Sr. Director of Strategy & Operations

American Football
Los Angeles, California
04.2024 - Current
  • Formulated brand, business, and partnership strategies for the launch of Elysian Park Ventures-backed startup, American Football.
  • Established company infrastructure, processes, and audience engagement strategies for brand launch.
  • Oversaw business operations encompassing finance, legal, supply chain management, product development, design, sales, and marketing.
  • Conducted audience analysis and competitive landscape research to optimize brand positioning.
  • Designed go-to-market strategies for launch, including experiential, community, digital, and social campaigns.
  • Brand soft launch reached 2M social impressions and generated articles in publications Complex, Hypebeast, WWD, Forty One Mag, and Office Mag

Senior Strategist

Giant Spoon
Los Angeles, California
08.2020 - 04.2024
  • Developed and executed social, digital, and experiential campaigns for major brands in the film, TV, and tech sectors, such as NBCU, Netflix, Max, Reddit, and Activision.
  • Led strategy teams to create strategic and creative briefs for clients, stakeholders, or internal teams, ensuring timely deliveries and high standards of insight.
  • Managed data analytics and research to generate actionable insights using Simmons, McKinsey, GWI, and Statista.
  • Developed data-driven concepts for digital, social, OOH, and experiential marketing initiatives.
  • Strategies have covered 20+ TV and film launches, 10,000+ total activation attendees, and over 15 billion cumulative social impressions.

Senior Brand Strategist

Creative Contraband
Los Angeles, California
08.2018 - 08.2020
  • Developed social and experiential campaign strategies for Warner Bros. Films, Beats, Nike, FENTY, ESSENCE, and Union Los Angeles.
  • Production management for brand activations as necessary, which included budgeting, pre-production planning, on-site operations, vendor and talent management, F&B management, logistics, and H&S management.
  • Wrote copy for brand newsletters, blogs, social content, and articles aimed at raising SEO.

Project Manager

A-OK Collective
Los Angeles, California
10.2016 - 07.2018
  • Managed project teams for experiential brand activations and digital campaigns across pre-production, production, creative/art direction, staging, hospitality, vendors, sponsorship, media, and talent for brands such as Spotify, VICE, REVOLVE, and Live Nation.
  • Managed production bibles, budgeting, logistics, contracts, and creative media for on-site events.
  • Primary client liaison ensuring projects were aligned with client expectations, KPIs, and project objectives.

Creative Producer

ARE
Los Angeles, CA
10.2015 - 10.2016
  • Oversaw planning, pre-production, on-site production, and post-production for creative events and content for Goldenvoice, Live Nation, Kendrick Lamar, Miguel, Anderson Paak, Black Eyed Peas, and Kevin Hart.
  • Managed production teams, bibles, budgets, logistics, contracts, releases, health and safety protocols, permits, and insurance requirements.

Project Development Executive

With.In (FKA Vrse)
Los Angeles, California
06.2015 - 10.2015
  • Developed VR projects with notable creators including Spike Jonze, Sam Esmail, and Eli Roth.
  • Worked with Vrse's MD and EP on developing Annapurna Pictures' VR program.
  • Managed project planning and development schedules.
  • Collaborated with production teams to ensure project goals and deadlines were met.

Education

BA (Hons) - Media Communications

University of Arts London
London, UK
05-2015

Skills

  • Brand & Campaign Development
  • Brand & Entertainment Strategy
  • Strategic & Creative Briefs
  • Brand Strategy Roadmaps
  • Social Media Marketing & Programming
  • Experiential Marketing
  • Audience & Data Analytics
  • Competitive & Cultural Audits
  • Copywriting & Key Messaging
  • Cultural Programming
  • Influencer & Talent Programming
  • Team & Resource Management
  • Project & Account Management
  • Content Production Management
  • VR Production & Development
  • Event Production Management
  • Story Bibles & Treatments
  • Adobe Suite: Photoshop & Premiere Pro

Reference

Kenny Mac, Creative Contraband, CEO

kenny@creativecontraband.com, (818) 288-1930

Timeline

Sr. Director of Strategy & Operations

American Football
04.2024 - Current

Senior Strategist

Giant Spoon
08.2020 - 04.2024

Senior Brand Strategist

Creative Contraband
08.2018 - 08.2020

Project Manager

A-OK Collective
10.2016 - 07.2018

Creative Producer

ARE
10.2015 - 10.2016

Project Development Executive

With.In (FKA Vrse)
06.2015 - 10.2015

BA (Hons) - Media Communications

University of Arts London

Similar Profiles

CREATE PROFILE