Kaydean Webley

• Developed and implemented for all Digicel+ (cable, internet & phone) products and offers by managing go-to-market strategy, omni-channel marketing campaigns, lead generation, marketing operations, and analytics, marketing technologies, customer life cycle management, brand and content, and test cycles from inception through implementation, in line with brand vision and objectives.
• Developed Digicel+ marketing plan presentations to internal team and update plans on an ongoing basis
• Work cross-functionally with various departments and channels to strategize and execute integrated marketing campaigns and share consumer insights that help to enable more impactful messaging and positioning.
• Maximize marketing efficiency and effectiveness by tracking response and conversion, creating a budget, and comparing the return on investment (ROI) to cost per connect.
• Drive the sales cycle by developing, maintaining, and communicating marketing programs for all targets, product offers, and geographic areas.
• Lead sponsorship events with strategic planning, promotion, and execution by creating a complete experiential marketing strategy that address company goals and future growth plans.
• Report on and analyze marketing performance for all campaigns, events and activities to inform future activities.
• Manage OpEx of US$7M and exercised prudent budget control.

• · Lead and execute all elements of Digicel+ Fibre-to-the-Home and fixed wireless service plans spanning from awareness, engagement, conversion and retention with direct oversight of Paid and Owned channels, planning strategy, design, execution and measurement.
• · Lead campaigns and sponsorship events with strategic planning, promotion, execution and follow up.
• · Discover, negotiate and secure new relationships that will enable successful partnerships between local and overseas organizations and the Digicel Foundation.
• Brief, develop and implement 360˚ digital marketing plans to deliver revenue uplift in the Mobile and Digicel+ customer segments.
• Manage agency partners and internal stakeholders to deliver best in class creative and flawless execution across multiple channels, which may include: TVC, Digital, Social, Radio, OOH, Partnership, Ambassadors/Influencers and Brand Experience.
• Manage the development of reporting, post campaign reports to identify key learnings and measure effectiveness against defined and aligned KPIs.
• Supervise budget forecasting, reporting and accounting, managing the full marketing budget.
• Identify brand ambassadors/influencers, negotiate contracts and planning their activation strategy.
• Key member of the team responsible for the brand's voice, personality and guidelines across all platforms.

● Lead the selection process for scholarship recipients. Organized distribution of funds to scholarship recipients and ensured adherence to criteria for scholarship.

● Organized events including the Shelly Ann Fraser Pryce Christmas Treat and other community initiatives.

• Execution of Group wide Sponsorship Strategy in Jamaica.
• Activate all local sponsorships in Jamaica utilising contracted rights and ensuring optimum delivery and return for Digicel against strategic priorities.
• Support DCL delivery activation of regional sponsorships when in Jamaica Hub (for example - WICB, CPL, Usain Bolt, NBA) utilising contracted rights and ensuring optimum delivery and return for Digicel against strategic priorities.
• Prepare measurement and evaluations of all sponsorship activations.
• Build a strong working relationship with all Jamaica sponsorship rights holders guaranteeing delivery of all contracted rights and activations.
• Managed the Digicel 5K Run project.

• Assisted with the planning, coordinating, executing of all sponsorship events
• Credited with providing useful post-event evaluation of sponsorship activities
• Main liaison between Digicel and external vendors, ensuring timely transaction processing
• Ensured that all teams stayed within budget for specific events

• Led the planning, coordinating, executing and evaluating of the Digicel Grand Prix and Digicel 5K events.

• Supported budgeting, planning and execution of events for the Sagicor Group of Companies
• Assisted in the planning and execution of the Sagicor Sigma Corporate Run
• Planned and managed the execution of the Sagicor/JTA Primary Athletic Championship

Prepared financial books and statements.
Prepared payroll.
Prepared income and expenditure reports and other required duties.
Supervised staff on weekends.