Kayla Abella
Milford,CT
Summary
Highly-motivated media expert with over ten years of relevant experience. I pride myself on being a team-player with skills that will help to retain key accounts, maximize return on investments (ROI), and strengthen internal collaboration.
Overview
10
10
years of professional experience
Work History
Brand Activation Manager
Roku
03.2021 - Current
- Responsible for the end-to-end post-sale execution process, which includes leading client kick-off calls, acting as the main point of contact for the client and/ or agency, and liaising between internal Roku teams (Ad Operations, Design, Product, Marketing, and the Roku Brand Studio) to ensure the campaign's overall success.
- Responsible for maintaining projects in Asana and creating campaign launch cases in Salesforce.
- Works closely with internal client service team members and Ad Operations to ensure that the campaign is performing well and pacing towards the client's KPI.
- Responsible for creating detailed final wrap reports with audience insights, performance metrics, and recommendations for future buys.
Digital Client Services Manager
This Old House
07.2018 - 03.2021
- Responsible for handling day-to-day communication with several clients, internal teams, and third-party vendors.
- Some of the more notable clients I have worked with include, but are not limited to, Home Depot, State Farm, Discover Personal Loans, GMC, Gorilla Glue, Travelers, and Benjamin Moore.
- Responsible for responding to client and agency RFPs with digital media plans that help the client achieve their overall KPIs and brand objectives.
- Responsible for gathering standard creative assets from the client and acting as the liaison between the marketing, production team, and the client for custom built elements.
- Responsible for providing the client with bi-weekly reporting to show how the campaign is performing and pacing.
- Responsible for recommending optimizations and changes to the campaign in order to improve performance and exceed client goals.
- Participated in frequent media planning, performance, and kick off calls with my clients to make sure their campaign runs smoothly from beginning to end.
Digital Advertising Operations Supervisor
MNI Targeted Media
06.2016 - 07.2018
- Managed several individuals on the Ad Operations team and helped manage their day-to-day workload, assigned campaigns based off team's individual bandwidth, and lead conversations regarding career development + growth.
- Responsible for trafficking, executing, and maintaining digital advertising campaigns for several clients using the ad servers Conversant and DoubleClick.
- Some of the more notable clients I have worked with include, but are not limited to, Nissan, Honda, McDonalds, New York Stock Exchange, Deloitte, etc.
- Assigned to over forty sales representatives to answer any technical questions their clients may have regarding their digital advertising campaigns.
- Worked closely with external vendors to ensure that campaigns launch on their scheduled dates and that all creative assets are accounted for.
- Conducted Quality Assurance Reports after each campaign launches to ensure that all placements on the media plan are live and running as planned.
- Hosted client kick off calls with clients to review the creative assets needed and timeline to launch on contracted start date.
Community Outreach Coordinator
Island Peer Review Organization, IPRO
01.2015 - 05.2016
- Developed community outreach and marketing strategies that supported nationwide priorities implemented by Centers for Medicare & Medicaid Services (CMS) and legislative requirements of Congress.
- Maintained the IPRO End-Stage Renal Disease (ESRD) Program’s nationally recognized Facebook page and website using Word Press.
- Created of newsletters, email blasts, press releases, educational manuals, etc.
- Coordinated and hosted conference calls in order to drive internal objectives and effectively reach the ESRD community.
- Lead the Patient Advisory Committee (PAC), a peer-to-peer mentoring program for end-stage renal disease patients, transplant recipients, and family members.
- Assisted with the execution and implementation of mandated deliverables and projects.
- Assisted with writing and editing a Request for Proposal (RFP).
Marketing Intern
Krative
10.2014 - 01.2015
- Managed several clients’ social media, press releases, and blog posts on platforms such as Facebook, Twitter, Google-Plus, Instagram, and their websites.
- Created and updated monthly social media calendars for Krative.
- Added content to E-Commerce sites and websites.
- Engaged with clients in person and via phone or email.
- Conducted research on prospective clients in order to learn more about their brand and what marketing strategies will best suit their needs.
Education
Bachelor - English, Spanish
Quinnipiac University, School of College of Arts And Sciences
Hamden, CT05.2014
Skills
- Expert in Microsoft Word, Microsoft Excel, PowerPoint, Salesforce, Kochava, Google Ad Manager, and Asana
- Proficient in Adobe InDesign, Adobe Illustrator, Photoshop, Sprout Social, Doubleclick, Sizmek, Flashtalking, Conversant, Constant Contacts, Basecamp, and Operative One
- Ability to work in a fast-paced environment
- Creative thinker, positive attitude, team player
- Strong writing, presentation, and interpersonal skills
- Working knowledge of HTML5
- Advanced In Spanish
Contact
Milford, CT 06460
Education
Quinnipiac University
Hamden, CT
Timeline
Brand Activation Manager
Roku
03.2021 - Current
Digital Client Services Manager
This Old House
07.2018 - 03.2021
Digital Advertising Operations Supervisor
MNI Targeted Media
06.2016 - 07.2018
Community Outreach Coordinator
Island Peer Review Organization, IPRO
01.2015 - 05.2016
Marketing Intern
Krative
10.2014 - 01.2015
Bachelor - English, Spanish
Quinnipiac University, School of College of Arts And Sciences
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