KAYLA ALLEYNE

• Manage the sample process across all three brands through cross-functional relationships with Sample teams for tradeshows, yearly sales man sample kits, product seeding etc
• Create compelling Retail presentations that include data, and prove a thorough understanding of the customer, the retail landscape, and the products presented
• Manage Retail and Printwear activewear products in our FlexPLM system; set up new styles with detailed product features for hand off to product development and update based on changes throughout the season
• Assist with the day-to-day tasks regarding Retail and Printwear projects; follow up on testing, color development, samples, costing, and other critical components for presentations
• Create tools to improve retail processes such as retail competitive analysis updated twice a year, retail SKU summary by customer updated annually, and other ad hoc projects
• Implemented visual merchandising techniques to create compelling product displays, enhancing the customer experience and driving foot traffic in main office showrooms
• Assist in the management of the activewear assortment; pull and analyze data to support both Retail and Printwear Merchandising strategies
• Partner with the Merchandising Manager to identify growth opportunities through competitive and customer analysis, including both in-store visits and online research.

Marketing:

• Assist the Marketing Manager in the development, design, implementation and evaluation of internal/external marketing campaigns to support the Salesforce and Group Insurance Department
• Manage all Marketing strategies. Produce reports and recommendations for continuous development and improvement of marketing solutions.
• Assist in the development of an internal & external marketing calendar of campaigns and promotions across the Business Unit.
• Coordinate various events to support sales activity.
• Deliver presentations at internal/external meetings to a variety of audiences; particularly internal audiences.
  Consult with the relevant parties in developing and implementing specialist programs that target GLOC’s future markets.

Product Development & Research:

• Provide information and analysis on any issue related to new product development.
• Work closely with all internal/ external stakeholders based on business need during the course of the research.
• Produce reports/ presentations for management.
• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.
• Design surveys as required.
• Compile and analyze statistical and market data using various methods as required.
• Perform bi-annual SWOT analysis within each territory.
• Provide competitive analysis on various companies and respective markets bi- annually.
• Assist with the development of training material for products by preparing product overview documentation and assisting with training review content. Make recommendations based on data to help determine product design.
  4. Develop and maintain cordial relationships with the company’s management and senior management based on trust, knowledge and partnership.
  5. Perform any other job related duties as assigned by the Senior Manager- Sales & Marketing.

• Proactively foresee possible delays or complications and plan strategies to avoid or minimize such delays whilst developing and implementing new systems
• Procedures or working practices to improve customer service efficiency
• Liaise with the relevant departments to ensure that customers' backorders are filled timely
• Troubleshoot and resolve customer problems
• Continually learn about Gildan, our customers and our competitors by using customer contact, interaction with sales force and available system tools
• Represent Gildan through the provision of continuous and consistent excellent customer service
• Take end user calls, research, follow up and escalate queries and concerns as required
• Ensure customers' orders and servicing requirements are satisfied
• Process customer orders; including keeping customers informed of delays or early fulfillment and coordinating with related departments to expedite the processing of orders or complaints.

• Support the Director, Brand Marketing in the implementation of the brands strategic plans through the distributor channel
• Provide project management for all distributor marketing programs developed to promote Gildan, ANVIL, Comfort Colors, Alstyle, American Apparel and Prim+Preux
• Act as a liaison between Marketing, Sales and the Distributors for all Coop programs
• Work with the Brand Team to ensure consistent brand positioning and messaging across all programs through a variety of marketing tactics, including but not limited to: Collateral materials, electronic media sampling, sales promotions
• Act as the key contact for Marketing Services: o Prepare briefs and create presentations
• Review/approve deliverables (printed collateral, digital media, etc.)
• Work with distributors and internal resources to report the effectiveness of marketing efforts.

• Support the Brand Manager and the Director of Brand Marketing in the development of brand positioning and strategy
• This includes brand review and positioning for Gildan Brands and brand style guides
• Liaise with the Brand, Product and Corporate Legal teams to ensure that all delivery dates are met
• Ensure consistent brand positioning/messaging across all programs (e.g
• Collateral materials, trade shows, website/social media)
• Assist the Brand Manager with communication (e.g
• Brief preparation) to the Marketing Services team and external brand related agencies
• Assist with the development of distributor, investor and corporate presentations
• Provide support with collecting and analyzing market research data on competitors and distributors.