Kayla Alperson
San Diego,California
Overview
6
6
years of professional experience
Work History
GoFundMe/Classy
Enterprise Development Representative
San Diego, CA
05.2023 - 11.2023
- Outbound fundraising software sales for 75 of the largest nonprofits in the country ($250M+ Online Revenue)
- 236% to goal for FY24 Q2, 87% to goal for FY24 Q3, generating roughly 850K in qualified pipeline
- Led weekly forecasting and quota pacing calls for team of 20 XDRs and Account Executives, maintained and updated a rolling 30/60/90 120 day forecast
- Advanced knowledge of Classy product features and fundraising software competitors in the space, including Blackbaud Raisers Edge, FundraiseUp, EveryAction, and Springboard
- Accurately and efficiently organized all data in company's Salesforce CRM instance, including Opportunity Management, Data Quality, Quoting and Forecasting
- Extensive prospecting into development and marketing personas via LinkedIn Sales Navigator, highly curated email campaigns, multi-step cadences, and strategic cold calls (roughly 50+ activities per day)
Salesforce
Business Development Representative
California-Remote
01.2022 - 05.2023
- Strategic Accounts Program, Public Sector (previously Salesforce.org)
- Served the largest AOV band nonprofit organizations across AMER, including extensive work with federated organizations
- Upselling strategy in collaboration with Account Executives to expand footprint in organizations currently using Salesforce products with complex multi-year contracts
- 101.08% to goal for FY23, bringing in $5,375,341 in qualified pipe generation
- Monthly curated campaigns to drive pipe generation, meetings and call connects quotas
- Salesforce Trailhead Ranger certification
New York Film Academy
Coordinator of Student Accessibility Services
New York, NY
07.2021 - 01.2022
- Determined appropriate assistive technology, considering alternative programming in consultation with department chairs, and coordinated scribe and interpreter services, as needed
- Responsible for coordinating services for students with a disability under the Rehabilitation Action Section 504 as well as the Americans with Disabilities Act (ADA)
- Managed caseload of students with disabilities and facilitated accommodations on their behalf in collaboration with the Director of Student Health and Wellness, in compliance with Federal and State laws and regulations
- Served on the Diversity, Equity and Inclusion board to expand the university's commitment to diversity by advocating for accessibility as it pertains to students and faculty with disabilities
- Oriented new students to the policies and procedures regarding the provision of accommodations and services
- Worked collaboratively with faculty, administrators and other campus partners to ensure that students registered with the Student Accessibility Office are granted reasonable accommodations for which they are eligible
Jazz at Lincoln Center
Development, Donor Events Coordinator
New York, NY
09.2019 - 07.2020
- Drafted correspondence, renewal, and end-of-year campaign language for all top-tier membership groups $400-$25k annually
- Developed cultivation strategy for major potential donor groups with the Director of Principal Gifts
- Designed and executed Young Patron Group collaborative events with constituent organizations across New York City
- Prospecting research for Young Patron Group
- Designed and build all content for bi-weekly membership newsletter for top-tier donor groups (via Wordfly)
- Assisted with budget management for Young Patron Group events
Lincoln Center Education
Programming Assistant
New York, NY
10.2017 - 01.2019
- Producing team of the Big Umbrella Festival 2018: Inaugural festival of programming designed specifically for audiences on the autism spectrum and their families
- Negotiated contracts/letter of intent agreements for visiting artists, roughly 26/year
- Produced monthly free concert series at the David Rubenstein Atrium with accompanying activities around the visiting artist's program
- Generated daily ticketing performance reports via Tessitura for Producing team and Planning and Development department of Lincoln Center for the Performing Arts
- Collaboration with Lincoln Center's Passport program for performance and work opportunities for young adults with disabilities
- Lead planning and on-sight execution of the arts & autism symposium, arts & autism professional developments for artists and arts administrators, and press-covered kickoff event
Systems/Prospecting Tools
Salesforce CRM, Slack (internal and external servers), Quip, Consensus, Zoominfo, LinkedIn Sales Navigator, Salesloft, Chorus, Google Suite, Tessitura, Databrary, Formstack, Wufoo, Qualtrics, Ticketfly, Teamup
Timeline
GoFundMe/Classy
Enterprise Development Representative
05.2023 - 11.2023
Salesforce
Business Development Representative
01.2022 - 05.2023
New York Film Academy
Coordinator of Student Accessibility Services
07.2021 - 01.2022
Jazz at Lincoln Center
Development, Donor Events Coordinator
09.2019 - 07.2020
Lincoln Center Education
Programming Assistant
10.2017 - 01.2019
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