Kayla Anderson
Everett
Summary
Dynamic Senior Marketing Manager with a proven track record at Entegra Procurement Services, excelling in strategic planning and data analytics. Secured over $10M in revenue through innovative marketing initiatives and effective cross-functional collaboration. Renowned for creative direction and achieving high engagement rates in direct email campaigns, driving brand success in competitive markets.
Overview
7
7
years of professional experience
Work History
Senior Marketing Manager, Restaurants
Entegra Procurement Services
12.2022 - 12.2025
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Secured over $10m in Marketing Influenced Opportunity Revenue in 2025 through publisher media plans, email marketing, content pieces and more.
- Achieved an average 15% open rate and 2% click through rate for the over 75 emails I designed, assisted writing and deployed.
- Planned the Entegra all company meeting in Orlando for 300 people at the Gaylord in December, 2024. This included activities, educational sessions, keynote speakers, breakouts, meals and more.
- Planned the marketing team meeting in Ft. Lauderdale for 40 people including activities, meals, etc
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Oversaw 6 yearly projects from concept through completion.
- Established and managed overall business plan for the restaurant department.
Marketing Lead
Axim Fringe Solutions Group
09.2021 - 12.2022
- Established marketing plan from the ground up.
- Generated several hundred leads that resulted in increased revenue.
- Planned and executed conferences.
- Provided professional services and support in a dynamic work environment.
- Strengthened communication skills through regular interactions with others.
- Excellent communication skills, both verbal and written.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Marketing Manager
Columbia Hospitality
01.2020 - 09.2021
- Developed marketing plans, marketing budgets, and owner/investor presentations for Stephanie Inn, Surfsand Resort, Icicle Village Resort, Public Coast Brewing Co., and Wayfarer Restaurant through the height of COVID-19 while exceeding pre-pandemic revenue.
- Ensured that properties stay on track with annual goals developed in marketing plans or pivot as necessary to address business needs.
- Surveyed and fostered brand development and ensured all marketing channels perform appropriately.
- Maintained and enhanced the content on the websites using Wordpress and HTML with SEO keywords, creating new landing pages, and redesigning layouts.
- Deployed public relations efforts, including pitching activities and programming development, helping the Stephanie Inn achieved the title of #2 hotel in the Pacific Northwest in 2021.
- In charge of all marketing execution and serves as strategic advisor to junior-level team members supporting shared properties.
Cluster Senior Marketing Manager
White Lodging
07.2018 - 01.2020
- Responsible for social media, digital marketing, and public relations efforts for The Westin Austin Downtown, Aloft Austin Downtown, and Element Austin Downtown. In addition to these three hotels, I also represented the efforts of Stella San Jac, Azul Rooftop Pool, Caroline, and Upstairs at Caroline.
- Created and executed social content strategy for 7 unique brands across multiple social channels
- Coordinated with internal stakeholders and department heads to develop and execute social promotions to increase brand awareness and drive top-line revenue across departments
- Managed online reputation and digital presence through maintenance of the multiple websites
- Collaborated with the corporate marketing team, on property leaders, and vendor partners to create effective campaigns for display, paid search, and social marketing campaigns
- Partnered with local and national influencers when appropriate to promote events, F&B activations, or rooms packages.
Education
Bachelor of Arts - Marketing And Journalism
The University of Texas At Arlington
Arlington, TX05-2013
Skills
- Strategic planning
- Channel marketing
- Budget administration
- Creative direction
- Customer segmentation
- Data analytics
- Content strategy
- Direct email campaigns
- Marketing analytics
- Advertising campaigns
- Cross-functional collaboration
Timeline
Senior Marketing Manager, Restaurants
Entegra Procurement Services
12.2022 - 12.2025
Marketing Lead
Axim Fringe Solutions Group
09.2021 - 12.2022
Marketing Manager
Columbia Hospitality
01.2020 - 09.2021
Cluster Senior Marketing Manager
White Lodging
07.2018 - 01.2020
Bachelor of Arts - Marketing And Journalism
The University of Texas At Arlington
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