Overview
Work History
Education
Skills
Timeline
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Kayla Bentham

Los Angeles,CA

Overview

6
6
years of professional experience

Work History

Senior Director, Media Strategy

Wpromote
01.2024 - Current
  • Nestlé Purina, STAAR Surgical, Travelpro, Astound
  • Spearheaded strategic business shift that led primary client to increasing revenue +20% Y/Y & driving strongest US quarterly revenue in company history. This also led to a 200% increase in agency revenue Y/Y
  • Developed strategic global go-to-market framework to drive brand consistency across global market campaign launches
  • Directly responsible for performance and growth of two direct reports while simultaneously mentoring other junior team members
  • 2024 DigiDay, Drum Awards, & Clio Awards Finalist
  • Championed agency's first partnership with audience provider, Resonate
  • Co-leading Retail Media agency initiative

Director, Paid Media Strategy

Wpromote
07.2022 - 12.2023
  • Key Strategy Lead across three integrated accounts consisting of 30 team members each with a combined annual media spend of $100M (Nestlé Purina, Staar Surgical, & Equinox Group)
  • Led New Business Pitch & Go-to Market Strategies resulting in $12M in incremental revenue in 2023
  • Spearheaded media strategy for primary client that led integrated team to breaking 20 performance centric client company records within 12 months
  • Supported upselling of five additional service lines across primary accounts leading to $5M in incremental revenue in 2023
  • Own & set the strategic vision for primary accounts across paid media channels, inclusive of media mix, audience strategy, creative strategy, and measurement.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals
  • Led strategy that resulted in DTC client to increase Y/Y sales by 921%

Associate Director, Paid Media Strategy

Wpromote
05.2021 - 07.2022
  • Managed and strategically deployed $40M in media investment across a variety of brands: Zenni Optical, Yummly, Ember, & SoulCycle
  • As the fifth member of the Media Strategy team, developed department deliverables & processes which helped grow the department by 5x over the course of 12 months
  • Integrated work streams & planning across multiple departments by developing RACI charts broken out by account allocation to optimize team interactions & set clear swim lanes to deduplicate efforts
  • Supported New Business Pitch Strategies resulting in $1M incremental company revenue in 2022
  • Supplemented media expertise by completing Trade Desk Edge Academy course

Media Supervisor

Crossmedia
11.2019 - 05.2021
  • Oversaw planning, execution, & reporting for strategic paid social activations with a combined annual spend of $30M across a variety of clients: Solstice Studios, Tinder, Realtor.com, & Nordstrom Rack
  • Increased agency investment on Snapchat by 1400% in 2020 through expansion of Tinder's platform presence & wider agency education of the platform; provided support to clients who were first time Snapchat advertisers (Official Agency Snapchat Lead)
  • Increased client media investment by 67% in 6 months; expanded team by 4 full time employees
  • Assisted New Business Team with social audits and provided “big ideas” for client pitches. Onboarded new clients and established account processes

Senior Specialist, Paid Social & Search

Reprise Digital
07.2019 - 11.2019
  • Planned, executed, and optimized strategic paid social/search campaigns with a combined annual spend of $40M across multiple clients including Sony Pictures Entertainment, Nintendo, & First Republic Bank
  • Collaborated with integrated marketing teams that included brands, media planning teams and partners on multi-channel campaigns that drove awareness, consideration, and conversions
  • Provided direction and mentorship to junior employees to foster career development

Specialist, Paid Social & Search

Reprise Digital
07.2018 - 07.2019
  • Supported social/search planning and activation across 6 lines of business: California Lottery, Tourism Australia, Sony (Pictures + Home Entertainment, TV & Corporate)
  • Promoted from entry level position after 6 months
  • Completed six-month leadership program at global headquarters in New York City; collaborated with cross-functional team to deliver strategic consulting project to leadership
  • Developed and led account transition and onboarding plans for both national and international teams

Education

Bachelor of Science - Sports, Arts, And Entertainment Management

Point Park University
Pittsburgh, PA
04.2016

Skills

  • Marketing Strategy
  • Go-to-Market Strategy
  • Account Management
  • Relationship Building
  • Issue & Conflict Resolution
  • Contract & Vendor Management
  • Process Improvement
  • Market Research Proficiency
  • Budget Management
  • Team Building and Motivation
  • Data Analytics
  • Collaborative Leadership
  • Team Management

Timeline

Senior Director, Media Strategy

Wpromote
01.2024 - Current

Director, Paid Media Strategy

Wpromote
07.2022 - 12.2023

Associate Director, Paid Media Strategy

Wpromote
05.2021 - 07.2022

Media Supervisor

Crossmedia
11.2019 - 05.2021

Senior Specialist, Paid Social & Search

Reprise Digital
07.2019 - 11.2019

Specialist, Paid Social & Search

Reprise Digital
07.2018 - 07.2019

Bachelor of Science - Sports, Arts, And Entertainment Management

Point Park University

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Kayla Bentham