Hi, I’m
Kayla Brack
Phoenix,AZ
Summary
Dynamic and results-oriented individual with a proven track record in client management, strategic planning, and team leadership. Seeking to leverage expertise in brand development, client relationship management, and operational efficiency to drive growth and success in a challenging role.
Overview
6
years of professional experience
Work History
Channel Key
Brand Manager
12.2021 - Current
Job overview
- Promoted from assistant brand manager to Brand Manager within first six months at Channel Key.
- Successfully managed portfolio of premium brands across various categories, driving annual sales exceeding $100M on Amazon Marketplace.
- Implemented strategic marketing and promotional activities leveraging a deep understanding of Amazon platform and competitive landscape, resulting in a consistent year-over-year sales increase of over 20%.
- Launched and expanded brands product range within new category that resulted in a 412% sales increase year over year.
- Managed annual budgets exceeding $100M for marketing, promotions, retail partnerships, and new product launches, ensuring alignment with business objectives and financial targets.
- Curated yearly assortment through comprehensive bottom-up forecasting, utilizing historical trends and market insights to optimize product offerings and capitalize on growth opportunities resulting in marketing share gain of more than 70%.
- Lead, manage, and hold accountable the junior client execution team, including the Junior/Mid Marketing Coordinator and Brand Operations Coordinator, to ensure successful execution of brands initiatives.
Creations Boutique
Assistant Manager
08.2018 - 01.2021
Job overview
- Contributed to Creation Boutique being voted Best Clothing Boutique in Best of Tucson 2019 by Tucson Weekly.
- Analyzed KPI metrics for all apparel and accessory styles, consistently meeting and exceeding sales targets month over month.
- Monitored stock levels weekly to ensure boutique maintained target sell-thru rates around 80%, resulting in optimized inventory management.
- Maintained effective communication between multiple stores, warehouses, and vendors, optimizing shipping and receiving procedures and resolving damaged shipments and item shortages.
- Collaborated with upper management on operational processes, including financial reporting, product pricing, and sales associate training, leading to improved boutique organization and productivity.
- Developed and executed creative merchandising concepts through mannequins, window displays, fixtures, and product placement, promoting brand awareness and increasing brand loyalty.
- Assisted Director of Retailing in multi-store buying for fall 2019 based on open-to-buy, demand, market trends, and customer demographics.
Stars Of India Fashion
Project Manager
05.2020 - 09.2020
Job overview
- Oversaw inventory management project of over $250K within Nostalgia Warehouse, tracking thousands of apparel pieces from warehouse to brick and mortar locations to ensure profitability.
- Collaborated with cross-functional teams on product launch strategy, bringing new and unique apparel to all boutique locations based on market trends and demographics.
- Managed project timelines, budgets, and resources effectively to ensure successful project completion within designated parameters.
- Conducted regular meetings with stakeholders to provide project updates, address challenges, and ensure alignment with project objectives.
- Implemented process improvements to enhance efficiency and streamline inventory tracking procedures, resulting in cost savings and improved accuracy.
Education
University of ArizonaTucson, AZ
Bachelor of Science from Retailing And Consumer Science
Skills
- Client Relationship Management
- Strategic Planning
- Team Leadership and Communication
- Data Analysis
Skills:
- Project Management
- Relationship Building
- Microsoft Office Suite
- Retail and E-commerce Knowledge
- Amazon Platform Proficiency
Timeline
Brand Manager
Channel Key
12.2021 - Current
Project Manager
Stars Of India Fashion
05.2020 - 09.2020
Assistant Manager
Creations Boutique
08.2018 - 01.2021
University of Arizona
Bachelor of Science from Retailing And Consumer Science
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