Kayla Erickson
San Diego,CA
Summary
Sales and Marketing Professional with extensive experience in luxury automotive sector, recognized for enhancing brand visibility through data-driven strategies and impactful digital campaigns. Achieved top lead generation in North America by utilizing analytics to improve customer engagement and marketing effectiveness. Proficient in Google Analytics and Adobe Creative Suite, with a focus on strategic planning and market analysis. Demonstrated success in collaborating with diverse teams to develop comprehensive marketing strategies that drive sales performance.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Lucid Motors
San Diego, CA
07.2024 - Current
- Developed and executed data-driven marketing strategies to enhance brand awareness and customer engagement for Lucid Motors' luxury electric vehicles.
- Scouted and supported event marketing initiatives, including product launches and influencer partnerships, to strengthen Lucid Motors' presence in the electric vehicle market.
- Led customer segmentation efforts to optimize unsupervised test drives, improving conversion rates for email and digital campaigns, achieving #1 in North America for Lead Generation for 8 consecutive months.
Sales Marketing Operations
Tesla
San Francisco, CA
06.2023 - 07.2024
- Collaborated to align business needs and strategies, demonstrating sales leadership through active floor presence and role modeling.
- Coordinated and executed strategic Bay Area events for the factory headquarters, enhancing brand visibility.
Social Media Specialist
Golden State Warriors
San Francisco, CA
02.2022 - 03.2024
- Deep experience editing, producing, and publishing social-first video content, tailored for specific platforms (YouTube, Instagram, TikTok).
A track record of defining, evangelizing and implementing social video strategies at a platform level, inclusive of always-on pieces + repeatable content series.
• Interact with users and respond to social media messages, inquiries, and comments.
• Review analytics and create reports on key metrics. Execute a results-driven social media strategy.
Sales Advisor III
Tesla
San Francisco, CA
04.2022 - 07.2023
- Collaborate to align on business needs and strategies, while demonstrating sales leadership through active floor presence and role modeling
Ensure team to deliver a top-tier customer experience, proactively addressing and resolving any concerns related to vehicle quality and preparation.
Foster a culture that prioritizes delivering a best-in-class customer experience, aligning with Tesla's mission.
Actively contribute to the achievement of monthly sales and delivery goals by meeting and exceeding individual sales and KPI targets. - Achieved #1 sales ranking in the Bay Area for three consecutive quarters, demonstrating exceptional sales performance.
Men's Fashion Stylist
Nordstrom
San Francisco, CA
07.2021 - 03.2022
- Developed a social media strategy to showcase each client's style evolution and endorsement partnerships, collaborating with influencers and content creators to curate engaging content.
- Provided wardrobe updates and styling services to high-end clientele, ensuring they remained on-trend and fashion-forward both on and off the field or court.
- Facilitated brand partnerships and endorsement deals that aligned with each client's personal brand and style.
Designer Menswear Stylist
Nordstrom
Los Angeles, CA
03.2020 - 07.2021
- • Providing Wardrobe updates and styling services to High End Clientele to ensure that each client remains on-trend and fashion-forward both on and off the field or court.
• Facilitating brand partnerships and endorsement deals that align with each client's personal brand and style.
• Developing a social media strategy to showcase each client's style evolution, off-duty looks, and endorsement partnerships. This might involve collaborating with influencers, photographers, and content creators to curate engaging and aspirational content.
Lead Concierge
Ritz-Carlton
San Francisco, CA
08.2019 - 05.2020
- Utilized extensive industry experience to manage guest inquiries efficiently, promoting satisfaction.
- Anticipated and fulfilled guest needs by leveraging attention to detail, ensuring exceptional service.
- Guided guests in exploring both on-site and local attractions, enhancing their overall experience.
Education
Bachelor of Arts - Communications
San Francisco State University
San Francisco, CA01-2024
Skills
- Social media management
- Mobile marketing
- CRM management
- Influencer marketing
- Digital advertising
- Sales expertise
- Campaign development experience
- Sales funnel management
- Analytics and SEO
- Customer demographics
- Marketing campaign strategy
References
References available upon request.
Timeline
Marketing Specialist
Lucid Motors
07.2024 - Current
Sales Marketing Operations
Tesla
06.2023 - 07.2024
Sales Advisor III
Tesla
04.2022 - 07.2023
Social Media Specialist
Golden State Warriors
02.2022 - 03.2024
Men's Fashion Stylist
Nordstrom
07.2021 - 03.2022
Designer Menswear Stylist
Nordstrom
03.2020 - 07.2021
Lead Concierge
Ritz-Carlton
08.2019 - 05.2020
Bachelor of Arts - Communications
San Francisco State University
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