Hi, I’m
Kayla Frazier
Social Media Specialist
Cincinnati,Ohio
Summary
Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Education
Northern Kentucky UniversityNewport, KY
Bachelor of Business from Business
Google Digital Marketing & E-commerce Google
Certificate from Digital Marketing
03-2024
University Overview
- Relevant Coursework: Assess for Success: Marketing Analytics and Measurement & Think Outside the Inbox: Email Marketing
Dayton Early College AcademyOhio, United States
High School Diploma
05-2018
Skills
Creative content production
Photography and videography
Ethics
Problem-solving
Communication Theory
Product knowledge
Team leadership
Project management
Marketing Strategies
Visual storytelling
Work History
Fifth Third Bank
CSR
11.2024 - Current
Job overview
- Identify customer needs and refer customers to bankers and business partners for consultative conversations, consistently exceeding referral goal at 120%
- Demonstrate sound judgment in decision-making, abiding by established guidelines and procedures.
- Perform daily office responsibilities, working with the platform team, to maintain the efficient operation of the office.
Frazier Studios
Founder
06.2021 - Current
Job overview
- Negotiate favorable contracts with suppliers, reducing costs while maintaining product quality.
- Evaluate competitors' offerings to identify gaps in the market for unique selling propositions that attract new customers, which led to an 80% increase in a 12-month period.
- Participate in business events, conferences, and trade shows to promote products and network with business owners and prospective clients.
Massage Envy
Front Desk Associate
05.2023 - 11.2024
Job overview
- Manage front desk operations while prioritizing administrative support.
- Facilitate over $10,000 in sales through strong communication and customer service strategies.
- Greet visitors and customers upon arrival, offer assistance, and answer questions to build rapport and retention.
- Promote the value of total body care by educating clients on new and expanded services that led to a 16% increase in memberships for six consecutive months.
Just Flex UK
Digital Marketing Intern
06.2024 - 08.2024
Job overview
- Create engaging content for Pinterest, Facebook, and Instagram.
- Gather and analyze data via Meta to better understand competitors and potential clients, which lead to improved engagement rates by 70%.
- Plan the marketing budget for the website, social media ads, and events.
- Advise the CEO while developing branding campaigns and tactics to improve leadership presence.
Richmond Foot and Ankle Clinic
Social Media Manager
05.2023 - 08.2023
Job overview
- Conduct market research, and analyze industry trends to increase aided awareness.
- Provide data entry and filing support, ensuring accurate documentation of patient interactions.
- Create content for print and digital media, using software such as Adobe Photoshop, Illustrator, Constant Contact, and Canva, that improved engagement by 60%.
Overview
4
years of professional experience